Showing posts with label Football. Show all posts
Showing posts with label Football. Show all posts

November 08, 2021

Dirk Kuyt and Wesley Sneijder 'interrogated' as witnesses in drug case investigation

Former Netherlands international footballers Dirk Kuyt and Wesley Sneijder have been 'interrogated' by Dutch police as witnesses in a drug case investigation, according to reports from their home country.

The pair are reportedly among a number of footballers quizzed in relation to a gambling site, which authorities claim may have ties to an alleged 'godfather' known as Piet S.

Kuyt and Sneijder were both part of the Dutch team which reached the World Cup final in 2010, with the former also playing more than 200 times in the Premier League for Liverpool.

And reports from outlets in the Netherlands make reference to interviews which reportedly took place earlier in 2021, with the ex-players alleged to have spoken to police in a witness capacity.

According to Nos.nl, citing reports from De Telegraaf and AD, the investigation relates to an alleged illegal gambling site which the Public Prosecution Service says was set up by the son of Piet S.

The two footballers reportedly gambled on the site in question, and the reports from the Netherlands mention conversations with authorities in relation to this.

Sneijder spoke to police to give his witness statement in January this year, with Kuyt meeting with authorities the following month.

The gambling site in question, Edobet, was reportedly licensed in Curacao and offered casino games as well as sports betting.

According to De Telegraaf, "Several (former) professional football players" have been interviewed in relation to the case, which comes more than a year after the arrest of Piet S. as what Nos.nl describes as part of "an investigation into international drug trafficking at home and abroad".

"S. has never been convicted of large-scale drug trafficking or liquidations, with which he has also been associated," the publication notes.

Reports into the case cite a hack of messaging service Encrochat, through which conversations involving the alleged betting activity of Kuyt and Sneijder have been made public.

Sneijder denies having played on the gambling site in question, according to reports, but according to AD's report, the player was approached by people "who said he was in debt and that he would guarantee Wout van K," an individual who has been identified by the ex-player as "my father's cousin, seen once".

Sneijder's agent Guido Albers confirmed the investigation was "about gambling" but said "Wesley is not involved".

June 03, 2021

Matthew Benham: Brentford FC & Matchbook Owner, A.K.A. Moneyball in Football

Although Matthew Benham states that he dislikes the comparison between himself and the movie ‘Moneyball’, let’s be honest, he’s about as close as it gets!

Benham is the owner of current English Premier League side, Brentford FC, and Danish club FC Midtjylland.

It is during his time at both these clubs that the Moneyball man has established himself as a unique character in the football world.

Benham’s footballing beliefs revolve around KPI’s, statistics and algorithmic philosophy.

For example, instead of looking at how many goals a striker scores, he bases his judgements on the number and quality of the chances created by the striker, and how the team perform collectively within the context of the individual’s performance.

His mathematical approach to football was most evident when he sacked former Brentford manager Mark Warburton, along with his assistant manager and sporting director after being promoted to the Championship in 2015.

He believed that competition tables are hugely inaccurate due to the amount of randomness in a competition.

When Borussia Dortmund famously fell into the Bundesliga relegation zone halfway through the 2014/15 season, Benham still had them as the second best team in the league statistically, they were just terribly unlucky.

‘Moneyball’ had been supporting Brentford since 11 years of age, and in 2012 he took over Brentford after bailing them out of a £500k financial hole.

Since then he has invested almost £100m into the club, creating everything from academies, and facilities, to a new stadium which is currently being built.

Brentford finished mid-table in the 2018/19 Championship season, but Benham was always aware that all the money spent on the club will pay dividends in the future. Which it did! Brentford lost the playoff final to Fulham in 2019/20 but avenged that loss the next season, earning promotion to the Premier League after a 2-0 win over Swansea in the playoff final.

Over time, the supporters have fallen in love with Benham after many years of success, you’ll often hear a few songs of praise for Benham from the stands.

Benham’s journey to football club owner was not the traditional one, after earning a Bachelor of Arts degree in Physics from the world-renowned Oxford University.

Funny enough, he started his working life in the Finance industry, eventually becoming the Vice President of the Bank of America in the late 90’s.

But by the 21st century, and yes you guessed it, he moved in the betting world!

Ever heard of Brighton FC Owner and professional sports bettor Tony Bloom? Well, Benham worked for him in 2001!

After his time in the world of Finance, Benham started working as trader for Bloom’s Premier Bet, which is a sports betting bookmaker.

Years down the line and the two had a falling out, leading to Benham’s departure and the start of something more prosperous - SmartOdds.

SmartOdds is the same concept as Tony Bloom’s Starlizard, a statistically-based model providing betting advice for customers and professional bettors.

Although they don’t bring in the same numbers as Starlizard, it was reported in 2017 that Smart Odds’ revenue for the financial year hit £12m from clients in the UK and overseas.

Not only was he now the owner of SmartOdds, but he was also a professional bettor.

Of course his strategies as a bettor are a secret, but his triumphs in the industry are through heavy use of statistical data and modelling. No shock there!

In 2011, he also became the owner of the betting exchange website Matchbook.

Matchbook is one of the best betting exchange websites in the world, giving Benham further industry knowledge and an understanding of the ‘other side of the fence’.

Benham’s overall career earnings form sports betting are completely unknown, but in terms of the betting industry, he’s had just as big of an impact as anyone!

September 24, 2019

Gambling and football: a relationship under scrutiny

When Championship club Derby County signed Wayne Rooney, record goalscorer for England and Manchester United, this month, pundits asked whether the transfer was to strengthen the team or improve its financial position off the pitch. 

Derby, which plays in English football’s second tier, announced that Rooney would wear the number 32 shirt when he joined the team in January, while also revealing a “record-breaking [shirt] sponsorship deal” with 32Red, a Gibraltar-based online bookmaker. 

The apparent connection between shirt number and sponsor drew widespread condemnation from UK newspapers, politicians and church groups. They say the deal is only the latest example of bookmakers and clubs pushing their commercial relationship too far, without regard to how children and addicts are bombarded with messages that encourage betting during matches. 

GVC Holdings, one of the world’s largest online gambling groups and owner of bookmaker Ladbrokes Coral, has called for a ban on betting groups sponsoring football clubs. “There has been far too much perimeter adverts, TV adverts, bookmakers splashed across football jerseys,” said Kenny Alexander, chief executive. 

Such restrictions would match new laws in Italy, home of another of Europe’s biggest leagues, that came into full force this year. Meanwhile, in May, German regulators warned the country’s football association over its sponsorship deal with GVC’s Bwin brand, arguing such partnerships could breach a ban on advertising online casino and slot games.

Similar rules in the UK would threaten the relationship between betting and English football. The sport has been associated with gambling for decades, such as through “pools” markets where fans bet small stakes on the outcome of matches, and the two industries have enjoyed strong revenue growth in recent years partly because of their close financial ties. 

Interviews with more than a dozen senior betting and football industry executives, many of whom spoke on the condition of anonymity because of the sensitivity of the subject, said a fierce debate was taking place on how best to head off a larger regulatory backlash and show gambling groups and clubs were responding to public concern about their close financial ties. 

Mr Alexander called 32Red’s deal with Derby County “ridiculous, at a time when the industry is being attacked [and] we are trying to get the industry off the front pages”. 

Though Derby’s owner Mel Morris said the Rooney transfer provided “commercial opportunities that are significant and widespread”, the club said it would not provide further detail on “commercially sensitive business operations”.

Football shirts are attractive billboards, allowing gambling companies to reach hundreds of millions of fans around the world. 

According to Global Betting and Gaming Consultants, in the UK alone, gross gambling yield — the sum of bets placed minus winnings — from football rose from £908.5m in the year to April 2016, to £1.4bn in the same period last year.


Sponsorship of English teams also helps to target fans in Asia, where Premier League football shirts pushes company logos to fans without falling foul of local laws, such as in China where online gambling is banned, or Australia, where there is a ban on betting groups advertising on television during sports matches.

Half of the 20 teams in the English Premier League and two-thirds of the 24 clubs in the Championship have gambling company logos on their shirts.

The sponsors are diverse. Everton and Hull City’s main sponsor is Kenya-based SportPesa, the Chinese characters of Malta-registered Asian betting brand LoveBet adorns the shirts of Burnley, while Filipino group Dafabet features on Norwich City shirts.

These 26 teams made £225.2m in commercial revenues in 2018, representing 11 per cent of the clubs’ total revenues, according to an analysis of their financial records. Shirt sponsorships are typically the largest individual commercial deal available to most clubs. this differs

However, none of the so-called big six clubs — Manchester United, Manchester City, Arsenal, Tottenham Hotspur, Chelsea and Liverpool — have a gambling group as shirt sponsor, though Spurs has done previously. These clubs, among the 10 richest clubs in the world, can command lucrative commercial tie-ups with global brands willing to pay big to reach an enormous international fan base. Manchester United’s main shirt sponsor, Chevrolet, pays $80m year to appear on its shirts.

Instead, it is smaller clubs, which do not command such large support but still regularly appear on television screens in the UK and worldwide, targeted by gambling sponsors with smaller marketing budgets. For Championship clubs with gambling shirt sponsors, commercial income accounts for about 14 per cent of revenues.

Executives at these teams say privately that although shirt deals are typically worth less than £10m, even obscure betting groups offer far more than better known companies in other sectors.

“Commercial agreements between leagues, clubs and betting companies make a significant contribution to the ongoing financial sustainability of professional football at all levels,” said the English Football League, the body that runs professional divisions below the Premier League. “The EFL strongly believes that there has to be an approach whereby football can work with gambling companies in a sensible and socially responsible way.” 

