Continuing to invest in UK sports, in-play sports betting specialist 188Bet.com has signed a one-year partnership deal to become the official betting partner of rugby league football club Wigan Warriors, under which 188BET’s logo will also be displayed on the club’s home and away shirt sleeves for the 2010 season.
As the club’s official betting partner for the 2010 season, 188Bet will also offer match day betting services to fans at the DW Stadium as well as an online betting service for Warriors supporters.
The deal with Wigan Warriors represents 188Bet’s first sponsorship agreement in rugby league and follows a twelve-month period that has seen the company establish itself in UK sport, in particular Premiership football.
Last year 188Bet signed two shirt sponsorship deals with Premier League football clubs, Bolton Wanderers and Wigan Athletic, while the company is also the official betting partners to Aston Villa, Chelsea, Liverpool, and rugby union side London Wasps RFC.
Wigan Warriors signed a headline sponsorship deal with Rank’s online bingo business MeccaBingo.com last year, with the Bingo brand displayed on the front and back of the Warriors’ home and away shirts.
“188Bet are already establishing themselves as a big name in professional team sports,” said Wigan Warriors Chief Executive Mick Hogan. “We are delighted that they have now extended their support to Wigan Warriors for 2010. Having listened to their future plans regarding sports sponsorship we are excited to be in partnership with them for the forthcoming season.”
“Having already developed a strong relationship with Wigan Athletic FC the company was keen to also associate itself with Wigan Warriors,” added Andy Scott, CEO of 188Bet. “The Club is a likeminded and progressive organisation with similar ambitious plans for the future that will allow 188Bet to enter into a new sporting sector. Wigan Warriors has a strong brand profile in England and internationally and we see them as the ideal partner and look forward to developing the association further.”
Wigan Warriors is the most successful and illustrious British rugby league club in history, mainly due to the club's successes in the late 1980s and early 1990s. During this period the club won the Challenge Cup eight seasons in a row and the League Championship seven seasons in a row.
One of the most well supported British rugby league clubs, Wigan Warriors play their home games at the 25,000 all-seater DW Stadium.