Wild West: gambling advertising at Premier League grounds

How big a business? Sports Betting generated 490 billion US dollars in revenue during 2019, and this is forecast to rise to 770 billion dollars by 2025. However, it is generally held that this amount is eclipsed by the amount of money wagered on the illegal market.

Due to its unregulated nature, estimating the amount of illegal sports bets wagered each year is tricky. However a United Nations Office on Drugs and Crime (UNODC) Report recently estimated that 1.7 trillion dollars is wagered on illegal sports betting markets each year.

In other words, the value of the illegal sports betting market is over three times that of the regulated market. As the UNODC Report notes, organised crime’s involvement in illegal betting is equivalent in value to its involvement in drug, human, or arms trafficking.

Of course, the FAPL wants nothing to do with the illegal betting market, or its connections to criminality. But as we approach the third year of the Covid-19 pandemic, clubs are increasingly desperate for revenue. As such, many could be forgiven for being hypnotised by dollar signs.

Rule J.5 of the FAPL Handbook requires its clubs to notify the league about betting partnerships, but the League doesn’t regulate such partnerships. It also doesn’t regulate which betting companies can advertise at its grounds. This is a concern, as the dividing lines between legal and illegal betting are becoming increasingly blurred.

Jingle Balls

Twenty six sports betting websites appeared at the 20 FAPL stadiums over the Christmas period. Nine of these 23 betting companies advertised at more than one FAPL game, resulting in 63 separate sports betting company adverts on LED perimeter boards during the 20 game period. 

As most LED boards feature a rolling display involving under 15 companies, at some games this involved an almost constant display of gambling advertising during the 90 minutes of on-field play. Some games featured doubly-stacked LED boards equivalent to the height of a player on the TV screen.

At Aston Villa versus Chelsea on Boxing Day, five gambling companies advertised on perimeter LED boards in a near constant parade. In addition, OB Sports received extra coverage as Villa’s Sleeve Sponsor and Parimatch received match day branding due to its partnership with the club.

The level of betting company advertising during FAPL games makes a mockery of a ‘whistle to whistle’ TV ban voluntarily agreed by betting companies in 2019, and hailed as a success by the Betting and Gaming Council. It also calls in to question whether proposed UK Government crackdowns on betting sponsorship in football will be effective, unless they include LED perimeter boards.

Blurred lines

As well as appearing in English, OB Sport’s perimeter advertising at Villa Park also advertised OB.com in Mandarin. The advertised link redirects to www.obao76.com, which is entirely in Mandarin. Online gambling is illegal in China, however it is possible that the site may targeting Mandarin speakers in other countries.

According to a Mandarin disclaimer at the bottom of its homepage, OB.com – or obao76.com – is licensed by the Malta Gaming Authority (MGA), the British Virgin Islands Financial Services Commission, and the Philippine Amusement and Gaming Corporation (PAGCOR). According to the disclaimer, the OB.com brand is owned by Opel Entertainment. 

A search through the MGA and PAGCOR internet sites doesn’t reveal any licences granted to OB.com or Opel Entertainment. None of the OB.com domains are listed on the MGA’s list of licensees. This raises questions as to whether the site is licensed at all.

Information about Opel Entertainment is hard to come by. However a popular Chinese singer, Jeff Chang, was recently forced to defend himself after it was reported that he had agreed a contract to promote a sports betting company. In a 30 December post on Chinese social media platform Weibo, Chang clarified that he had terminated the contract in March 2021, which was limited to local use in The Philippines.

The sports betting company concerned with Chang’s faux pas? Opel Entertainment. The company also owns Oub121.com, again in Mandarin, which has exactly the same site layout as obao76.com and proudly displays its sponsorship deal with Aston Villa at the bottom of the page. 

Accessing this website outside of Asia isn’t easy. Once registered using a Chinese mobile phone number, Oub121.com allows users to create a virtual wallet, which can be recharged using crypto currencies, many of which[1] also advertised at FAPL grounds over the Christmas period. Once this is done, a betting window appears which allows users to both watch, and bet on, live sporting events. 

As perviously mentioned, online gambling is illegal in China. It would therefore appear that in this particular case, FAPL perimeter LED boards have been used to advertise an application that allows Chinese residents to illegally place online wagers on sporting events.