Nigel Adams, the UK’s sport minister, has warned clubs to abide by the “spirit of the rules”on accepting betting sponsorships. But there are no formal rules restricting gambling companies from endorsing clubs, while football’s governing bodies have also been caught between commercial imperatives and moral concerns.

In 2017, the Football Association pulled out of a sponsorship deal with Ladbrokes Coral worth £4m a year. This followed criticism from the player Joey Barton, who was banned by the FA for 18 months for placing bets on matches. Mr Barton said it was hypocritical for the body to impose such a ban while having commercial partnerships with gambling companies.

The English Football League has a sponsorship contract with online bookmaker SkyBet worth up to £4m a year, but said it also used the deal to promote responsible gambling messages on shirtsleeves and works with clubs to limit harm to vulnerable fans.

The opposition Labour Party has called for an outright ban on gambling firms sponsoring football clubs. “These companies are making fans feel they don’t have a stake in the game unless they have a bet,” said Tom Watson, Labour’s deputy leader. 

Anti-gambling activists have also been buoyed by their success in forcing the UK government to drastically cut the maximum stake on fixed-odds betting terminals, high speed slot machines in betting shops — a move strongly resisted by high street bookmakers. According to analysts at Barclays, Ladbrokes Coral, William Hill and Paddy Power Betfair, will suffer a combined £785m loss in annual revenues thanks to the new FOBT regulations, which came into effect in April. 

Shaken by this regulatory defeat, gambling executives held discussions on how to get ahead of further curbs and show their companies are responding to public concern. 

At the start of this month, GVC, William Hill, Flutter, SkyBet and Bet365 began a voluntary “whistle-to-whistle” ban on advertising between the start and finish of sports fixtures, among other measures to protect punters. 

Peter Jackson, chief executive of Flutter, said that the collaboration was “unprecedented”. According to one executive at a UK gambling company, the aim was to avoid “counterproductive” regulation. 

But betting groups want publicity that helps them stand out. 

Championship side Huddersfield Town last month unveiled a shirt dominated by a large sash bearing the logo of Paddy Power, the Irish betting brand owned by London-listed Flutter. 

The FTSE 100 company later revealed the kit was an elaborate marketing stunt, with Paddy Power declaring it would instead pay for Huddersfield and three other English clubs to keep their shirts free of any branding whatsoever this season.

“While the hoax part of the campaign initially divided opinion, the subsequent reveal has prompted support from many fans and started a public debate about shirt sponsorship in football more broadly,” said Flutter.

This month, the FA charged the Yorkshire-based club with misconduct saying the club had broken rules about the size of corporate logos on shirts. A hearing on the matter is due to be held. Callum Limb, a Huddersfield spokesman, said “it doesn’t seem right to be talking about something that is currently under FA investigation”. 

Industry watchdog the Gambling Commission also this month launched an investigation into Russian betting firm 1xBet, and the company’s UK website was taken down. It followed allegations revealed in a Sunday Times investigation that the group had promoted a “pornhub casino”, which uses topless croupiers, and had advertised on illegal websites.

In response, 1xBet told the newspaper it would investigate immediately if any third-party networks or partners were found to advertise its brand on banned sites or sites that break the law.

Neil Banbury, general manager at 32Red, which sparked controversy with its deal with Derby, defends the tie-ups between clubs and betting groups, however.

“Gambling companies and the wider industry has an important role to play in tackling problem gambling,” he said. “To remove the industry from the public’s eye would be irresponsible.”





March 14, 2019

Former Arsenal star Paul Merson: My life's fallen apart

Former Arsenal and Aston Villa star Paul Merson admits he's suffered a gambling addiction relapse.

In a new ITV documentary set to air next week on, the father-of-three reveals he has once again been gripped by gambling.

Speaking to producers of the show, Merson breaks down and says he is "struggling badly" with life.

He adds: "Life's fallen apart - gambling...I've just completely lost control, I've completely, again. I'm digging a hole - I can't get out of it.

"It's the worst addiction in the world."

He added: "It's so tiring it's unbelievable.

"Mentally draining, just sitting there, thinking where am I going to get more money to do this? It's like...it's literally like a crack addict. It is like a crack addict.

"Exactly like that.

"But, with crack, you couldn't spend that kind of money on crack, it's impossible. Impossible."

January 07, 2019

Inside the secret fight against match-fixing in football

An African referee is identified as vulnerable to corruption. He’s persuaded to ensure that a World Cup qualifier has at least three goals. With half-time approaching, it’s still 0-0 and the official gets twitchy. A cross hits a defender on the knee. He awards a penalty for handball. Despite uproarious protests, the spot-kick is converted. The game ends 2-1.

A European club win the first leg of a Champions League match by a large margin. With their progress assured, it’s arranged for them to concede late in the second fixture. With three minutes left, their defence switches off. A ball is punted upfield and a forward heads it goalward. The goalkeeper barely attempts a save.

Fixers arrange for a group of English sixth-tier players to join a club on the other side of the world. Unquestioningly accepted by the new employers, a previously solid side suddenly start losing, and heavily. A young goalkeeper in central Europe is befriended by a rich man. He gets him into clubs, gets him girls and treats him like a rock star. A family debt is soon paid off. Later, he asks him to concede a goal in a friendly game. Who would that harm? This is then used as leverage against him to commit more significant on-field fraud.

There are numerous ways to fix a match. Some are simple, others are sophisticated and barely believable. But when the true beauty of sport is its unpredictability, how on earth is it possible to prove if odd behaviour is down to human error or something a lot more sinister? How can all the above scenarios get busted? Just follow the money.

You’ve probably never heard of Sportradar, and despite the company kindly agreeing to a feature in FourFourTwo, it’s quite happy that way. We’ve stopped by its London offices – it has 34 worldwide, with 1,900 employees – under the condition that we don’t disclose the location, or use any real names.

If this seems like the paranoia of a counter-intelligence unit, that’s because it is. As the world’s foremost experts in betting-related fraud and sports corruption, Sportradar is not mucking around. The people they’re battling against include many international mafias, who often see gambling as a good way to launder money. Death threats were issued to UEFA inspectors in February after the exposure of Albanian outfit Skenderbeu’s involvement in fixing, and a member of the Nepal side appeared to threaten Sportradar’s team after players were put on trial for throwing a match.

Some of the figures involved in the worldwide gambling industry are gobsmacking: an estimated €1.5 trillion a year, with a game like the Champions League final attracting around €1 billion in bets (with 70% of this punting going on in Asia, much of it being unregulated, such figures can never be exact).

As our Sportradar spokesman Ian (not his real name) explains to us: “People don’t realise how big the international market is, and there’s no real way of knowing how big exactly. But it’s a crap-ton of money.”

So how do you go about monitoring such an unwieldy beast? Data, data and more data. Sportradar was started in 2001 by Carsten Koerl (his real name), a German entrepreneur who helped to establish online betting company Bwin.

Koerl recognised that internet gambling would produce a plethora of new bookmakers, but that many would lack the expertise to set odds accurately. A reputable service provider would be needed, and this was Betradar – the part of Sportradar that sells industry-leading information to turf accountants worldwide.

The ‘integrity services’ part arrived in 2005 as a by-product. “Whatever you need to operate a bookie, we can deliver,” says Ian. “But as part of our relationship with the betting industry, we get their information back. It soon became clear that by using this, we can see when bookmakers move away from the rest of the market. It always happens for a reason.”

What many casual punters might not realise is that while odds partly reflect how likely something is to happen, they also reflect bookmakers balancing risk. So if a big amount of money comes in on Crewe to beat Exeter, operators may compensate by offering more attractive odds on Exeter to beat Crewe, to cover potential losses. By the same reasoning, if a fixing group are betting big on a late goal being scored with a certain operator, that bookie will alter its odds to reflect this.

“If one bookmaker is getting a lot of money on something that nobody else is, there can be many innocent reasons,” says Ian. “Maybe they’ve got some injury information earlier than everyone else or they’ve got an excellent analyst – or maybe the bookie’s got it wrong that day, so they realise their mistake and adjust.”

But if one of the 550-plus online gambling companies that Sportradar work with suddenly offers prices that deviate wildly, it can be a smoking gun for match-fixing. “If a lot of people bet on something with unnatural confidence, it could be because someone’s engineered the result.”

The company therefore developed the Fraud Detection System (FDS) – an algorithm that scans 280,000 competitive fixtures annually across 17 sports looking for anomalies. “The algorithms don’t ask questions, they create alerts,” says Ian. “So we need a second stage, called qualitative analysis. This is our team of more than 100 experts. They work 24/7. As soon as an alert pops up, they have 72 hours to determine whether it is a legitimate or suspicious betting pattern.”

The number crunchers carry out their research, chatting to a network of bookmakers and journalists if required. “Maybe our person out there on the ground knows that it was the captain’s birthday so everyone got drunk,” says Ian. “We look at all options. You can’t just say: ‘This is fixing’. You’d be destroying reputations. We’re not a machine gun, we’re a sniper rifle. When we shoot, we get it right. We always start with the betting patterns, but it takes more than that to be credible.”

Sportradar only escalates an incident when it is 100% sure of foul play. To date, this has included 3,800 sports fixtures. The figure has climbed from 146 in 2009 to 650 last year.

This rise reflects more games being surveyed rather than an increase in criminality: Ian estimates that 0.5% to 1% of the matches they monitor are affected. As a result, Sportradar reports have been used in 36 criminal convictions and 251 sporting sanctions (suspensions, bans and fines) to date, with more on the docket.

