Through a partnership formed with German Bayern Munich, bwin has found a way to work around the advertising ban stemming from German restrictions. The sports betting company was forced to remove itself from the world of sponsorship last year, as the result of a working relationship with Werder Breman.
The company will now advertise its website, free-bwin.com, during Germany-based games, as well as competitions taking place outside of the country. Bayern Munich Chairman Karl-Heinz Rummenigge expressed his delight at the newly-formed partnership to gamingintelligencegroup.com, referring to the two partners as a perfect match.
bwin has been involved in various German court cases revolving around operation rights. Within the past month, bwin has gained the right to present its services to Mecklenburg-Vorpommern residents through Gibraltar and East German licenses, while losing its ability to legally offer online gaming goods in Germany.
The German Football Federation (DFL) has indicated that the State Treaty on Gaming causes millions of Euros to be lost in sponsorship revenue each year.