January 31, 2012

Gladbach get gaming deal

Bundesliga side Borussia Mönchengladbach have signed a deal with online gaming company Bet-at-home.

From this weekend, Bet-at-home will become a second tier, co-sponsor of the north west German side, currently exceeding expectations in German soccer’s top division.

The company, which also has a deal with Borussia’s local rivals Schalke 04 and has offices in nearby Düsseldorf, will receive extensive branding positions within the team’s stadium.

The sponsorship, which, according to sponsors.de, will run until the end of the 2012/13 season with an option to extend, is thought to be worth just under €1 million per year.

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