Sportradar’s experience has provided a unique insight into how fixing works. “It’s not generally some guy bowling up and saying, ‘Here’s 50k, please lose 5-0’,” adds Ian. “Fixers usually groom players and officials. They take time, do them favours and entertain them. Then they’ll call in the favours. And once you do something for them they say: ‘You’ve just fixed a match for me, now you’re my bitch’. Prostitutes or drugs can be used as leverage, while older players are sometimes used to influence and recruit younger ones.”

Often at the core of these shady dealings are large criminal groups. “The Balkan, Italian and Asian mafia are involved,” explains Ian. “The owners of clubs can also be criminals. They tell players: ‘Unfortunately you’re going to lose today’. In some places, players don’t ask questions if they value their kneecaps.”

Fixers can even arrange fixtures. Notorious Singaporean super-fixer Wilson Raj Perumal organised numerous friendlies, for which he would pick the referee. “There’s a preponderance of rigged friendlies, because there’s nothing on the line and participants are more willing to agree,” says Ian. Referees are a common target. “They control the result pretty closely, especially if the fixers are betting on total goals. You don’t care who scores them, you just care that there are three or four. So you dish out some penalties.”

This proved the undoing of Ghana’s Joseph Lamptey, who was caught trying to influence goals scored in a World Cup qualifier between South Africa and Senegal last year. His decision to blow for a penalty after the ball hit Senegal defender Kalidou Koulibaly on the knee was ridiculous, but it’s the kind of blunder referees often make. It was the algorithm that caught him. FIFA – a Sportradar partner – decided to replay a World Cup qualifier due to fixing for the first time, and Lamptey was banned for life.

Perumal’s syndicate was involved in the 2013 Southern Stars scandal. Four players and a coach from the Melbourne club were convicted, along with a Malaysian fixer. English players were involved in play so obviously suspect that their opponents regularly questioned what was happening.

“I was panicking, getting a call when we were losing 2-0 and the boss saying this better f**king happen,” defender Reiss Noel told police about one game. “I felt threatened as we weren’t getting the goals required.” Sportradar’s algorithm had again alerted the authorities, and Noel and a team-mate, goalkeeper Joe Woolley, were banned for life by FIFA after admitting helping to fix matches.

“These guys weren’t exactly brain surgeons,” says Ian. “Police were at the game, and you’ve got a fixer on the phone actually speaking to one player, and him then saying to the goalkeeper: ‘We need to let another in’. Sometimes the footage you watch of keepers jumping the wrong way is almost comical.”

However, there’s also a degree of cat-and-mouse between Sportradar and criminals that wouldn’t look out of place in The Wire. “A few years ago someone realised you don’t even need to manipulate a performance to fix a match – you can just manipulate the concept of a performance,” explains Ian. This led to the extraordinary phenomenon of ‘ghost games’, in which entire matches were faked.

“In order for bookmakers to cover football, they simply need data on what is happening. So it was created from nothing – they sent through details about imaginary goals being scored after they had bet on them.”

Among the games that never kicked off included Maldives Under-21s against Turkmenistan Under-21s from 2012, and Portugal’s Freamunde against Spain’s Ponferradina in 2014. “People innovate – it’s like doping,” says Ian. “We’ve also had some fixers trying not to disrupt the odds by spreading a bet across lots of bookies. But our system now aggregates, so we can catch those spikes, too.”

Sportradar can’t take down the mafia, but it's working with people who can. After the Southern Stars scandal was exposed in conjunction with Australian police forces, more law enforcement agencies got involved: Europol are partners and Interpol are close collaborators.

“The floodgates opened, because forces realised that our system isn’t witchcraft,” says Ian. Sportradar now helps to educate police worldwide, free of charge. It has even developed the system to the point where it identified a way to single out specific individual bets that disrupt odds, so law enforcers can follow up those accounts.

A number of countries are also setting up national platforms to fight the problem and share their resources, with Sportradar offering crucial insight once again. Making major arrests will always be complicated, though. The evidence required for criminal convictions (‘beyond reasonable doubt’) is greater than that needed for sporting sanctions (‘to comfortable satisfaction’).

“Sports organisations can ban people but they can’t put them in prison,” says Ian. “Our FDS is good at pinpointing who’s executing a fix, but the problem is they’re footsoldiers – a 17-year-old kid who made a mistake and can’t get out of the web he’s in. We want the puppetmasters.”

As a result, Sportradar now has a specialist group, set up by a former British military counter-intelligence operative, attempting to join the dots in these international crimes. The more information they share, the more criminal cases they can get across the line. This means careful vetting of who works for Sportradar, too.

“We need to check the background of employees,” says Ian. “We need to be wary if someone seems lenient. None of our analysts are allowed to bet, and our level of encryption is extremely high. All our servers are in-house, we have no information on the cloud and we’re quiet on social media. We know we’re causing a headache for people who could make a lot of money, so we might be targeted.”

The big question many football supporters might want to ask, alas, remains unanswered. How much match-fixing takes place in - for example - the Premier League?

“Worth a try,” laughs Ian. “Sadly, I can’t talk about any specific league.” He will discuss the game’s relative vulnerability, however. “It is quite difficult to fix. Something like tennis is easier. There, you can even have a match that’s arranged, but somehow appears fair to the players. We agree that I’ll win the first set, you win the second set, and then we play for real in the third. It’s still the best man wins, and we both get to bet.”

While there’s a different algorithm for the Premier League as opposed to the Croatian third division, to reflect profile and bet spend, we shouldn't assume that the biggest names are not involved. “Rich people can have gambling debts and can be sleeping with the wrong people,” says Ian. “They can be vulnerable. It may be easier to fix a badminton match, but how much liquidity is in the badminton market? Not much. Football has plenty of liquidity.”

It’s almost time to leave Sportradar’s nerve centre when an alert pops up: there’s some suspicious activity in a southern European clash. Our analyst – let’s call him Bob – guides us through several screens. An Asian betting company is offering bafflingly low odds on there being another goal scored, despite it being the 88th minute of the match. Some wild punts are clearly being made. The fix is in, we decide, and watch the closing moments play out on a digital screen. But nothing happens. Bob concludes that this is likely to end up designated as a ‘failed fix’ – a possible dodgy deal that didn’t work. Paperwork will be filed.

A former professional gambler, Bob got into this gig after frequently getting foiled by some of the dubious odds movements he now fights. “I enjoy getting to see it all,” he says. And he still goes home to watch football after work.

Ian admits his work can leave him “disenchanted”, though. “The point of sport is the unpredictability of a result, and the honesty of the battle,” he says. “But this is the world we live in.” Until things change radically, Sportradar will keep following the money.

November 15, 2018

Football agent Will Salthouse accused of a lack of care after 'cashing in by introducing bookmaker to players'

A top football agent has been severely criticised by a gambling addiction charity for receiving payments from a leading bookmaker — in the form of free bets — after introducing them to his players at race meetings.

Will Salthouse, who has some major Premier League stars among his clients, considers himself one of the biggest deal-makers in the game.

He is said to have the ear of at least two prominent Premier League chairmen and owns an agency, Unique Sports Management, that boasts Wilfried Zaha and Glenn Murray on its stellar client list. Negotiating their deals can earn millions for agents like Salthouse.

But Salthouse received payments of £6,000 in 2015 and £4,000 in 2016 in free bets after inviting footballers into private boxes he hired at Cheltenham and enabling the bookmaker to introduce themselves to young footballers who might want to gamble.

At the Cheltenham Festival in 2016, a group of professional players in Salthouse’s box were banned by racecourse bosses after being caught urinating into empty pint glasses and tipping the contents over a balcony, an incident that brought shame on English football.

At a time when the worrying link between gambling and football is in the spotlight — only this week Liverpool’s Daniel Sturridge was charged by the FA with misconduct for alleged breaches of betting rules — the revelation about the arrangement between the bookmaker and Salthouse has brought severe criticism.

The Sporting Chance Clinic, which was set up to support players with problems such as gambling addictions, described an agent’s willingness to receive financial reward from a bookie who was introduced to his clients as ‘appalling’. They have said it raised concerns about a ‘poor attitude to player care’.

There is also debate over whether Salthouse, who received the payments into his personal gambling account with the bookmaker, and claims they were in exchange for renting the hospitality boxes, should have declared the payments to HMRC.

Salthouse maintained that he was advised by an accountant there was no need and HMRC have declined to comment.

Sporting Chance chief executive Colin Bland said: ‘Firstly, there is no doubt that gambling is an issue among the playing population of football. Good research would show that a professional sportsperson is three times more likely to have a gambling problem than a member of the general population.

‘We do, as an organisation, have an issue with free bets. Free bets encourage people to gamble. It is a way of enticing people. It is a way of enticing what we would consider an already vulnerable population.

‘The dynamic of an agent being involved, it shows a lack of awareness to player care. We find that appalling. Seventy per cent of current players who have come to our service with an addictive disorder present with gambling problems. This is particularly poor behaviour (from the agent).’

When Salthouse reserved the Long Run Box, No 91, for March 10 at the 2015 Cheltenham Festival, his PA requested on his behalf that the bookmaker make a contribution of £6,000 plus VAT. The bookmaker requested an invoice.

Invoices dating back to 2013 had also been sent to the bookmaker, while arrangements appear to have been made for at least one event at Chester races.

The bookmaker Salthouse had the arrangement with is a favourite among high-net-worth individuals, with the average stake reported to be £3,000.

Representatives of the exclusive betting firm requested the names and numbers of all Salthouse’s guests — one year it totalled around 50 — including footballers he represents. The players were given a free bet if they completed an online application form that would enable the bookmaker to set them up with an account.

The bookmaker also requested that Salthouse send a text to his guests informing them that the bookmaker would be in touch.