Opel Entertainment isn’t the only company advertising sports betting to Asian audiences. W88.com is Crystal Palace’s betting partner, and also appeared on the LED perimeter boards at Crystal Palace vs. Norwich and Leicester City vs. Liverpool on 28 December. 12bet also appeared on the LED perimeter boards during Palace’s game against Watford on 28 December, advertising in both English and Mandarin. 

At Wolves’ foggy 19 December game against Chelsea, MX128.vip was advertised in Mandarin in doubly-stacked LED boards, with static advertising boards promoting gambling companies appearing above this. The MX128.vip site appears to be inaccessible from the UK, where it redirects to ManBetx.uk. 

The reason for advertising the .vip domain in Mandarin is unclear. However in September 2020, the British Gambling Commission warned that it would consider banning ‘VIP customer’ schemes seeking to attract high value customers, as operators were failing to protect them from overspending. 

ManBetx is owned by Vivaro, which operates a number of domains including Lovebet, which advertised at the Leicester City vs. Liverpool game on 28 December. Could ManBetx.uk be seeking VIP Asian customers through advertising at FAPL grounds? The company failed to respond to questions.

The licence roulette wheel

So how are companies such as Opel Entertainment allowed to advertise their sports betting OB.com brand in Great Britain if they aren’t licensed there? For nine of the 23 betting brands advertised over the Christmas period, the answer lies with a company based on the Isle of Man.

OB.com’s UK-facing site, www.oubao.co.uk, mentioned that it is ‘powered by’ TGP Europe, which is regulated by Great Britain’s Gambling Commission. The same is true for Fun88.co.uk; SBOtop.co.uk; SportsBetio.co.uk;  Stake.uk.com; 12Bet.uk; HTHBet.co.uk; LeyuBet.co.uk; and i8Bet.co.uk.

TGP stands for The Gaming Platform (TGP), its internet site reveals. TGP Europe is not a gambling company, but a technology company that builds websites for clients. Its client page doesn’t mention its involvement with HTHBet, LeyuBet, or i8Bet, however its Gambling Commission licence page does.

This lists 31 domains, 14 of which are afforded ‘White Label’ status. This includes the nine betting operators powered by TGP Europe that advertised at Premier League grounds over the Christmas period. ‘White Label’ status allows a company licensed by the Gambling Commission to contract provisions of its licensed activities to third parties.

Under Article 1.1.2 of the Gambling Commission’s Licensing Conditions and Code of Practice, licensees are responsible for ensuring that third parties are ‘bound by the same licence conditions and subject to the same codes of practice as the licensee’. TGP Europe may have done this for the UK-facing domains listed on the Gambling Commission site, however not all sites connected to the nine TGP Europe brands are UK facing.

As previously mentioned there are questions about whether OB Sports’ Mandarin site, which featured on FAPL LED perimeter boards over the Christmas period, is licensed at all. At Everton’s game against Brighton on 2 January, i8Bet advertised in English, Thai, and Mandarin. Its UK site has yet to launch, but it was able to promote the Thai version of its site, which mentions that it is based in Costa Rica.

Online gambling is illegal in Thailand. Yet as the screenshot on the right shows, the Thai language version of its internet site offers odds on FAPL games, including on events such as corners and bookings. A disclaimer on its internet site mentions that it is the customer’s responsibility to ensure that gambling is legal at their location. Of course like OB.com, another brand in the TGP Europe stable, i8Bet may just be advertising to speakers of Mandarin and Thai.

HTHBet.co.uk is another gambling brand powered by TGP Europe. However at Leicester vs. Liverpool on 28 December and at Manchester United vs. Burnley on 30 December, HTH367.com also advertised in Mandarin. The site now redirects to HTHBet.co.uk but at the time of the match, redirected to a Mandarin version of the site that features the same interface as the Mandarin version of OB Sport’s site[Picture HTH2].

The HTH367.com internet site is geoblocked in the UK, however it mentions that HTH is the Global Official Partner of Manchester United; the Official Partner of Leicester City; the Official Regional Partner of AC Milan; the Official Regional Partner of Wolfsburg; and the Official Asian Sponsor of Lille. An ‘About Us’ section of the website mentions that the site is owned by a company called China Experience Technology (华体会). Its corporate website lists its address as RCBC Plaza, Tower 2, Manila, Philippines. The building confirmed that it doesn’t have China Experience Technology, 华体会, or HTH registered as holding offices in any of its buildings.

