he NBA on Tuesday signed its second sports betting partner that will buy the official data to the league’s games and be able to use team and league trademarks.
The deal is with The Stars Group, a Canadian-based company that currently has an operating license in New Jersey under its BetStars brand.
BetStars will be called an “Authorized Gaming Operator” of the NBA, a designation that the league intends to sell to others.
The NBA was the first U.S. sports league to do an official deal with a betting partner, signing MGM as the “official gaming partner” in July. MGM went on to do similar deals with the NHL and Major League Baseball.
“This is the second company that has done a deal that has seen the value of working together with the league,” Scott Kaufman-Ross, the NBA’s head of fantasy and gaming, told The Action Network. “They’ve understood that, aside from the data, they get the rights to the marks and logos on their platform, which helps differentiate them from the offshore sites and others and leads to having a more authentic looking product.”
The deal includes promoting BetStars on NBA assets, including NBA.com. How intricately the NBA will promote odds available on the site is unknown, but the technology exists that will allow the league to geotarget so that odds can be shown to someone with an IP address of a state that has legalized gambling, while shielding the odds from a consumer in a non-legalized state.
The Stars Group spokesman Vaughan Lewis told The Action Network that the deal “further enhances consumer confidence in our offering and acts as an official endorsement of our sportsbook offering here in the States.”
Kaufman-Ross said that selling data is not taking the place of the league’s pursuit of an integrity fee, whereby the league would get a small percentage of the total handle bet on its games from operators.
“We will still pursue the so-called integrity fee in parallel,” Kaufman-Ross said. “We hope states will recognize the role we play in legislation.”
None of the eight states that currently offer legal sports betting pay the leagues an integrity fee. Washington D.C., which could legalize sports gambling next Tuesday, recently removed the integrity fee requirement. Some states, like Missouri, Kansas and Michigan, are currently debating whether they should set aside the fees from operators to go to leagues.
Showing posts with label BetStars. Show all posts
Showing posts with label BetStars. Show all posts
December 13, 2018
December 18, 2015
PokerStars rolls out BetStars 1.0
Having confirmed that subsidiary PokerStars would be launching a standalone betting product, Amaya Inc has today debuted BetStars.com version 1 for select jurisdictions.
The new brand will operate under the domains Betstars.com, Betstars.eu, and Betstars.uk, and on dedicated iOS and Android applications, marking the initial first stage of Amaya and PokerStars’ entry into the sports betting market.
Amaya confirmed that the sports betting product would be supported with a new sportsbook platform which would be rolled out in early 2016.
PokerStars will further support its new brand with an external customer acquisition campaign in the first half of 2016. As part of this marketing campaign, BetStars intends to introduce an innovative new betting product on the platform which will distinguish the brand from competitors.
Rafi Ashkenazi, CEO of Rational Group, commented on the initial launch of the BetStars brand
“We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan. We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”
BetStars will initially offer a range of betting options across more than 25 sports, including football, tennis and basketball, as well as specialty offerings such as eSports and poker. More sports markets will be made available in 2016, including horseracing.
The brand will also feature a range of in-play betting options and exclusive offers and promotions that sports bettors expect from a world-class online sportsbook. PokerStars anticipates the brand will expand into additional key jurisdictions throughout 2016, extending its reach to approximately half of PokerStars’ unique active poker customers.
The new brand will operate under the domains Betstars.com, Betstars.eu, and Betstars.uk, and on dedicated iOS and Android applications, marking the initial first stage of Amaya and PokerStars’ entry into the sports betting market.
Amaya confirmed that the sports betting product would be supported with a new sportsbook platform which would be rolled out in early 2016.
PokerStars will further support its new brand with an external customer acquisition campaign in the first half of 2016. As part of this marketing campaign, BetStars intends to introduce an innovative new betting product on the platform which will distinguish the brand from competitors.
Rafi Ashkenazi, CEO of Rational Group, commented on the initial launch of the BetStars brand
“We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan. We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”
BetStars will initially offer a range of betting options across more than 25 sports, including football, tennis and basketball, as well as specialty offerings such as eSports and poker. More sports markets will be made available in 2016, including horseracing.
The brand will also feature a range of in-play betting options and exclusive offers and promotions that sports bettors expect from a world-class online sportsbook. PokerStars anticipates the brand will expand into additional key jurisdictions throughout 2016, extending its reach to approximately half of PokerStars’ unique active poker customers.
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