Atari’s recently-announced partnership with social casino company FlowPlay to create a multi-platform gambling product called Atari Casino isn’t the only news coming out of the old video game company. Even bigger news has dropped with a new announcement that Atari has sealed the deal on another partnership, this time with online gambling operator Pariplay, to launch Atari’s video game brands across real money gambling formats, including iLottery, social, online and mobile platforms.
Remember those old Atari games like Asteroids, Pong, Centipede, and Missile Command? Well, prepare yourself for the return of these games, albeit in a different format from what you’ve come to know. As part of the Atari-Pariplay partnership, these games are expected to be offered in a multitude of real money gambling formats on Atari’s soon-to-launch real money gambling web site. And you thought Atari Casino was big news? This one has the potential to be even bigger.
The launch of Atari’s real money gambling web site is expected to happen later this year and in addition to seeing these games in the new site, all of them will also be made available in the Pariplay network, allowing operators with existing deals with the company to run these games through their sites.
If this Atari-Pariplay deal isn’t a match made in iGaming heaven, it is at the very least an intriguing one for both parties concerned. Unlike modern video games like the PlayStation 4 and the XBox One, Atari still has a legion of adult fans who grew up playing its games. And we’re not talking about the young and hipster crowd; these are people who are at least in their 30′s, an important segment to have on your side when you’re starting out in the business of real money gambling.
Pariplay’s expertise in the world of real money gambling category also makes it an ideal partner for Atari, allowing the latter to branch out of the video game industry where it initially made its name.
“Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands,” Pariplay CEO Gili Lisani said in a press release. “We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways.”
This new partnership with Pariplay, coupled with Atari’s equally new Flowship deal, are the first two of what’s shaping up to be a lot of steps to successfully transition into the world of social and real money online gambling.