Sportsbook Unibet is putting further investment behind racing by becoming ARC’s official starting stall sponsor for 2014. The new sponsorship will see Unibet branded starting stalls at ARC’s portfolio of racecourses across the length and breadth of the country. In addition, over 90 stall handlers will also wear Unibet branded clothing throughout the year. This sponsorship will run alongside Unibet’s freshly announced official betting and gaming partnership with Royal Windsor Racecourse.
This significant sponsorship will see Unibet’s eye catching logo’s prominently displayed on front and rear of the starting stalls at Royal Windsor, Wolverhampton, Lingfield, Ffos Las, Bath, Yarmouth, Newcastle, Brighton, Chepstow and Southwell throughout the flat season.
Unibet announced last week that it was embarking on a programme of horse racing associations and marketing initiatives in the coming months, and less than a week into the flat season the Wimbledon based company has announced sponsorships at Chepstow, Royal Windsor and this new starting stall initiative.
Ed Nicholson, Head of Unibet’s UK Marketing Operations, said: “This sponsorship is an extremely simple but effective way of informing those who like to bet on horse racing that Unibet now offers a fully comprehensive horse racing offering.
“Unibet’s sole racing product aim in 2014 is to ensure that those who like to bet on horse racing are aware that Unibet have launched a new racing odds line and have a comprehensive product that matches and exceeds our competitors offering. We would like this group to consider opening an account with us, and then to enjoy placing their horse racing bets with us on a regular basis.”
ARC’s Jo Mapletoft, Group Sponsorship Manager said: “ARC is delighted to be working with Unibet to develop its racing proposition. The exposure and reach that Unibet will gain through the brand being seen on Sky Sports At The Races and from the thousands of visitors at the ARC courses will be sure to gain positive results.”