On the notorious day at Cheltenham in March 2016, footballers in Salthouse’s box — including Samir Carruthers and James Collins, who were playing for MK Dons and Northampton at the time — sparked a major controversy when they were seen urinating into glasses on the balcony of the private box.

Collins was then pictured pouring a glass of liquid over the balcony. The pair were banned from all courses in Britain by the British Horseracing Authority and Cheltenham barred USM from hosting the box they had booked for the following day, Ladies’ Day.

Salthouse indicated through his lawyers that everyone who attended the Cheltenham boxes was aware of the existence of the payments he received.

Responding to the allegations, Salthouse’s solicitors said: ‘Three years ago Will Salthouse hosted a box at the races for experienced players.

‘Those who chose to gamble wagered small sums in what was a social occasion. Others did not bet at all. He has done nothing wrong and would never try to encourage a player who does not bet to gamble. He has never profited from players’ losses.’

The PFA declined to comment.

November 13, 2018

Daniel Sturridge: Liverpool striker charged with breaching betting rules

Liverpool's Daniel Sturridge has been charged by the Football Association with misconduct for alleged breaches of its betting rules in January this year.

It is alleged he breached one rule relating to betting on football, and one which covers providing information relating to football which has been "obtained by virtue of his position" and "is not publicly available".

A Liverpool spokesman said Sturridge, 29, had co-operated fully "throughout this process" and "stated categorically that he has never gambled on football".

The England international has been given until 18:00 GMT on Tuesday, 20 November to respond to the charge.

The Liverpool spokesman added: "As with any issue of this nature, we will allow the process to be concluded in its entirety before making any further comment."

Sturridge, who joined Liverpool from Chelsea in 2013, spent the second half of last season at West Brom after moving on loan on 29 January.

He has won 26 caps for England, the last of which came against Lithuania in October 2017.

An FA statement said the charge against him was "specifically in relation to Rule E8(1)(a)(ii) and Rule E8(1)(b)" which are:

Rule E8(1)(a) - a participant shall not bet, either directly or indirectly, or instruct, permit, cause or enable any person to bet on - (i) the result, progress, conduct or any other aspect of, or occurrence in or in connection with, a football match or competition; or (ii) any other matter concerning or related to football anywhere in the world, including, for example and without limitation, the transfer of players, employment of managers, team selection or disciplinary matters.

Rule E8(1)(b) - where a participant provides to any other person any information relating to football which the participant has obtained by virtue of his or her position within the game and which is not publicly available at that time, the participant shall be in breach of this Rule where any of that information is used by that other person for, or in relation to, betting.

There has been no confirmation of what precisely Daniel Sturridge is alleged to have done.

However, in stating the offence took place in January this year, the Football Association appears to have provided a major clue.

January was when Sturridge sprang something of a surprise by joining West Brom on loan, when it had been expected he would move to Newcastle.

The FA has also pointed out that not only is it a breach for players to gamble on anything to do with football themselves, it also breaks the rules if they pass on 'insider information' to third parties.

Punishments are quite wide ranging.

Joey Barton was banned for 18 months in 2017 after he was found guilty of placing 1,260 bets over a 10-year period. Former Manchester City defender Martin Demichelis was fined £22,000 in May 2016 for gambling on 29 matches.

The additional issue for Sturridge, who has made 12 appearances for Liverpool this season, is that his contract expires at the end of the season and there has been no word from the Reds about whether he is likely to get another.

June 30, 2018

Unibet signs €172 million title sponsorship with Swedish football

Set to commence on January 1st 2020, the 12-year agreement is valued at SEK1.8bn (€172m) and sees Unibet replace state-owned operator Svenska Spel as lead sponsor of the leagues.

The partnership was agreed with the Swedish Elite Football Association (Svensk Elitfotboll), and runs through to 2026 with an option to extend the agreement for an additional six years.

“We have only good things to say about co-operation over the years together with Svenska Spel and we are very grateful for all that Svenska Spel has done for elite football,” said Mats Enquist, secretary general of Svensk Elitfotboll. “We are also looking forward to completing the current contract period in the best way together.

“When Svenska Spel chose not to renew the agreement on acceptable terms, we had to look around at the market. We are excited that we could find this solution with Unibet and we are looking forward to the joint cooperation.”

Kindred Group general manager for Sweden, Dersim Sylwan, commented: “We are very proud to have made this historic agreement with Svensk Elitfotboll. The deal includes a significant long-term commitment to Swedish sports, an opportunity we have been fighting for during the last 20 years. We are very pleased to announce the partnership and we look forward to contributing to the development of Swedish football.”

The sponsorship agreement will see SEK150m distributed annually to Svensk Elitfotboll, with SEK100m allocated to Allsvenskan and Superettan clubs, SEK25m to talent development and integrity work, and a further SEK20m to clubs based on the wishes of Unibet customers. A further SEK5m has been earmarked for a special initiative focused on European tournaments.

“Our new agreement with Svensk Elitfotboll will give the association substantially more income compared to previous partnership deals,” added Sylwan. “The new gaming licence will finally make it possible for Swedish sports to gain market value for their partnerships, which is positive for the clubs, the associations and of course for the athletes.”

Svensk Elitfotboll chairman Lars-Christer Olsson added: “In Kindred Group, Svensk Elitfotboll sees a new serious partner who, together with us, can take responsibility for the healthy development of games in our leagues while supporting elite football development in Sweden.”

April 20, 2018

From facing Arsenal to betting ban: Former Lincoln defender Bradley Wood suspended from football for six years


Former Lincoln City defender Bradley Wood was banned for six years and fined £3,275 pounds by an FA tribunal on Thursday after being found guilty of match-fixing and betting offences.

The player was accused of getting himself booked on purpose in two FA Cup matches in January and February 2017 to "influence a football betting market".

Wood, who played against Arsenal in the FA Cup quarter-finals last season, had denied deliberately seeking out yellow cards in the games against Ipswich Town, where he committed a 90th-minute professional foul, and Burnley where he was involved in an altercation.

Seven people had bet on Wood being cautioned, none of whom had previously bet on such a thing, according to the FA and betting companies.

The bets were also "atypical in the context of the caution betting market" and the potential winnings, which were not all paid out, in the region of £10,000.

"The betting evidence and the evidence of Mr Wood's association with those placing the bets is compelling," the tribunal said.

It ruled, however, that Wood's conduct had not constituted "match-fixing at its most serious" and there were mitigating factors which meant a lifetime ban would have been disproportionate.

Woods was banned for five years for the match-fixing offences and a further year for 23 other charges of betting on the outcome of matches.

Lincoln are in the fourth tier of English soccer after winning promotion back to the league at the end of last season when they also reached the FA Cup quarter-finals.

March 20, 2018

‘Fixing matches like nobody has done before’: Skenderbeu’s amazing tale

In Korce they love their football team and that is why, on 21 February, thousands of the Albanian city’s inhabitants gathered to sing for Skenderbeu. The rally stretched far down the main avenue, one placard standing out among scarves and banners. Its message was clear: “Do not kill our dream.”

Everything Skenderbeu have achieved is on the verge of being discredited by the most extraordinary match-fixing inquiry of all time. A leaked UEFA report has recommended the six-times national champions, who competed in the Europa League group stage this season, are banned from its competitions for an unprecedented 10 years; if the governing body’s control, ethics and disciplinary body agrees, almost a decade of progress will come to a shuddering halt.

UEFA has not made the report, written by two of its ethics and disciplinary inspectors, public but it has circulated widely in Albania. It brought the population of Korce to the streets and its contents are damning. It concludes Skenderbeu “has been fixing football matches like nobody has ever done before in the history of the game”, alleging the club have essentially operated as a vehicle for organised crime, and shines a light on the detail that underpins UEFA's match-fixing inquiries. UEFA did not confirm or deny the document’s authenticity.

Skenderbeu have previously received punishment for match-fixing, a year-long suspension from European competition served in 2016-17. That was upheld by the court of arbitration for sport (Cas), as an “administrative measure” in a two-step UEFA process; the current investigation forms the second stage and is part of a more serious “disciplinary measure”.

The suspension came after UEFA's betting fraud detection system (BFDS) identified 53 matches involving Skenderbeu – spanning friendlies, domestic fixtures and European club competitions – allegedly manipulated for betting purposes between November 2010 and April 2016. The case focused on four games: two from the 2015-16 Champions League qualifying rounds and two from that season’s Europa League group phase. Skenderbeu were, based largely on the BFDS’s processes, banned. The new report adds fresh evidence from a panel of coaches while employing an external company to reconfirm its findings in an effort to press the case for a more severe punishment.

Skenderbeu are accused of “manipulation attempts to obtain criminal betting profits on a stunning global scale”, earning millions of dollars. The report alleges the club have “no respect for the integrity of the game” and that they contrived a highly organised structure intended to harvest huge sums through gambling. It is an allegation the club have denied.

“KF Skenderbeu’s legal department is following the necessary procedures for the issue in question and expresses confidence that the case will be closed successfully,” read part of a statement after the report’s existence became known.

The report argues two group games, at Sporting Lisbon and at home to Lokomotiv Moscow, are of particular concern. Skenderbeu lost 5-1 and 3-0 respectively, both matches’ outcomes following rapidly escalating betting patterns almost to the letter.

The former saw a flurry of “exuberant and illogical” bets made for six or more goals to be scored with Sporting 4-0 up late on; the latter, according to the report, became subject to a rush of highly suspicious, and accurate, bets when Skenderbeu were a goal down with five minutes left. There is no suggestion of wrongdoing from Skenderbeu’s opponents.

