News Corp’s Troubled Venture into the Betting Industry

News Corp’s into online betting has been a rollercoaster ride of triumphs and hurdles. Spearheaded by the determined Lachlan Murdoch, the media giant made a bold entrance into the market with its platform, Betr. However, recent reports have revealed significant financial setbacks, leaving many questioning the resilience of Lachlan’s betting empire.

The introduction of Fox Bet marked a pivotal moment in News Corp’s venture into the betting industry. Lachlan struck a deal with The Stars Group (TSG) to establish Fox Bet as a joint venture, leveraging the influence of Fox Sports coverage to create a robust sports betting platform. Lachlan’s personal investment in the project underscored his steadfast belief in its potential. Nevertheless, critics wasted no time pointing out some glaring flaws in Fox Bet’s technology that could potentially impede its growth prospects.

News Corp’s betting aspirations have been plagued by financial woes, with an estimated pre-tax loss of approximately $70 million in Australian dollars. To compound matters, News Corp reported a $US33 million equity loss from affiliates in the December half-year, followed by an additional $US10 million loss in the March quarter. These staggering figures vividly illustrate the formidable challenges faced by the company in the fiercely competitive betting market.

While Fox Bet struggled to gain traction, its formidable competitor, FanDuel, swooped in and claimed a dominant share of the US online betting market. FanDuel’s meteoric rise prompted Flutter, the parent company of FanDuel, to acquire The Stars Group, effectively gaining control of Fox Bet. Adding fuel to the fire, Flutter now possesses a valid 10-year option to purchase 18.6% of FanDuel, intensifying the rivalry between the two platforms.

With only limited availability in four states, Fox Bet has failed to make a significant impact, capturing less than 1% of the US market. This uncertain future raises doubts about whether Fox Bet can weather the storm or face imminent cancellation. Lachlan Murdoch now finds himself at a crossroads, grappling with tough decisions about the future of News Corp’s betting empire.

To compound News Corp’s troubles, the Judicial Arbitration and Mediation Services dealt another blow by rejecting Fox’s claim, suggesting that Flutter may have favored FanDuel over Fox Bet. This decision further complicates the already strained dynamics between the two platforms, potentially influencing their future relationship.

Amidst this tumultuous landscape, a sliding option deal emerged, valuing FanDuel at a staggering $US22 billion. This valuation serves as a stark reminder of the immense profitability that a successful betting platform can bring. However, the burning question remains: can Fox Bet seize this opportunity to reverse its fortunes?

Spanish Betting Sites Agree to Voluntary New Advertising Code

Gambling operators in Spain have agreed to a new voluntary code of conduct on advertising in a bid to avoid tougher, mandatory rules which could be imposed by the government. Taking effect from January 2020, the regulator has approved the new rules but it’s too early to tell whether the tough coalition government will think they’ve gone far enough.

The advertising legislation was created by online betting trade association in Spain, JDigital and has been given the green light for launch on 15 January 2020 by regulator, Dirección General de Ordenación del Juego (DGOJ).

Adopting a responsible approach

The new code of conduct largely mimics the legislation in other country which calls upon betting firms to take a responsible approach when considering their advertising campaigns. This includes not showing images of anyone who appears to be under 25, refraining from celebrity endorsements with a large youth fanbase and not using any professional athletes to promote gambling. The message of responsible gambling must also be prominent in any type of advertisement.

Other limitations include a restriction on the number of bonus offers which are made but they don’t go as far as restrictions in place in other countries. For example, in the UK there is a “whistle to whistle” block on advertising which prevents any promotional ads being shown during competitive events.

Some of the members of the Jdigital online betting group include Bet365, The Stars Group and GVC Holdings together with local operators such as R Franco and Luckia. The operators will be hoping that the new code will pacify a government which had previously threatened a tough clampdown on all gambling ads in a move backed by the country’s ombudsman.

New coalition government

Elections last week couldn’t produce an outright majority in government so a coalition has been struck up between the PSOE ruling party and UP, the party that campaigns against austerity. The UP has been particularly vocal in its opposition of gambling and given the chance would restrict operators in any way possible.

However, UP have had their own recent scandals. During their election campaign they showed an individual who claimed his life had been ruined by bookmakers and betting, and was now destitute. Super-sleuths soon tracked down the man online after he uploaded a video from his recent skiing holiday, throwing doubt on the “testimony” that he had provided about the damage done by gambling.

Flutter Entertainment To Merge With Stars Group

In a major development this morning it was announced that Flutter Entertainment which owns Paddy Power and Betfair are to merge with online poker giant The Stars Group.

It will become once the deal is finalised the worlds largest gambling entity with combined revenues of £3.8 billion based on 2018 figures.

Flutter Entertainment was only created in 2016 with the merger of Paddy Power and Betfair and the new merger will see Flutter hold a 54.6% share in the combined business with The Stars Group holding 45.4%.

It is understood shareholders will approve the deal in the second quarter of 2020 and completion will be done by the end of 2020.

Observers say that with the merger the new company will be a huge player in the US market with both betting and poker being the new businesses major brands.

Peter Jackson the Chief Executive of Flutter said of the deal, “The combination represents a great opportunity to deliver a step-change in our presence in international markets and ensure we are ideally positioned to take advantage of the exciting opportunity in the US through a media relationship with FOX Sports as well as our development of US sports betting through Flutter’s FanDuel and TSG’s FOX Bet brands.2 He went on to say, “We are committed to these two high-quality brands to drive the growth of the combined group in the US.”

Stars Group Chief Executive Rafi Ashkenazi said: “This exciting combination will allow us to enhance and accelerate our existing strategy. The combination with Flutter will further enhance our company’s core strengths, and position us strongly for the future in this rapidly evolving industry.”

It is understood that oce the business is full combined Rafi Ashkenazi will assume the role of Chief Operating Officer.

It has also been confirmed that the newly combined company will be incorporated, headquartered and domiciled in Dublin, Ireland, what will become of The Stars Group Headquarters in Isle Of Man has not yet been announced.

Amaya investors approve ‘The Stars Group’ name change

Following this month’s Annual General Meeting, Amaya Inc shareholders have approved the corporate name change of the company to ‘The Stars Group’.

The name change proposition was put forward by Amaya governance last May following the firm’s Q1 2017 trading update. Following a shareholder vote, Amaya governance details that The Stars Group name change has gained outright stakeholder backing.

The The company will now move to implement a full corporate rebrand, with its new name and logo. Amaya leadership expects to unveil its new corporate identity by August of this year coinciding with the relocation to a new head office in Toronto Canada.

Further to the name change approval, company shareholders also voted to approve continuance under the Business Corporations Act (Ontario), with Amaya to become an Ontario corporation.

The online gambling group, detailed that it had proposed a name change to investors in order to better represent its corporate assets and future vision within the global gambling sector.

Following a busy Q2 2017 period in which Amaya has undertaken an executive team overhaul led by Chief Executive Rafi Ashkenazi. The company has confirmed the leadership appointments of Brian Kyle as new Financial Officer and the appointment of Dr Jerry Bowskill as new Chief Technology Officer.