Global sports marketing agency Kentaro has struck a deal with online bookmaker bet-at-home.com for LED advertising at all five of the German national soccer team’s 2014 Fifa World Cup qualifying matches.
As the marketing partner of all of Germany’s qualifying group opponents – Sweden, Republic of Ireland, Austria, Kazakhstan and the Faroe Islands – Kentaro is able to offer the unique opportunity to sponsors looking to reach millions of German viewers through the country’s state-owned free-to-air broadcasters such as ARD and ZDF. Bet-at-home.com is the first company to snap up the sponsorship opportunity.
“It is obviously very pleasing for Kentaro as the marketing partner of all five of Germany’s group opponents to be able to offer this unique package to the market,” said Kentaro’s chief executive Philipp Grothe.
“It is a hugely persuasive opportunity to be able to secure such a significant advertising presence at the Germany away games, which are traditionally the most important qualifiers. We are delighted to welcome bet-at-home.com as our first partner.”
“To be able to sponsor the away games of the Germany national team is a very important opportunity for an international company such as bet-at-home.com,” said the company’s chairman Jochen Dickinger.
“With all of our sponsorship decisions, we place a great emphasis on ensuring that the overall package suits us. Our motto is quality, not quantity, and this commitment confirms that once again.”
The first of Germany’s five away games takes place on 11th September 2012 in Austria.