July 25, 2011

Betfair enters German football sponsorship market

Having already dismissed Germany’s current proposals for its new State Treaty on Gaming as incompatible with European law, online betting exchange Betfair has entered into the German football sponsorship market for the first time following a deal with fourth division side Türkiyemspor Berlin.

Betfair will sponsor Türkiyemspor for the forthcoming season, with the company’s logo displayed on the front of the club’s football shirts. The sponsorship agreement is initially for a one year period, with an option for renewal.

“Our partnership with Betfair in the new season is an important and successful step for us,” said Yalcin Sancar, chairman of Türkiyemspor Berlin. “We are leaving behind the disappointment of last season. We must lay the foundation for a successful and sustainable future together – we must build that future together for the success of Türkiyemspor.

“Signing a sponsorship contract with an internationally successful organisation is another important step in multi-cultural bridge building for Türkiyemspor and it is a sign of our appeal.”

Founded in 1978, Türkiyemspor is a multi-cultural sports club recognised for its contribution to Germany’s immigrant communities, specifically within the Turkish community. Working with the German Football Association, Türkiyemspor paved the way for teams rooted in the country's various immigrant communities to participate in first and second division football in Germany.

The club currently plays in the Regionalliga Nord, the fourth tier of the German football league system, and the highest regional league for the northern and eastern part of Germany.

“Türkiyemspor has worked hard both in the field of athleticism and in working for tolerance and integration within and beyond the local community,” said Betfair’s regional manager of Germany and Central Europe Peter Reinhardt. “For us they are more than a football club. We specifically chose to sign with a sports club and not a professional football club.

“Without a foundation of sports clubs like this, there would be no professional football clubs. We are very pleased to be the new sponsors of such a special sports club and for the role we will play in helping this club move forward from the troubles of last season.”

Last week the standstill period for Germany’s new draft law on gambling was extended for a further month following receipt of detailed opinions from the European Commission and Malta, as well as the issue of comments from the United Kingdom. The move was welcomed by Betfair, which had earlier filed a legal complaint with the European Commission against the new German draft State Treaty on Gaming.

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