Australian bookmaker Centrebet will be the official shirt sponsor of the Newcastle Jets, Australia’s defending football (soccer) A-League champions. The company signed a one-year deal with the club with an option to extend and will see its name appear on the club’s shirts during next year’s Asian Champions League.
Neil Evans, media director at Centrebet, commented: “We have long wanted to be a part of such a growing sporting market-place, and this sponsorship has allowed us to take a giant step – and we’ve put our faith in the Newcastle Jets. Never before has such a corporate bookmaker taken such a step, and we hope it opens every sport’s eyes in these tough economic times what can be achieved.”
Centrebet already has sponsorship arrangements with rugby club the Cronulla Sharks and Aussie rules club the Sydney Swans.
Evans added: “We want to provide evidence to Australia’s mainstream sporting marketplace that we’re prepared to invest money back into the clubs that matter to Australia’s future.
“The Newcastle Jets have worked hard, both structurally and financially, since that historic A-League opener on August 28, 2005 to build a club and culture that appeals to a widening market – and we know the club is excited and committed to the Centrebet partnership, and we want to a build a financial and community relationship with our champion football club.”