Like obao76.com, HTH367.com mentions that it is licensed by the MGA, PAGCOR, and the BVI Financial Services Commission. Like obao76.com, a search through the MGA and PAGCOR internet sites doesn’t reveal any licences granted to China Experience Technology or HGH. None of the HTH domains are listed on the MGA’s list of licensees.

Fun88 is another gambling brand powered by TGP Europe. At Tottenham vs. Crystal Palace on Boxing Day it advertised Fun369.com, which redirects to J9.com, the international basketball federation’s (FIBA) new betting partner. As previously reported, there are serious questions about whether this site is licensed at all.

However at Chelsea’s victory over Tottenham in the Carabao EFL Cup semi-final on 12 January, the Mandarin advertised Fun88 domain had changed to Fun279.com. This links to a Mandarin sports betting application listing Fun88’s shirt sponsorship with Newcastle United and an Asian betting partnership with Tottenham. 

In November, Tottenham renewed its partnership with Fun88. We asked the club if it was aware that adverts at its Stadium were used to promote J9.com.

Ghost chasing

TGP Europe’s registered address is a small office above a betting shop on the Isle of Man. Google maps reveals that this is an address for a bookmaker.

From such a small base, can TGP Europe be expected to have effective oversight of all the gambling brands promoted by its partners at FAPL grounds? It doesn’t even appear to have effective oversight of its partners. 

Yabo Sports, a TGP Europe client, boasts Manchester United; Hertha Berlin, AS Monaco, Leicester City and Bayern Munich amongst its partners, which also include the Argentina national team; Italy’s Serie A; and the Copa América. It appears that its site has now been rebranded as Betvision.com, another site ‘powered by’ TGP Europe, after questions were raised about the identity of executives that appeared at sponsorship launches.

There appears to be no mention of Yabo Sports on Manchester United’s internet site or on Serie A’s list of partners. However, Hertha Berlin lists YaYu.com on its partner list, which is geoblocked from UK access. A media statement mentions that YaYu is a ‘leading provider of online sports entertainment services’. however the site can be accessed through Google Translate which shows that it is a gambling site that has connections to OB Sports, which appears to offer sports betting opportunities.

Another new arrival on the scene is Midnight Gaming, whose W88 brand is Crystal Palace’s sleeve sponsor. As mentioned, it appeared on LED perimeter boards at the London club’s 28 December game against Norwich City; and at Leicester City’s game against Liverpool on the same day.

The Gambling Commission lists an address in Poole, Dorset, as the company’s head office. This is also the address of another company licensed by the Gambling Commission to supply remote gambling software, AliQuantam Gaming Limited. The same Poole address is also listed as an office by gambling payment platform Hexopay.

A search on Google Maps reveals that AliQuantam Gaming is the only company registered at this address. AliQuantam’s internet site reveals that it is a gaming platform provider, similar to TGP Europe. However, the UK government’s Companies House lists AliQuantam Gaming as dissolved in 2010.

Companies House lists Midnight Gaming as owned by AliQuantam and a previous company name, Sporting Black Limited. It also shows that Midnight Gaming transferred its address from London to Poole in September 2020. It also confirms that the main company Director is Alan Hilliard Ehrlich.

Analysis of Companies House documents reveals that Ehrlich resides in Israel and in 2013, was Head of Poker Networks at PartyGaming. In 2011, PartyGaming merged with Bwin, and is now operated by Entain. 

A ‘Hilly Ehrlich’ was mentioned as the Business Development Manager of W88.com by Wolverhampton Wanderers, when it announced its partnership with the betting brand in 2018. This interview confirms that ‘Hilly Ehrlich’ was also Head of Poker Networks at PartyGaming.

In addition, AliQuantam Gaming appears to be behind an old website linked to both W88 and BR88. Again, the Poole address of AliQuantam Gaming is listed. BR88 was confirmed as Villa’s sleeve sponsor in 2019. Hilly Ehrlich was also mentioned when the club agreed a separate deal with W88 in June 2019.

AliQuantam’s internet site mentions that it is licensed in Malta. However a search of the MGA’s internet site for either AliQuantam, Midnight Gaming, or BR88 again yields no results. An internet search suggests that W88 may be owned by Marquee Holdings, whose shareholders are listed in the Panama Papers. 

