Ladbrokes has signed a new software supply agreement with Openbet which it says will enable it pursue revenue growth opportunities and increase the range of games it offers.
The new agreement is Ladbrokes’ latest renegotiated contract with its technology suppliers as the company acts to rejuvenate its underperforming online gaming business.
In addition to the supply of support and games services, OpenBet will also undertake a re-architecture of the company’s existing software, which Ladbrokes says will enable it to provide a reliable, scalable and efficient yet differentiated service to OpenBet's standard offering.
Ladbrokes added the new terms will enable it to provide customers with a premium range of content and product from OpenBet, other existing suppliers and new suppliers.
“We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer,” said Ladbrokes CEO Richard Glynn. “This is another step on the road to developing a unique Ladbrokes customer experience.”
Openbet chief executive David Loveday added: “Today's announcement is confirmation that OpenBet not only delivers what our customers need but that we develop the necessary products that enable them to continue to grow while offering their customers the very best content and gaming experience available.”
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