UK National Lottery operator Camelot has launched a new mobile-friendly version of its website which allows players to purchase tickets for draw-based games, check results and manage their account while on the move.
Camelot said that the new mobile-optimised website is designed to be quicker and easier to use across a range of popular smartphones.
Players simply need to type National-lottery.co.uk into their browser to be redirected to the user-friendly version.
“Customers will be able to buy tickets, access and manage their accounts whenever they wish,” said Richard Bateson, marketing director for Camelot UK Lotteries Limited. “There’s no need to remember a new address: if your mobile is supported, we will recognise that you are on a smartphone and will re-direct you to the mobile version of the website.”
The mobile version has been developed against current accessibility guidelines, and has been audited by both the technology accessibility charity Abilitynet and new standards applied by the Royal National Institute of Blind People (RNIB).
“As a business, we want to keep innovating, giving players new ways to play our games through emerging channels,” continued Bateson. “This latest initiative is another step in our strategy for long-term, responsible growth, which aims to enable more people to play at times that suit them, but with each of them spending relatively little.”
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