January 07, 2010

New dedicated internet TV sports betting service launches

Aiming to deliver an unrivalled betting-focussed programme to both customers and bookmakers, a new dedicated sports betting Internet TV service, The Betting Channel, has been launched with support from Satellite Information Services (SIS), the news and sports coverage provider part-owned by UK bookmakers Ladbrokes, William Hill and the Tote.

The channel has begun streaming via TheBettingChannel.tv, initially broadcasting from 9am to 11am Monday to Saturday with plans to lengthen the programming output to six hours a day.

The concept is the result of several years planning by former Sky Sports and Liverpool TV presenter Alan Bentley, who has been working towards the idea of an online platform to provide entertaining and informative betting comment and live updated odds.

“After such a long time spent working on this project it’s a very exciting time for the whole team and me personally,” said Alan Bentley, The Betting Channel founder and presenter. “We believe the immediacy of our offering will prove attractive because punters will be able to obtain continually updated sports news and odds as soon as the news breaks. And by using an internet platform to broadcast we offer an immediate global reach.”

Bentley will anchor the live magazine show from London studios alongside co-host Simone Thomas, regularly assisted by a host of sports and betting journalists including football pundit Alan Brazil, The Racing Post’s Mark Winstanley and former Arsenal footballer Perry Groves.

A team of top broadcasters and sports personalities both in the studio and on the telephone provide expert analysis of all major sports events of the day from around the world, identifying regular betting opportunities, including in-running, around that particular event.

Following its launch on interactive TV, The Betting Channel’s future plans include the provision of bespoke content for bookmaker partners, the launch of an affiliate scheme, expansion of the website and SMS and mobile content syndication.

The company plans to stream both the magazine output and coverage of live events onto bookmakers’ own websites and create and deliver podcasts, vodcasts and other compelling content for clients. The Betting Channel site will also host virtual games and act as a portal to sponsor online poker and casino offerings.

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