W88 isn’t the only company connected to FAPL advertising mentioned in the Panama Papers. Vivaro, which operates ManBetX and LoveBet, is also listed. Of course, being listed in the Panama Papers only shows that companies hold offshore bank accounts and doesn’t suggest any criminal activity. 

The analysis above is designed to show the difficulty that FAPL clubs have in establishing who is behind the betting brands that advertise on their shirts and at their grounds. And if top FAPL clubs have difficulty, it can be assumed that the problem is likely to be worse further down the football pyramid. So what do the FAPL and the Gambling Commission have to say about the situation?

Not my job

The FAPL only regulates the visual aspects of LED perimeter boards, and advised The Sports Integrity Initiative that it is up to clubs to ensure that they remain within the law. There are no restrictions on use of double LED boards, as utilised for Wolves vs. Chelsea through the home club’s partnership with ADI. The FAPL said it doesn’t permit use of virtual technology to replace advertising featured on LED boards with other brands in non-UK TV markets, although this appears to be contradicted by observers.

LED boards are not sold centrally, but some FAPL clubs use third party agencies[2] to sell aggregated minutes via multi-club packages. This perhaps explains why LED perimeter advertising at some stadiums appears to be very similar. 

‘Online gambling operators are required to hold a Gambling Commission licence to transact with British based consumers’, read a reply from a Gambling Commission spokesperson to a series of questions. ‘If we find an unlicensed operator acting illegally we will take action. A sports body engaging in sponsorship arrangements with an unlicensed remote operator may be liable for the offence of advertising unlawful gambling if the remote gambling activity isn’t blocked to consumers in Great Britain and that this is clear to consumers. 

We’re of the view that the best way for sports bodies to protect themselves against this risk is to ensure that they only promote gambling operators licensed by us. It is for the owner of the advertising space to satisfy themselves that they are not committing the offence of advertising unlawful gambling.’

Most of the betting brands that featured at FAPL stadiums over the Christmas period have a UK-facing site, often licensed through a White Label agreement with a third party. However as shown above, many of these also have overseas facing websites and mobile applications.

Who is responsible for ensuring that all of these overseas facing websites, often advertised in languages other than English, are legitimate? According to the FAPL, the Gambling Commission is responsible. According to the Gambling Commission, the FAPL clubs are responsible. 

The opaque situation that surrounds White Label domains perhaps explains why the UK Government is reviewing their status as part of its Gambling Review. Concerned about gambling’s relationship with sport and football in particular, UK Gambling Minister Chris Philp will meet with sporting bodies next week. England’s Football Association has already prohibited betting companies from streaming FA Cup games after Bet365.com’s current deal expires at the end of the 2024/5 season.

Of course, it’s perfectly legitimate for FAPL clubs to have legal, regulated Asian betting partners. However this article demonstrates the difficulty that clubs face in assessing who is behind such companies, and in ensuring that such partners are not advertising illegal services in foreign languages. And until the FAPL and British Gambling Commission reassert control over this area, draconian restrictions are a real possibility.

1. AstroPay, which advertises in a video on its gaming page that it is an expert in ‘hard to reach’ markets such as Brazil and India, advertises on FAPL LED boards. BitCi also advertises on FAPL LED boards, as did Socios.com at Crystal Palace’s 28 December game against Norwich, despite a 22 December Advertising Standards Authority ruling that an Arsenal advert for the company breached its Social Responsibility Code. Kyber Network, Alchemy Markets, CorPay and other cryptocurrency products also featured on FAPL LED perimeter boards.

2. We could only find one third party agency used to sell LED perimeter boards at FAPL grounds – Project11.

The Asian Connection

A new name appeared on the LED boards which run across all four stands of Goodison Park on the occasion of the last Merseyside derby: i8.BET.

A few hours earlier, on the very same day, Wednesday 1 December, Everton FC announced on its website that it had “further expanded its international partnership portfolio by signing up i8.BET as a new commercial partner”.

The statement read: “The deal will see i8.BET become the Club’s exclusive Official Betting Partner in Asia, as the gaming brand continues to expand its trusted and innovative platform in the online betting market across Asia and beyond”.

The news was barely shared outside of the specialist betting media, which satisfied themselves with publishing quotes from the original statement without adding detail or comment. No British newspaper or website of note thought it worthy of a mention.

