February 09, 2010

PartyGaming to launch Foxy in Sweden with Virtue Fusion

PartyGaming is to launch its Foxy Bingo brand in Sweden, and has chosen Virtue Fusion to supply its bingo software.

Foxy joined PartyGaming in July when Party acquired UK bingo company and Foxy-owner Cashcade for a push into bingo in Europe.

Virtue Fusion’s Alderney-based bingo network boasts an average of 30,000 players a day, driving more than €100m ($137m, £88m) in total stakes each month, while other clients include Bet365, Crown, Gala, Ladbrokes, Mecca/Blue Square, Paddy Power, William Hill, Sky and Virgin.

PartyGaming’s bingo overseas marketing and business development manager Michael Brady said: “Virtue Fusion Alderney’s fantastic liquidity, combined with the rich quality of their online bingo provision is the big attraction for us.”

The plan to launch FoxyBingo.Se marks the company’s second foray into Scandinavia in weeks, after PartyGaming signed an exclusive five-year business-to-business (B2B) deal with Danish state lottery Danske Spil in January, one of the largest betting and gaming organisations in Europe with DKK10,955m (£1.32bn) of turnover and a customer base of more than 500,000 registered online customers.

Its expertise in the region was also boosted recently with PartyGaming’s hire of Per Widerström, the Swedish former chief executive of Swedish operator Expekt, to a newly created role of chief operating officer (COO) last week, just a month after Widerstrom left Expekt after difference of strategic vision with new owners, the Mangas Group in December.

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