888 renews Sevilla shirt sponsorship

Online entertainment firm 888 has renewed its shirt sponsorship deal with Spain’s Sevilla Football Club. 888 has been the team's main sponsor for the past two seasons and will continue in this role for the next three years under the terms of the new deal.

The online gaming company said it was particularly keen to use the partnership to promote its new sports betting division 888sport.com and it would use the club's official website (sevillafc.es), as well as above and below the line marketing activities to do so. The promise shown by Spain as an online gaming market was another factor that contributed to 888 renewing the partnership.

Commenting on the deal, Matt Robinson, vice president of brand marketing at 888, said: "We are delighted to continue as Sevilla's main sponsor. We see Sevilla as a highly ambitious team with great potential and are very proud to be sponsoring a club that has the same approach to business as 888– namely offering customers the very finest and most entertaining action available."

Sevilla Football Club president Jose Maria del Nido said 888's support had helped the team develop into one of Spain's best."As a result of 888's continued support, Sevilla has been able to generate enough resources to create a more competitive team each season for the last three years collecting important European trophies (two Uefa Cups, one UEFA Super Cup) notable Champions League results (reached the quarter final stages) and National victories (Spanish Cup and Spanish Super Cup) in the process. These successes come as a great vindication and reward for 888, who dared to back an emerging stock, and continue to support us today," he said.