The best-known of the ties is a Champions League second qualifying round, second leg against Northern Irish side Crusaders on 21 July 2015. Skenderbeu had won the home fixture 4-1 and went 2-1 up in the return. There followed what the report terms “some outrageous suspicious live betting” totalling “a minimum of several hundreds of thousands of dollars”; Skenderbeu ran scant risk of losing the tie at this stage and conceded twice in the last 10 minutes, with Crusaders also having two goals disallowed. A tweet from Crusaders’ goalkeeper, Sean O’Neill – “If there is not a UEFA investigation into our game tonight, then there is something wrong” – is among the evidence submitted.

The BFDS uses algorithms and mathematical models to assess betting movements around games, which are “escalated” for further examination if irregular patterns appear. Skenderbeu have had more than twice as many games escalated as any other club since the system’s inception in 2009. UEFA has enlisted a British firm to conduct anonymised analysis of betting data from 10 of those games; the results bore almost total similarity to those of the BFDS and are central to the report’s conclusion.



Another cornerstone will be the findings of an “expert panel” whose members included Leicester City assistant manager Michael Appleton. They were asked to review incidents from alleged “appalling” and “embarrassing” play against Crusaders to “a few suspicious moments” in another cited game against Dinamo Zagreb.

The situation allegedly developed after Agim Zeqo was appointed Skenderbeu president in January 2010. At that point the club risked relegation. They survived, proceeding to win the league five years running; the report shows the first of their games to be “escalated” occurred in November 2010.

Zeqo said: “I vehemently deny that any match-fixing occurred during my tenure as KF Skenderbeu’s president. I stand ready to face such allegations openly in public, including any court of law if necessary.”

Current Skenderbeu president, Ardjan Takaj, who succeeded Zeqo in 2012, and former Albanian finance minister Ridvan Bode are said to have been influential to the alleged scheme. The latter is stated by the report to have been a key donor. He allegedly holds “the power, the connections and the knowledge to influence Skenderbeu’s matches, and ... has done so over the years”.

Takaj is accused of targeting friendlies for illegal gain and using relationships with Skenderbeu players to impact their on-pitch actions. A labyrinthine section of the report focuses on Takaj’s business dealings, exploring links between Skenderbeu and betting companies in which he allegedly is, or has been, involved.

Both men deny match-fixing. Bode said he had never supported Skenderbeu financially. He said the allegations were made with “reckless ease” and continued: “I was never part of and have never been aware of any attempt to influence any match’s result.”

Takaj said the allegations about his business involvement were “decontextualised”, and continued: “I have never been involved, directly or indirectly, in any activities aiming to manipulate the outcome of the match, neither [have] persons related to me.”

The 40-year-old goalkeeper Orges Shehi, whom the report alleges profited from match-fixing through his actions, remains in the team. Defender Tefik Osmani, accused similarly, is still around too and both issued denials. Shehi said: “I believe in the values of sport and of sportsmanship and have tried all my career to give an example for the next generations.” Osmani said: “I completely deny these allegations.”

Takaj is determined to clear the club’s name: “A 10-year sentence is in practice a capital punishment.”

It does not help Skenderbeu that Albania’s football federation last year stripped the club of its 2015‑16 title, also deducting 12 points for 2016-17, for match-fixing at national level. Another appeal to Cas is believed to be pending.

A further strand of the report’s argument is that, since the Cas hearing in July 2016, no Skenderbeu matches have been escalated. Skenderbeu must wait for UEFA's decision and came under the spotlight when the governing body announced last month that its disciplinary inspectors had received death threats after the report was leaked. The club distanced itself from those but they underlined the unsavoury nature of the case.

A letter by Sotiraq Filo, mayor of Korce, to UEFA's president Aleksander Ceferin, concluded by asking Ceferin and UEFA not to “kill the resurrected hope of an entire nation for football”. If Skenderbeu are found guilty this time, then responsibility will lie closer to home.

February 08, 2018

Ander Herrera conscience 'clear' after Spain match-fixing case reopened

Manchester United midfielder Ander Herrera has said his conscience remains clear after match-fixing allegations were reopened in Spain.

Real Zaragoza's 2-1 win against Levante on May 21, 2011 has been investigated by Spain's anti-corruption prosecutors' office over payments related to alleged match fixing.

Herrera, who played for Zaragoza at the time, may face trial after the case was reopened by a judge in Valencia.

The timescale remains unclear and the 28-year-old maintains his innocence, with his representative reissuing a statement first released in December 2014.

It said: "I have never had and will never have anything to do with manipulating match results.

"If I am ever called to testify in any judicial hearing, I'll be happy to attend, as my conscience is totally clear.

"I love football and I believe in fair play, both on and off the pitch."

August 17, 2017

How gambling has replaced beer on Premier League shirts this season

The season began with Emirates Airlines against Thai duty free giant King Power. Saturday’s games included the clash of the Malta-based bookmakers, ManBetX against Ope Sports, and another all-gambling clash when Kenya’s SportPesa take on England’s very own Bet365.

Premier League shirt sponsorship has changed beyond recognition since the days when Queens Park Rangers promoted Classic FM and Blackburn Rovers McEwan’s Lager. Just as the league itself has modernised, globalised, a magnet to foreign interest and foreign money, the shirt sponsorship market has followed.

This season will see just four UK-based brands on Premier League shirts, the lowest number in history. And, not unconnected to that, it will see nine bookmakers as shirt sponsors, one down from last season’s record of 10.

Looking at the changes in shirt sponsorship over time shows how clearly the market has changed. When the Premier League started, in 1992-93, the biggest sectors for shirt sponsorship were consumer electronics, with six deals, and beer, with four, according for research for The Independent by Ken Berard. Electronics and beer remained a steady presence through the 1990s before dwindling in the 2000s. Last season there was just one beer sponsor, Chang Beer on Everton’s shirts. They have now been replaced too, and this year, for the first time in Premier League history, there will be none.

The story of the second half of the Premier League era has been the story of gambling replacing alcohol as the sector that dominates its shirts. When BetFair first appeared on Fulham’s shirts in 2002-03 it felt quirky but now it is utterly commonplace.

Alcohol was synonymous with the first decade of the Premier League, which had Carling as its title sponsor from 1993 to 2001. But while beer partnerships are still part of the fabric of English football, those brands do not take quite the same direct approach as they used to. “The market reflects a changing dynamic among alcohol brands,” explained Tim Crow, CEO of leading sports marketing firm Synergy, “as beer brands have moved away from shirt sponsorship.”

The Portman Group is made of Britain’s leading alcohol producers and three years ago they brought out a new sponsorship code advising brands to be responsible in their sponsorship of sports, in part because they do not want to be seen to be marketing to children. Of course all Premier League teams have their own alcohol partners, but those brands have now stepped back from shirt sponsorship itself.

Into that space, gambling firms have moved. It is easy enough to see why it is an attractive move for them. With global viewing figures higher than ever, a shirt sponsorship is a fairly cheap way to reach millions of people all over the world. “The Premier League is a global advertising platform because of its reach,” Crow explains. “As a global advertising campaign for a brand, shirt sponsorship can be a cost-effective media buy.”

The big six clubs are so famous now that their shirt sponsorship deals are appropriately expensive. Chevrolet pay an estimated £53million to sponsor Manchester United’s shirts, Yokohama Tyres pay £40m each year to Chelsea. But while the top clubs charge a premium, for the smaller 14 it is a buyers’ market. Their shirts will cost in the mid-single figures of millions for each year. Not a big price to pay to be seen all over the world.

Online gambling is becoming bigger and bigger business, as anyone who watches football on television knows. In 2014 football revenues exceeded those for horse racing for online bookmakers in the UK and the gap has continued to grow since.

While only Bet365, who sponsor Stoke City and BetWay, who sponsor West Ham United, target the UK betting market, there has been a recent rise in investment from foreign bookmakers. They are far less interested in the UK markets, and more in the global audience the Premier League provides. That is why Sport Pesa, ManBetX, Fun88, LeTou, M88, Dafabet and Ope Sports – brands not especially well-known in the UK – are now seen on our televisions every weekend, during the segments of football that break up the adverts for British bookmakers.

While there is some criticism from the marketing industry that shirt sponsorship is a very “blunt instrument” ill-suited to reaching a targeted audience, there is little doubt that the sponsors themselves are happy with their investment. A source close to one such deal said that the sponsor found it to be “incredibly effective”, not just through the shirts on the players themselves, but the LED exposure around the pitch and even fans wearing the shirt all over the world.

But there is also a concern that, not for the first time, English football has sold out to the highest bidder. There are times when a Premier League match, whether live or on television, can look like an advertising channel for the gambling industry.

In June this year the Football Association ended its sponsorship deal with Ladbrokes, deciding that it was not appropriate for a governing body to have a gambling partner, in the light of the Joey Barton ban. In doing so the FA gave up an estimated £12m. That moment could yet mark a change in English football’s relationship with gambling money. Or, as the tide of cash comes in, and the clubs keep saying yes, it may not.

July 07, 2017

This startup is building AI to bet on soccer games

Listen to Andreas Koukorinis, founder of UK sports betting company Stratagem, and you’d be forgiven for thinking that football games are some of the most predictable events on Earth. “They’re short duration, repeatable, with fixed rules, so if you observe 100,000 games, there are patterns there you can take out.”

The mission of Koukorinis’ company is simple: find these patterns and make money off them. Stratagem does this either by selling the data it collects to professional gamblers and bookmakers, or by keeping it and making its own wagers.To fund these wagers, the firm is raising money for a £25 million ($32 million) sports betting fund that it’s positioning as an investment alternative to traditional hedge funds. In other words, Stratagem hopes rich people will give Stratagem their money. The company will gamble with it using its proprietary data, and, if all goes to plan, everyone ends up just that little bit richer.

