August 19, 2011

Betsson signs multi-year B2B deal with Arsenal FC

Marking the company’s first ever football partnership deal, Betsson Business Solutions has signed a three-year agreement with Premiership football club Arsenal FC, under which it will become the club’s official betting partner as well as launch a wide range of Arsenal-branded online gaming and betting services.

Under the agreement, which is the company’s first ever football partnership, Betsson’s B2B arm will provide both online and in-stadia betting services for Arsenal fans for the next three seasons.

Betsson has launched a newly created brand, GunnersGaming by Betsson, with in-stadia operations starting at Arsenal’s first Barclays Premier League match of the season against Liverpool tomorrow, as well as an online offering launched on

“We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture,” said Vinai Venkatesham, Arsenal’s head of global partnerships. “Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters.”

As well as providing fans with a fully Arsenal-branded experience, the site will also reward fans with exclusive offers and ‘money can’t buy’ Arsenal prizes. Fans can also redeem winning in-stadia bets, and take part in a range of betting and gaming products including casino, poker, sportsbook and other games.

“Betsson chose Arsenal Football Club not only because it is a huge international club with a very large fanbase, but also because its tradition of innovation matches perfectly with the ‘GunnersGaming by Betsson’ concept,” said Betsson Business Solutions’ managing director, David Björk. “Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a long and successful partnership together.”

Arsenal’s full roster of partners now includes Emirates, Nike, Betsson, Carlsberg, Citroen, EA SPORTS, Lucozade, Indesit, O2 and Thomas Cook.

“Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today,” said Betsson CEO and president Magnus Silfverberg. “This is also a good opportunity for Betsson to gain a part of the regulated UK market.”

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