Online sports betting firm myBet.de has become a premium partner of 2.Bundesliga side Fortuna Düsseldorf.
The multi-year deal, brokered by sports marketing company Infront Sports & Media, begins with the resumption of second-tier German domestic soccer in early February after its winter break.
Under the terms of its second-tier sponsorship, myBet.de will receive advertising within the view of television cameras at Düsseldorf’s Esprit Arena, hospitality at home matches and other promotional opportunities.
While financial terms were not disclosed, the deal is likely to be worth around US$650,000 per year.
Mathias Dahms, spokesman of the board at JAXX SE, the parent company of myBet.de, said: “Fortuna Düsseldorf is a strong and competitive team – an ambitious club that has a fantastic fan base and suitably ‘good fortune’ as part of its name. It is our ambition to be alongside the team when they get promoted to permanently play in the 1.Bundesliga.”
Peter Frymuth, chief executive of Fortuna Düsseldorf, added: “Through the agreement with myBet.de, Infront has won one of the leading companies in the field of sports betting as a partner for our team, one that will stay committed to the club beyond the current season. The significantly increased popularity of our team has contributed to this achievement, allowing us to announce a new premium partner in our sponsorship landscape already at this point in time.”
The current 2.Bundesliga leaders recently won the 2012 Stadtwerke Düsseldorf Winter Cup, an friendly event they hosted as a warm-up for the continuation of the league season.
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