It’s a familiar story, but Stratagem is adding a little something extra to sweeten the pot: artificial intelligence.

At the moment, the company uses teams of human analysts spread out around the globe to report back on the various sporting leagues it bets on. This information is combined with detailed data about the odds available from various bookmakers to give Stratagem an edge over the average punter. But, in the future, it wants computers to do the analysis for it.It already uses machine learning to analyze some of its data (working out the best time to place a bet, for example), but it’s also developing AI tools that can analyze sporting events in real time, drawing out data that will help predict which team will win.

Stratagem is using deep neural networks to achieve this task — the same technology that’s enchanted Silicon Valley’s biggest firms. It’s a good fit, since this is a tool that’s well-suited for analyzing vast pots of data. As Koukorinis points out, when analyzing sports, there’s a hell of a lot data to learn from. The company’s software is currently absorbing thousands of hours of sporting fixtures to teach it patterns of failure and success, and the end goal is to create an AI that can watch a range of a half-dozen different sporting events simultaneously on live TV, extracting insights as it does.

At the moment, though, Stratagem is starting small. It’s focusing on just a few sports (football, basketball, and tennis) and a few metrics (like goal chances in football). At the company’s London offices, home to around 30 employees including ex-bankers and programmers, we’re shown the fledgling neural nets for football games in action. On-screen, the output is similar to what you might see from the live feed of a self-driving car. But instead of the computer highlighting stop signs and pedestrians as it scans the road ahead, it’s drawing a box around Zlatan Ibrahimović as he charges at the goal, dragging defenders in his wake.

Stratagem’s AI makes its calculations watching a standard, broadcast feed of the match. (Pro: it’s readily accessible. Con: it has to learn not to analyze the replays.) It tracks the ball and the players, identifying which team they’re on based on the color of their kits. The lines of the pitch are also highlighted, and all this data is transformed into a 2D map of the whole game. From this viewpoint, the software studies matches like an armchair general: it identifies what it thinks are goal-scoring chances, or the moments where the configuration of players looks right for someone to take a shot and score.

“Football is such a low-scoring game that you need to focus on these sorts of metrics to make predictions,” says Koukorinis. “If there’s a short on target from 30 yards with 11 people in front of the striker and that ends in a goal, yes, it looks spectacular on TV, but it’s not exciting for us. Because if you repeat it 100 times the outcomes won’t be the same. But if you have Lionel Messi running down the pitch and he’s one-on-one with the goalie, the conversion rate on that is 80 percent. We look at what created that situation. We try to take the randomness out, and look at how good the teams are at what they’re trying to do, which is generate goal-scoring opportunities.”

Whether or not counting goal-scoring opportunities is the best way to rank teams is difficult to say. Stratagem says it’s a metric that’s popular with professional gamblers, but they — and the company — weigh it with a lot of other factors before deciding how to bet. Stratagem also notes that the opportunities identified by its AI don’t consistently line up with those spotted by humans. Right now, the computer gets it correct about 50 percent of the time. Despite this, the company say its current betting models (which it develops for football, but also basketball and tennis) are right more than enough times for it to make a steady return, though they won’t share precise figures.

At the moment, Stratagem generates most of its data about goal-scoring opportunities and other metrics the old-fashioned way: using a team of 65 human analysts who write detailed match reports. The company’s AI would automate some of this process and speed it up significantly. (Each match report takes about three hours to write.) Some forms of data-gathering would still rely on humans, however.

A key task for the company’s agents is finding out a team’s starting lineup before it’s formally announced. (This is a major driver of pre-game betting odds, says Koukorinis, and knowing in advance helps you beat the market.) Acquiring this sort of information isn’t easy. It means finding sources at a club, building up a relationship, and knowing the right people to call on match day. Chatbots just aren’t up to the job yet.

Machine vision, though, is really just one element of Stratagem’s AI business plan. It already applies machine learning to more mundane facets of betting — like working out the best time to place a bet in any particular market. In this regard, what the company is doing is no different from many other hedge funds, which for decades have been using machine learning to come up with new ways to trade. Most funds blend human analysis with computer expertise, but at least one is run completely by decisions generated by artificial intelligence.

However, simply adding more computers to the mix isn’t always a recipe for success. There’s data showing that if you want to make the most out of your money, it’s better to just invest in the top-performing stocks of the S&P 500, rather than sign up for an AI hedge fund. That’s not the best sign that Stratagem’s sports-betting fund will offer good returns, especially when such funds are already controversial.

In 2012, a sports-betting fund set up by UK firm Centaur Holdings, collapsed just two years after it launched. It lost $2.5 million after promising investors returns of 15 to 20 percent. To critics, operations like this are just borrowing the trappings of traditional funds to make gambling look more like investing.

David Stevenson, director of finance research company AltFi, commented there’s nothing essentially wrong with these funds, but they need to be thought of as their own category. “I don’t particularly doubt it’s great fun [to invest in one] if you like sports and a bit of betting,” said Stevenson. “But don’t qualify it with the term ‘investment,’ because investment, by its nature, has to be something you can predict over the long run.”

Stevenson also notes that AI hedge funds that are successful — those that “torture the math within an inch of its life” to eek out small but predictable profits — tend not to seek outside investment at all. They prefer keeping the money to themselves. “I treat most things that combine the acronym ‘AI’ and the word ‘investing’ with an enormous dessert spoon of salt,” he said.

Whether or not Stratagem’s AI can deliver insights that make sporting events as predictable as the tides remains to be seen, but the company’s investment in artificial intelligence does have other uses. For starters, it can attract investors and customers looking for an edge in the world of gambling. It can also automate work that’s currently done by the company’s human employees and make it cheaper. As with other businesses that are using AI, it’s these smaller gains that might prove to be most reliable. After all, small, reliable gains make for a good investment.

May 06, 2017

Chinese fixing syndicate and a real new threat to football as UEFA send report to Athlone Town

Fears are growing that Chinese criminals have taken match-fixing to new levels by buying stakes in European clubs and then organizing corruption of these teams’ fixtures.

A stake in Athlone Town, a club under investigation over an allegedly fixed match in the League of Ireland last weekend, is believed to have been sold to a party ultimately funded by a Beijing-based fixing syndicate.

The same group, control by an individual whose name is known to this newspaper, is understood to have taken interests in lower-league clubs in Portugal, Latvia and Romania where fixing has also been suspected.

Athlone are under investigation by the Irish police, the Irish FA and European football’s governing body UEFA over their 3-1 defeat to Longford Town last weekend.

A confidential UEFA report sent to Athlone on Friday says: ‘There is clear and overwhelming betting evidence that the course or result of this match was unduly influenced with a view to gaining corrupt betting profits.’

Sources say gamblers with inside knowledge profited by around £500,000 from bets placed in the unregulated Asian markets on at least two goals being scored in the first half (Longford were winning 2-0 at half-time), and on four of more goals being scored in the game. Longford went 3-1 ahead in the 87th minute.

Sources say the stake in the Irish club bought by the Chinese firm was lower in value (around £425,000) than estimated betting profits from that one game alone. Athlone have received recent investment but officials have declined to say how much or where from. It is not known if the cash was paid directly from China or via intermediary organisations.

Athlone did not respond to calls or emails seeking comment from the MoS but a club statement said they were ‘absolutely shocked’ by fixing allegations.


Chinese firms have bought interests around 20 clubs across Europe in recent years, almost all of them with no hint of controversy, let alone scandal. But governing bodies will now be on red alert over deals, not least for relatively large sums in the lower leagues. ‘If an investment offer for a “lesser” team seems too good to be true, it probably is,’ says one investigator.

Two other Athlone matches this season caused alarm among market watchers, although it is not known if UEFA are aware of this. One was against UC Dublin on 8 April, which Athlone lost 4-1. Sources from both the ‘integrity’ side of the football industry and in the betting underworld say huge sums were won in that match by bets place on at least five goals being scored in the fixture. UC Dublin’s fourth goal - the fifth in the game - was scored in the 89th minute.

The Irish police will begin an official investigation on Monday.

Athlone have seen a spate of comings and goings among the playing and coaching staff since the mystery investment in the club.

Among the recent arrivals was Latvian goalkeeper Igor Labuts, who has played for at least two other teams where money is believed to have been injected by the Beijing firm - and have been investigated for fixing. He has admitted to being approached in the past by fixers and thwarted their advances, and says he has been shocked by fixing allegations against his clubs.

‘I know that I am clean but it’s unpleasant and my reputation has been damaged,’ he said.

A UEFA spokesman said: ‘UEFA is completely committed to eradicating match-fixing, a disease that attacks football’s very core.’

Sources say UEFA have investigated around 200 matches per season over the last three years in leagues across the 55 nations in their region over suspicious betting patterns and fixing concerns.

Over the past seven years, UEFA has been involved in the successful prosecution of 14 match-fixing cases across the Continent where the guilty parties were banned for between a year and life.

While the ratio of allegations to prosecutions is hugely disproportionate, it is notoriously difficult to prove fixing beyond any doubt. Typically a successful case will involve tracing a money trail on bets and then linking that unequivocally to corrupt players or officials.

April 27, 2017

Joey Barton banned for 18 months by FA and says it effectively ends his career

The tumultuous career of Joey Barton looks finally to have come to an end after the controversial footballer was banned from the game for 18 months on betting charges.

Barton, who is registered as a player with Burnley in the Premier League, accepted Football Association charges that accused him of having placed 1,260 bets on football matches between 2006 and 2013. This figure included at least five matches in which he was a player. Professional footballers are banned from making any bets on their own sport.

