bwin has signed up as the sponsor of Europe’s leading basketball competition, Euroleague Basketball, securing marketing and media rights to the competition until 2014.
The agreement with Euroleague Basketball follows the signing of an extension to a similar agreement in June between bwin brand owner bwin.party and FIBA, the world governing body for basketball.
“We are proud to announce the Euroleague Basketball agreement which represents a perfect match to our long lasting relationship with FIBA, the world governing body for basketball. This makes bwin an even stronger brand as we will now cover both club basketball with the Euroleague and the national teams through our FIBA partnership,” said Norbert Teufelberger, co-CEO of bwin.party digital entertainment.
“It is a big step for Euroleague Basketball to welcome bwin as partner until 2014,” added Jordi Bertomeu, president and CEO of Euroleague Basketball. “The most important basketball competition in Europe now gets the most important sports betting brand, bwin, as a supporter to take club basketball´s popularity in Europe to an even higher level.”
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