bwin.party digital entertainment says it will deliver a number of operational and product developments this year as it looks to refocus its efforts on growth opportunities.
bwin.party said that the company continues to invest in its technology, products and brands in order to attract and retain real money players.
In 2011, the company’s live betting offering improved significantly with a new interface and increased coverage by live-betting traders through greater automation, allowing bwin.party to redeploy bookmakers to cover additional events.
In casino, the company launched into Italy and added 21 new casino games, of which 14 were developed in-house, while also launching a no-download casino onto the existing bwin technology platform. In poker, the company changed to a weighted rake calculation that benefited more recreational players, while in bingo the company consolidated its UK bingo networks into a single liquidity pool with bigger prizes and higher jackpots.
The company said that while completing the integration of its products and platforms remains a key priority, it will also continue to deliver a number of operational and product developments in 2012.
These include expanding the number of live events covered by its sports betting product, repositioning the PartyPoker product and brand, and completing the sale of Ongame.
In casino the company will launch a download casino for bwin.com and add 28 new casino games developed by its in-house production team. The opening of the Spanish market will see bwin.party launch sports betting, poker, casino as well as a brand new Spanish bingo brand, all of which will be running on the new integrated back-office platform.
The company also plans to establish a proprietary social game technology platform in 2012, as well as launching online and smartphone applications in several of its core product verticals, and an independent social game destination website.
The first social gaming product to launch will be a poker-based product followed by a casino and sportsbook application by the end of 2012, the company said. In mobile, bwin.party will launch a new PartyPoker mobile app and also plans to launch HTML5 mobile versions of its key gaming sites.
“We expect to gain competitive advantage this year from additional scale and improved flexibility that will flow from the integration and migration of our main products to a single technology platform,” said bwin.party co-CEOs Jim Ryan and Norbert Teufelberger, Co-CEOs. “As integration projects are completed, we are channelling more resources into driving innovation across the business and through new channels including our proprietary mobile gaming platform. We are also extending our reach into new areas of digital entertainment such as social gaming where we see significant potential.”
bwin.party confirmed that it will launch sports betting, poker, casino and bingo in the newly regulated Spanish market when its receives licence approval from the regulator, while the company plans to launch all products except bingo in Germany under the Schleswig-Holstein regime, should the company successful secure a licence there.
No comments:
Post a Comment