Despite having admitted to the offences Barton, 34, plans to appeal against the length of his suspension and claims that there was nothing “untoward or suspicious” about his behaviour.

In a lengthy statement posted on his website Barton said: “The decision effectively forces me into an early retirement from playing football. To be clear from the outset here this is not match fixing and at no point in any of this is my integrity in question.

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“Having consulted with my friends and lawyers, I have decided I will be appealing against the length of the ban. I hope that I shall be afforded a fair hearing by an independent appeal panel. If I am, we are confident that the sanction will be reduced to a fair one that both reflects the offences as well as the mitigating factors and the fact that there was nothing untoward or suspicious about the bets I made.”

Barton returned to the Premier League only in January after five years’ absence. His career has taken in spells at six clubs including Manchester City and Glasgow Rangers and he also earned a solitary cap for England during the reign of Steve McClaren. But the Merseyside-born midfielder will be remembered as much for his misdemeanours as for his performances. In December 2004 he was fined six weeks’ wages for stubbing a lit cigar in the eye of a young team-mate during Manchester City’s Christmas party. In May 2007 he was suspended by the same club after a training-ground altercation which later led to assault charges for which he received a four-month suspended jail sentence. Later that year he was arrested in Liverpool city centre after a late-night incident and was charged with common assault and affray, and in May 2008 was jailed for six months. In May 2012 Barton was banned for 12 matches for violent conduct when playing for Queens Park Rangers.

“Throughout my career I am someone who has made mistakes and owned up to those mistakes and tried to learn from them,” Barton said in his statement. “I intend to do that here. I accept that this is one more mess I got into because of my own behaviour. This episode has brought home to me that, just as I had to face up to the need to get help to deal with alcohol abuse, and with anger, so now I need to get help for my issues with gambling, and I will do so.

“As for the scale of my football betting, since 2004, on a Betfair account held in my own name, registered at my home address and verified by my own passport, with full transparency, I have placed over 15,000 bets across a whole range of sports. Just over 1,200 were placed on football and subject to the charges against me. The average bet was just over £150, many were for only a few pounds.

“Raised at the hearing was that between 2004 and 2011 I placed a handful of bets on my own team to lose matches. I accept of course that this is against the rules, for the obvious reason that a player with an additional financial stake in the game might seek to change the course of it for his own personal gain. However I’d like to offer some context.

“First, in every game I have played, I have given everything. I’m confident that anyone who has ever seen me play, or played with or against me, will confirm that to be the case. I am more aware than anyone that I have character issues that I struggle with, and my addictive personality is one of them, but I am a devoted and dedicated professional who has always given my all on the pitch.”

Barton’s ban comes at a time when football has never been more closely intertwined with the gambling industry. Eleven of the 20 current Premier League sides wear the logos of betting companies on their shirts, while the Football League itself is sponsored by a gambling company. The growth in online or ‘remote’ gambling has meant that not just every match but most of the elements within them can now be gambled upon. Recent estimates at the amount of gambling losses accrued in the UK put the total at around £300 per person per year.

Marc Etches, who is the chief executive of GambleAware, the industry-funded body dedicated to the reduction of gambling harm, said of Barton’s statement: “Admitting you have a gambling problem is an essential first step towards fixing it. We welcome Joey’s statement and hope his openness will be seen as an example others feel they can follow. You don’t need to be a professional footballer to find help for what is a recognised mental health condition.”

Thirty ‘most pertinent bets’

At the end of his lengthy statement, Barton listed the 30 “most pertinent bets as determined by the FA”, laid while he was playing for Manchester City, Newcastle United and Queens Park Rangers:

Manchester City v Fulham (28 April 2006) Laid George Samaras not to score first goal £5 (Bet won – £10)*

Manchester City v Fulham (28 April 2006) Backed Joey Barton to score first goal £3 (Bet lost)*

Manchester City v Fulham (28 April 2006) Backed Manchester City to win £600 (Bet lost)*

Newcastle v Tottenham (24 September 2008) Newcastle to win £25 (Bet lost)

Newcastle v Sunderland (1 February 2009) Newcastle to win £5 (Bet lost)

Newcastle v Sunderland (1 February 2009) Newcastle to win 2-1 £2 (Bet lost)

Hull v Newcastle (14 March 2009) Newcastle to win £5 (Bet lost)

Hull v Newcastle (14 March 2009) Newcastle to win (as part of a bet involving other matches) £5 (Bet lost)

Forest v Newcastle (17 October 2009) Newcastle to win £22 (Bet lost)

Newcastle v Derby (28 December 2009) Newcastle to win (as part of a bet involving other matches) £50 (Bet lost)

Stevenage v Newcastle (8 January 2011) Newcastle to win £497.50 (Bet lost)*

Stevenage v Newcastle (8 January 2011) Newcastle to lead at HT and FT £250 (Bet lost)*

QPR v Rochdale (23 August 2011) QPR to win £25 (Bet lost)

QPR v Leeds United (1 March 2014) QPR to win as part of multiple bet £25 (Bet lost)

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QPR v Leeds United (1 March 2014) QPR to win £250 (Bet lost) West Ham v Manchester City (15 April 2006) West Ham to win (Bet won – returns £53.60)

Newcastle v PSV (6 August 2008) Draw at HT and PSV lead at FT £30 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to lead at HT and FT £5.65 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to lead at HT and FT £24.35 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to win £40 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to win 1-0 £10 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to win 2-0 £10 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to win 3-0 £10 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to win £81.67 (Bet lost)

Newcastle v PSV (6 August 2008) PSV to win £158.33 (Bet lost)

Manchester United v Newcastle (17 August 2008) Man Utd to win £300 (Bet lost)

Chelsea v Newcastle (22 November 2008) Chelsea to win £48 (Bet lost)

Newcastle v Chelsea (28 November 2010) Chelsea to win £500 (Bet lost)

Newcastle v Chelsea (28 November 2010) Chelsea to win (as part of multiple bet which includes singles and doubles) £350 (Bet lost on Newcastle but other part of bet paid as a win – returns £435)

Newcastle Reserves v Arsenal Reserves (9 March 2011) Arsenal to win £100 (Bet lost)

* Denotes matches in which Barton played.

January 18, 2017

Why football bets are far more profitable to bookmakers than gambling machines

When the government completes its review of the gambling sector in the coming weeks, a clampdown on fixed odds betting terminals (FOBTs) looks to be on the cards. Dubbed the “crack cocaine of gambling” for allowing punters to bet stakes of up to £100 in games like roulette and poker, even former UK culture secretary Tessa Jowell has joined the chorus demanding curbs – despite overseeing their expansion in the 2000s.

With proposals to reduce maximum stakes to £2 and restrict the number of terminals, the industry is on tenterhooks. One of its defences is that FOBTs have a gross margin of between 2% and 3%, meaning between 97% and 98% of stakes end up being returned to punters in winnings. Which sounds reasonable until you reflect that the high maximum stakes and the speed at which people can bet means they can still run up large debts in a short space of time.

Nonetheless, FOBTs are serving as something of a lightning rod for other types of gambling that are also unfair to punters but poorly understood. I’m referring to bets where people bet not just on the outcome but on other aspects such as the scoreline, who scores first and combinations of outcomes. Supposing it were an Arsenal vs Burnley game, the bookmaker might be offering say 50-1 on Arsenal’s Alexis Sánchez to score first, any Burnley player to score second and Arsenal to win 4-1.

All these betting offers have exploded in recent years. You’ll see them all over the windows of high street bookmakers. It may not be quite as easy as with FOBTs to place lots of bets quickly, but online betting certainly makes it quick and there’s no maximum stake. There’s also no defence of a low gross margin. Do the maths and you find it can be as much as ten times higher.

How it works

Suppose in an upcoming international football match between England and Germany, a bookmaker offered odds of 3-1 on Germany to win. That bookmaker is implying that if the game were played four times, Germany would win once. The probability of Germany winning is 1/(3+1), or 0.25, or 25%. In theory the bookmaker is also implying a 0.75 (or 75%) chance of Germany either drawing or losing, since the probabilities of the various possible outcomes has to add up to 1.

I say “in theory” because the above imagines a situation where a benevolent bookmaker told you what they really thought was probable. In reality, bookmakers build in a profit margin by quoting odds that imply a sum of probabilities greater than 1. In other words, they say every outcome will happen slightly more than is possible – hence offering lower potential wins than they “should”. This allows them to make a risk-free profit from their customers’ wagers that is the same no matter which event actually happens. The higher the sum of probabilities, the higher a bookmaker’s profit margin.

For example one bookmaker offered odds on the Germany vs Argentina 2014 World Cup final that gave Germany a 0.44 probability of winning in 90 minutes, Argentina an 0.29 probability of winning and a 0.31 probability of a draw. These add up to 1.04, implying a gross profit margin of 0.04/(1+0.04) = 3.8% (see here for an explanation of how this maths works).

When I studied bookmakers’ odds across that tournament, I found the profit margins on different bets varied remarkably. The size of the profit margin was related to the number of possible outcomes in a given bet. Bets on which a team would win a match had the lowest profit margins – 4.5% on average. (Note this means even these plain vanilla bets have a higher profit margin than FOBTs.)

When it comes to betting on the scoreline of a game, Netherlands to win 2-0, say, there are many more possibilities than for the match outcome. The average gross margin on these bets was 21.9%. As for bets on which player would score the first goal, these have even more permutations – there are 20 outfield players, after all, or no one might score. The average margin on these bets was 32.3%. Meanwhile, aggregated bets that combine different outcomes like first scorer and who wins can also have much higher profit margins than bets on a single match’s outcome.

