The sports betting provider mybet will be sponsoring the football team Greuther Fürth from the 2012/2013 season. Fürth had already sealed promotion to the top tier of the Bundesliga with four matches to go.
Mathias Dahms, Management Board spokesman of mybet parent JAXX SE, remarked: 'We congratulate Trainer Mike Büskens and his team on what must be the most notable achievement in the club's history. And we look forward to plenty of exciting top-flight matches next season for the team with the cloverleaf emblem.'
The sponsorship package for SpVgg includes TV-relevant advertising areas on the stadium's perimeter bands as well as extensive promotional opportunities. Mathias Dahms added: 'In mybet, we have an excellent brand that we aim to continue bolstering through a measured approach to sponsorship and well-paced branding measures. Our partnership with the cloverleaf gives us the opportunity of a presence in the Bundesliga through an especially likeable club. With its attractive football and a young, motivated group of players, the team is bound to make its mark on the first division, too.'
mybet has been involved in the sports betting market since 2003 and is today one of Europe's leading providers, with over half a million Internet customers and more than 500 betting shops. In the increasingly liberalised German market, which is now being opened up to private sports betting providers, mybet is aiming to be comprehensively involved in sport.
Alongside its new association with SpVgg Greuther Fürth, mybet is already premium partner of Fortuna Düsseldorf, sponsor of the Germany national handball team and supporter of 'Republik Fussball', an initiative of FC St Pauli for amateur and recreational players. Through its licensing in Germany, mybet will moreover be making a major contribution to mass sport through the tax revenues and licence fees it generates for the state.