Parlay Entertainment and Microgame have announced they are to join forces to launch two online bingo networks powered by Parlay’s front-end bingo product and Microgame’s back-end administration system.
The first network to be launched will offer bingo to the Italian market, where Microgame presently offers sports and poker wagering, once the Italian government has added bingo to its list of regulated internet games. Microgame said it anticipates this to happen in the first quarter of 2009. A second network, most likely to be based in Malta, is slated for launch in the second quarter of 2009, and will offer Parlay’s bingo and other soft game products to an international marketplace.
Parlay’s chief executive Scott White said: "We are delighted to partner with Microgame to offer our leading-edge games in Italy, which will be a new regulated marketplace for Parlay and for bingo. We view the opportunity with Microgame, making use of their existing relationships, infrastructure and large customer base in Italy, as an excellent way to enter this new market for bingo."
Fabrizio D’Aloia, managing director of Microgame, added: "The agreement will allow Microgame to offer Italian gaming operators served by it the opportunity to immediately enter this new market as protagonists and with success by combining the powerful characteristics of Parlay bingo with the functionalities of Microgame’s regulated gaming service provider.”