Betsson has formed a business-to-business (B2B) division, the latest in a string of operators to do so.
The Swedish operator’s Betsson Business Solutions offshoot will offer both software solutions and support, and has appointed Jonas Konstantinov as managing director for the new company, who most recently served as an advisor at Scandinavian fashion website Nelly.com.
Before that Konstantinov has held roles as chief executive at Swedish digital television technology business Next Generation Broadcasting, as chief executive of Bulgarian TV broadcaster Diema Vision and as head of process at Scandinavian TV company Viasat Broadcasting.
Betsson follows rival operators into the B2B market including Bwin, which announced a new push on B2B via its OnGame Network this month; PartyGaming, which signed a B2B deal with Danish monopoly Danske Spil to supply online poker and casino this month in line with chief executive Jim Ryan’s view that B2B is a vital hedge against protectionism in newly regulated markets; Paddy Power, which launched B2B arm Airton Risk Management and signed a deal to supply France’s PMU with a sportsbook in November; and the 888 B2B arm Dragonfish, which launched in March 2009, which has won a string of B2B deals including with US casino giant Harrah’s in September.
Betsson president and chief executive Pontus Lindwall (pictured) said: “Betsson has proved to be at the forefront of online gaming. Now we would like to share our progress with partners to improve offerings and availability for the end users.”