August 24, 2015

GVC Holdings states it will only re-bid for if 888 increases current offer

Having placed its takeover bid past the £1.1 billion mark, UK news sources have stated that GVC Holdings governance could “walk away” from its ongoing battle with 888 Holdings for Entertainment.

Speculation has been rife regarding the takeover of and its two bidding rivals GVC and 888. Last week The Times reported that GVC Holdings and its bid advisor Cerberus Capital Management were considering bidding 130p per share for the operator.

However it appears that GVC Governance will only increase its cash and shares offer for if 888 raises its current bid. Furthermore the London AIM listed operator is willing to turn its back on the takeover battle if 888 remains the recommended bidder with its current £908 million value of assets.

London business analysts have noted that and its advisors have played a clever game regarding its takeover position and the interest of the bidding parties. The underperforming operator has been marked as a game changing deal for both GVC and 888. The bidding operators have differing sets of plans for should they manage to acquire the company.

Noting its vantage point, analysts and industry commentators have stated that it is likely that governance will hold out for bid increases from both 888 and GVC. It is further noted that the operator will look to drag on bid negotiations which have been ongoing since this February, as governance looks to secure the best deal for shareholders.

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