Betbull announced today that the Community of Madrid had issued a retail betting licence to Betbull Bwin Espana (BBE), its joint venture with Bwin targeting the Spanish market. BBE will operate under the w1nners brand, and will now start a roll-out of own and third-party retail premises across the Province of Madrid.
BBE launched its new w1nners logo and colour scheme at the Madrid gaming fair last week, where it also demonstrated the products that will be available in its retail units, including in-running betting. The company will operate out of headquarters situated on Madrid’s famous Gran Via.
Simon Bold, director of Betbull, said the company saw the licence as a platform from which to launch a business in the market it rated as the most promising in Europe, and that BBE would be applying for licences in other provinces “as and when legislation permits.”
“Betbull is in good shape and reported a positive set of figures in Q2, over the last year we have built a strong team in Spain and developed a retail concept which we believe will be successful in the Province of Madrid and throughout the country as a whole,” said Bold.