Oddschecker, the online betting odds comparison site owned by British satellite broadcaster BSkyB, has selected Push Technology Ltd to power the company’s new live in-play betting service which allows customers to compare live in-play odds from a host of online bookmakers.
Launched to coincide with the opening of the new Premier League football season, Oddschecker will use Push Technology's Diffusion enterprise messaging and internet communications technology to support the launch of live in-play betting odds on Oddschecker.com.
“At Oddschecker our overarching aim is to provide the industry's best betting site, and to achieve this it's essential that we deliver a first-class proposition for In-Play,” said Derren Maggs, general manager at Oddschecker. “Speed is critical to this, allowing us to provide Oddschecker customers with access to the best in-play prices - particularly as in-play now accounts for over 50 percent of some bookmakers' overall betting stakes.
“Working with Push Technology's Diffusion enterprise messaging and Internet communication solution ensures that we can provide our customers with the latest prices at near zero latency.”
Oddschecker is one of the leading online betting odds comparison service, supporting more than one million unique users and publishing over half a million markets each month.
Oddschecker gives customers direct access to the best prices from leading bookmaking brands, with its new in-play service featuring live odds from leading bookmakers such as bet365, Sky Bet, Paddy Power, Stan James, bwin and Betfair, as well as the latest Opta football statistics that can help customers make more informed decisions.
“Our new live in-play service is all about fast, reliable and efficient online data distribution, and we're convinced that Push Technology sets the performance standard in this critical area,” continued Maggs. “Diffusion helps us to achieve the industry's lowest latency levels, especially when a bookmaker is also using Push Technology to deliver its prices. With an end-to-end, Diffusion-enabled data delivery service in place - with bet365, for example - we can remove some 3-4 seconds from the in-play process and deliver in-play prices in well under a second.”
Sean Bowen, CEO of Push Technology, added: “Oddschecker is the market's leading odds comparison site, and one of the key reasons for its impressive recent growth has been its strong commitment to sharing pricing data at near zero latency.
“We're delighted that they're now using Diffusion for their new live in-play service, and we're looking forward to providing further support for Oddschecker as they continue to develop their price comparison service for mobile users. Thanks to Diffusion, Oddschecker can be certain that all their customers are receiving the same immediate, reliable online pricing.”
Oddschecker is part of 365 Media Group, a subsidiary of British satellite broadcaster BSkyB.
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