Victor Chandler has signed a unique one-game shirt sponsorship deal with Football League Championship side West Bromwich Albion for tomorrow’s televised game against promotion rivals Nottingham Forest, with the Gibraltar-based bookmaker’s logo set to appear on both sets of shirts since the company is also the principal shirt sponsor of Nottingham Forest.
For the second season running, West Bromwich Albion has been playing in unsponsored shirts as the club searches for a suitable long-term sponsor. Following the club’s relegation last year, the club announced that it would open talks with companies about single or multiple game shirt sponsorship deals after clarifying the issue with the Football League. The club was previously prohibited from entering such deals under Premier League rules.
"We are delighted to have teamed up with Victor Chandler for Friday's game,” said WBA’s Finance Director, Mark Jenkins. "There cannot have been too many occasions when a company has sponsored the shirts of two opposing teams and we are looking forward to announcing similar deals with other interested parties for future games."
Victor Chandler becomes the second company to take advantage of the match-by-match shirt sponsorship deals WBA are able to offer, after Rank’s Blue Square sponsored the side during last month’s home match against Queens Park Rangers.
"I am delighted we have reached agreement with West Bromwich Albion so the Victor Chandler name will be carried by both teams on Friday evening,” said Chairman Victor Chandler.
The Friday night game at the Hawthorns will be shown live on Sky Sports however the game could fall victim to the severe weather effecting the UK this week, with more snow and further sub-zero temperatures set to cause postponements and cancellations across British sporting fixtures.