August 22, 2008

Zorb mania hits Liverpool streets as globe-riding rolls out bingo TV ad

A high adrenaline sport called zorbing is taking to the streets of Liverpool this week, as part of a major TV advertising shoot for bingo.

The action-packed spectacle will see giant multi-coloured bingo balls taking over the city, as a number of people “zorb” in a giant transparent sphere.

The three-day shoot began yesterday, and features iconic Liverpool landmarks such as the Liver Building and residential terraced streets.

Yesterday, parts of Lark Lane were closed off for the giant spheres to take to the streets.

The advertising campaign, which has a total budget of over £3m, is for the online bingo site

The action-packed spectacle will feature over 180 extras, including two fat ladies, two little ducks and a real-life legs eleven.

Acquisition marketing mana-ger Charlie Goodenough said: “This is a really exciting pro-ject for Ladbrokes Bingo, and we are delighted to be bring-ing bingo on such a big scale to the streets of Liverpool.

“We wanted to represent the fun, exciting nature of the game and we’re sure the giant bingo balls will make an impact on both Merseyside and across the country.”

The advert, devised by advertising agency M&C Saatchi, will air from mid to late September

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