David Beckham has been signed up by Las Vegas Sands in Macau to represent and promote the Casino operators business in Asia focussing on its dining and retail business within their resorts.
The former Manchester United, Real Madrid and England football star attended a press conference in Macau to announce the deal, with it being David Beckham’s first ever visit to Asia’s largest gambling hub. Details of the deal are not really clear following the press conference as Mr Beckham was unable to answer reporter’s questions, but Sands China Chief Executive Officer Edward Tracy wants to use the appeal of the Beckham brand to increase sales in their non-gambling business which currently represents 40% of their total income and believes the impact of the former football star will help the company achieve that.
Earlier this year, the former England captain said he would act as a global ambassador for soccer in the world’s most populous nation, and the China Football Association invited him to promote the game among the youth. With such a well-recognised celebrity as David Beckham with Sands the impact in China would help promote the operator without breaking any laws which restrict direct advertising of gambling in China.
“I miss football but I’m happy that I have something set up and I can just jump into another career as long as I get off the field,” Beckham told reporters in Macau, referring to his company Beckham Ventures as well as work on various brand tie-ups and charities. “I’m glad that there are so many business opportunities presenting in front of me and I can become a businessman now.”