No surprise that when I looked at the bookmakers’ advertising, both on TV and in their shop windows, I found it almost entirely dominated by scoreline, first goalscorer and aggregated bets. These trends have continued; in work I will be publishing soon, I find that Premier League TV gambling advertising in January and February of last year was similarly geared toward bets with high bookmaker profit margins.

When Saturday comes RIP

There are also endless opportunities to get in on this action. Football betting was a low frequency affair when the majority of matches were on Saturday afternoons. Now high-profile matches take place almost every night of the week. To make it easier still, “in play” betting lets punters place bets during a match, with the option to “cash out” for a sure money amount before the result. Combine this with the high profit margins and modern football betting has become a high-risk gamble for the average customer.

There is therefore a strong argument that the UK government should do something about these bets as part of its reforms of betting. Gambling losses are running at record highs – £286 per adult per year in the UK and up by a third between 2010 and 2015. Your chance of beating the bookies really depends on whether you can restrict yourself to bets with a low average profit margin.

Capping the maximum margin is one option for the government – though FOBTs are proof you need to do more than that. The govermnment could also aim to educate and disclose, similar to what is done with alcohol. Or it could restrict or ban this type of advertising or even these types of bets altogether. At any rate, it is time for a debate. “The house always wins” is an old saying in gambling. These days, bookmakers are increasingly taking it to extremes.

September 20, 2016

Barton investigated for betting on a Celtic match with Betfair

Rangers midfielder Joey Barton is reportedly being investigated for alleged betting on a Celtic match with Betfair, that is said to have been placed on his personal account.

The Scottish Football Association does not allow players, coaches, club officials and referees to bet on any football globally.

Barton is already in hot water with his club after picking up a three week ban for a recent training ground bust up.

The row is said to have been with manager Mark Warburton after Rangers, who are sponsored by 32Red, suffered a heavy 5-1 defeat in the Old Firm derby. The bet in question was allegedly placed by Barton on Celtic to lose by at least three goals in their following match to Barcelona; a bet he’d have won if so as the Bhoys went on to be hammered 7-0.

The Gambling Commission are now believed to be investigating the matter, and that both Rangers and Barton have been notified that the probe has been launched.

The Commission will present its case to the SFA. The report will then be presented to compliance officer Tony McGlennan, and it’ll be McGlennan that will decide on the outcome for Barton.

August 01, 2016

South Korea's Ongoing Battle Against Match-Fixing

It was a plan as clever and successful as Harry Kane taking England’s set-pieces. In May 2012, former South Korea international Kim Dong-hyun was broke and desperate. He enlisted the help of Yoon Chan-so, an ex-pitcher for baseball team Seoul LG Twins and also down on his luck. The plot was hatched.

The pair stole an SUV in the swanky southern Seoul area of Gangnam to tail a swankier BMW. The masked former footballer took the car at knife-point with the owner forced into the passenger seat. She managed to escape at traffic lights, hail a taxi and give chase, all the while reporting her location to the police. The boys in blue soon arrived and caught the hapless former athletes who were, by then, on foot.

Kim’s money issues arose when he was banned for life from playing football owing to his role in a massive match-fixing scandal that came to light in 2011. The ex-striker, who is still just 32, had been a main mover, recruiting younger players to do the bidding of Chinese and Korean gangs.

The other high-profile star of those found guilty was Choi Sung-kuk. The photographs of the diminutive winger, once known as the ‘Little Maradona’ who came close to joining Sheffield United, turning up for work the following year as a hospital receptionist were poignant.


As sad as it was, there was much worse. Two killed themselves as the scandal unfolded, dominating the sports media for weeks. One was Jung Jong-kwan, a former Jeonbuk midfield player, who wrote of his shame in what seemed to be a suicide note found by his body in May 2011. Since the scandal broke, Jung had been working closely with league officials who were devastated at his death. Five months later, Lee Soo-cheol, who had been head coach of K-League team Sangju Sangmu, was found dead in another apparent suicide. Lee had been indicted of blackmailing the parents of a player who was involved in match-fixing.

It was a mess. Few could believe what was unfolding. At first fans refused to do so, criticising journalists for reporting what was going on. As time passed, it became apparent that this was something serious. Players that had initially issued denials started to spill the beans. Soon the government threatened to cancel the K-League, the oldest professional league in Asia, if something wasn’t done.

In the end, over 50 players and coaches, past and present, were found guilty of rigging results. Authorities got busy. Players were banned for years or life. Law enforcement agencies were involved too.

The Korea Football Association knew that, as well as tough punishments, there was a need to educate. In the past there had been complacency, ignorance and naivety. In the future, there could be no such excuses. Young players and coaches were sent to an institution near the central city of Daejeon. International observers were impressed with the program and there has been continued efforts to monitor and investigate.

So any new hints of trouble are taken seriously and when it involves the best team in the country, very seriously indeed.

Jeonbuk Motors have been dominant in South Korea in recent years. A first league title came in 2009, and this season should see a third championship in succession. Throw in more appearances in the Asian Champions League than any other team and an upcoming quarter-final in the tournament, Jeonbuk are one of the biggest teams on the world’s biggest continent. They are also currently under investigation for bribing referees.

In 2015, the former CEO of Gyeongnam FC Ahn Jung-buk, a well-known football figure, was found guilty of bribing referees in order to help his team avoid relegation. It didn’t work.

One of those referees found guilty claimed in May that he had also received money (not much — about $800) from a scout who worked for Jeonbuk.

This was to fix matches in 2013, the one season since 2012 when the team did not win the title. The club says that the scout was working on his own initiative and without Jeonbuk’s knowledge.

Head coach Choi Kang-hee has been in charge since 2005. His 12 years in Jeonju were punctuated by an 18-month spell with the national team from 2012 to 2013 (he didn’t want to take the job but the KFA took him drinking and drinking and drinking until he said yes).

So Choi wasn’t in charge at the time of the said crimes but said in June he will take responsibility if guilt is established. That would probably mean resignation but the club’s general manager Lee Chul-geun said that he is the one who should go instead of Choi. Regardless, punishment is likely.

Gyeongnam, now in the second tier, were given a ten-point deduction. The same sanction would see Jeonbuk move to second, just two points off the pace and still favourites to win the title.

For fans, this kind of thing is troubling. Since the original football scandal, there have been issues with other codes too –baseball, basketball and volleyball.

This does not necessarily mean that Korea’s sports scene is any dodgier than others. After 2011, the country is more aggressive and pro-active at investigating sport corruption than than most — in Asia at least. The first step to dealing with a problem is to acknowledge that there is one in the first place. Many do not.

That may be a small consolation for Jeonbuk fans but short-term pain for them may help to provide long-term gain for Korean football, and sport, in general.



April 28, 2016

Bookies Vow Never Again as 5,000-1 Leicester Closes on Title

William Hill Plc and other bookmakers gave better chances to finding Elvis Presley alive (2,000-1) or discovering the Loch Ness monster (500-1) than to Leicester City F.C. winning this season’s English Premier League soccer title. It won’t make that mistake again.

On Sunday, the Foxes of Leicester City could capture their first Premier League title in their 132-year history - with early bets at 5,000-1 odds.

If the team’s core of unknown and journeyman footballers defeat 20-time champion Manchester United, William Hill would lose 2 million pounds ($2.9 million), according to company spokesman Rupert Adams. The bookmaker took 58 pounds in bets on Thai-owned Leicester City at odds of 5,000-1, and would have to pay out 750,000 pounds to gamblers who bet later in the season when the odds dropped to 1,500-1.

“We are going to lose 2 million quid when Leicester win it,” Adams said in a phone interview. “As it stands, the biggest price for anyone next year is 1,000-1.”

William Hill represents about 20 percent of the U.K. betting market, meaning a Foxes victory will cost bookmakers across the country about 10 million pounds, Adams said. And even celebrities could be getting a payout. Actor Tom Hanks this week said he bet 100 pounds on the Foxes, and now stands to win 500,000 pounds if Leicester City wins.

But the Leicester City Miracle isn’t all bad news for bookies. Until Christmas, the Foxes upset the odds week after week by beating teams they were supposed to beat - and ruining several so-called accumulator, or parlay, bets in which gamblers select a slate of results over a weekend of games.

The market for preseason betting will also grow by as much as five times next season, said Alex Donohue, a spokesman for Ladbrokes Plc, which with William Hill operates half of the U.K.’s licensed betting shops. His company faces a similar 3 million-pound payout to bettors. Each company took about 1 million pounds worth of bets on the Premier League Title winners.

“Next year it will be colossal,” Donohue said. “Imagine if you support Bournemouth or Norwich or Crystal Palace, you’ll think if Leicester can do it why can’t we. I’m sure there will be incredible volume from next season.”

In Ladbrokes’ 130-year existence, the company has never paid out bets on odds of 5,000-1. The company accepted 47 bets at 5,000-1, and 23 of them are still live, with others deciding to cash out.

For William Hill, the bookmaker’s previous biggest payout was 125,000 pounds in 2013 - to a man who bet 13 years earlier that his grandson would play for the Wales national soccer team. That player, Harry Wilson, was just 16 when he went on as a substitute in a game against Belgium.

“This is a genuine black-swan event,” Donohue said. “If you simulated the Premier League 5,000 times, Leicester should win it once. We’re not going to be around for another 5,000 Premier Leagues to see if that’s the case, but we stand by the fact that our odds-compilation process was correct and robust.”

The club is owned by Vichai Srivaddhanaprabha, the Thai founder of the King Power duty free company.