nline gaming operator 888.com has joined forces with Endemol and Channel 5 to launch a new online bingo site based on popular reality TV show Big Brother.
Coinciding with the new series of Celebrity Big Brother currently being broadcast in the UK on Channel 5, Bigbrotherbingo.com is a new interactive online bingo site offering players exclusive Big Brother prizes including behind the scenes access, task props and VIP passes to eviction nights.
“The opportunity to offer the Big Brother brand to our online bingo fans is a perfect match, we are building an offering that truly takes online entertainment to the next level,” said Maurice Karpes, 888.com’s vice president of bingo marketing.
Bigbrotherbingo.com offers games including 75 ball, 90 ball & 5 line bingo, free bingo, penny bingo, as well as daily guaranteed jackpots. The site also offers instant win games such as Bejeweled, Fluffy Favourites and Monopoly.
“Big Brother fans love to immerse themselves in the show via its many different platforms and this deal with 888 and Channel 5 offers another exciting and entertaining way for them to do so,” said Jurian Van Der Meer, managing director of Endemol Games UK.
Agostino di Falco, partnership director at Channel 5, added: “This deal with 888.com and Endemol enables Channel 5 to show how we can create strong partnership deals that offer incremental value to the advertiser.”
In the UK, Big Brother will launch its thirteenth series of the hit TV reality show later this year on Channel 5, having recently moved from Channel 4, while the ninth series of Celebrity Big Brother is currently running on the same channel.
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