Nordic Betting Limited, a subsidiary of Swedish media company Modern Times Group and operator of Bet24.com, has launched a new female friendly bingo brand which will be powered by online gaming developer Microgaming.
Nordic Betting said that its new brand, Freya Bingo, will be targeted towards female players and will have a unique look and feel focusing on community, integrity and a personal touch.
Freya Bingo will run on Microgaming’s new Bingo+ Plus software, providing customers with access to multi-lingual and currency rooms, chat hosts and a range of jackpots in addition to a wide variety of casino games.
Customers will also have access to the popular Microgaming-powered Progressive Jackpots and leading branded content, such as Hellboy and Hitman.
“When choosing a provider to power our new bingo offering, we were very impressed by the customisation possibilities available on Microgaming’s Bingo+ Plus platform,” said Thomas Petersen, Nordic Betting’s chief operating officer. “Freya Bingo seeks to provide players with a truly localised offering, with an emphasis on community and integrity, and Bingo+ Plus was flexible enough to meet all our requirements whilst sharing games with operators from around the world.”
Lydia Melton, head of Network Games at Microgaming, said: “We are delighted to be working with Nordic Betting Ltd. and we are confident of Freya Bingo’s appeal in the marketplace. Increasingly, players are looking for a personalised bingo experience, and through Microgaming’s Bingo+ Plus platform, operators can adapt their brand to suit their target market perfectly. We look forward to a long and prosperous working relationship.”
Modern Times Group MTG AB, a leading international entertainment broadcasting group which includes Viasat Broadcasting, has been the major shareholder of Nordic Betting since March 2006, owning 90 per cent of the company. Nordic Betting also operates Bet24.com.
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