This was understandable. This type of partnership is commonplace in the Premier League, where drawing money from opaque e-Gambling operators has long been accepted as a fait accompli, regardless of the inconvenient questions which could be raised about the problematic nature of these businesses. English football chose to look the other way, as legislators have done until now. When Josimar contacted eleven Premier League clubs about their existing, lucrative relationships with various online foreign bookmakers, only two, Wolves and Manchester United, replied to our enquiries, both of them telling us in substance: “no comment”.

That some of these operators, whose beneficial owners are unknown to all, the clubs they do deals with included, are probably complicit in money-laundering, labour-trafficking and other criminal activities is not speculation, but taken as fact by national and international law enforcement agencies (see Josimar’s 18-month long investigation into the matter, The trillion-dollar gambling game). Yet, despite recent talk of reforming the UK gambling laws, the links between elite English football and mysterious e-Gambling platforms is as strong as it’s ever been, and fresh deals are still being brokered, as was shown by Everton’s acquisition of a new ‘Official Asian Betting Partner’ (*).

Everton FC could be expected to be extra careful when choosing new betting partners.  SportPesa, a Kenyan bookmaker founded by exiled Bulgarian casino owner Guerassim Nikolov, had become their main sponsor in June 2017. The five-year deal, the biggest in the club’s history, worth an estimated 62.5 million US dollars, was supposed to run until June 2022, but the club had to cut its partnership short in February 2020. An investigation by The Guardian’s David Conn revealed that the company did not pay tax on the huge profits it made in the African country and beyond, and had its activities suspended by the Kenyan government in 2019. Nikolov was also suspected of credit card fraud on a massive scale, racketeering, and even, in a surreal twist, the hijacking of 14 trucks in Serbia. Interestingly, SportPesa had acquired its UK gambling licence through the services of TGP Europe Ltd, a company based in the Isle of Man which specialises in providing so-called ‘white label’ licences to foreign operators. It is a name we’ll come across again.

«Promotions in key brand territories»

So, what of i8.BET, the ‘trusted and innovative platform’ which is referred to in Everton’s statement?

A certain ‘Darren Wang’, Chief Marketing Officer of the club’s new Asian partner, is quoted in the same statement as saying: “In line with our global tagline of ‘Choose The Best’, we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club; a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust building efforts.”

Josimar set out to find out what exactly this ‘ongoing brand expansion’ consisted of. The truth is that i8.BET has a long way to go before establishing its presence and ‘building trust’ on markets where – it bears repeating – gambling on sports is illegal. Why? Because, strictly speaking, i8.BET is not a bookmaker.

As is commonplace with other Asian e-Gambling platforms which have acquired ‘white label’ licences in Great Britain, visiting i8.BET’s UK website leads to a dead-end. It is not operational.

A question of time? Perhaps. But it should be remembered that, for Asian operators, the one real purpose of acquiring a UK licence is to use their virtual presence in Britain as a springboard for the genuine markets where they will make their money. Linking up with prestigious partners such as Everton FC and, by extension, the world’s most popular football league, the Premier League, is the most efficient way to promote the gambling brands at “home” – in China, Thailand, Indonesia, Malaysia – where advertising sportsbooks is just as illegal as placing bets on what they offer.

The story is quite different when avoiding geo-restriction and accessing i8.BET from Indonesia, Thailand, China and Malaysia, as Josimar has done.

These are just a few examples of the imagery used by all of i8.BET’s Asian websites, complete with the usual ‘suggestive’, borderline pornographic pictures of very young women, plus a photograph of male supermodel David Gandy lifted from an advertisement for Johnny Walker whisky for good measure. One thing is sure: i8.BET is not holding back on using Everton FC’s name and crest, or likenesses of its players.

The real problem, however, does not lie with these images, repulsive as they may be for many.

Josimar could find no mention whatsoever of i8.BET, its tagline ‘Choose the best’ or of its ‘Chief Marketing Officer’ Darren Wang anywhere on the web prior to the announcement of the bookmaker’s deal with Everton on 1 December, even when using search engines from countries where the brand is supposed to be present. It was as if i8.BET had been created ex nihilo.

The domain name itself is the property of a Chinese national named Lin Yunfei, domiciled in Zhengzhou, who has registered hundreds of other names, but about whom no other details can be found. As to the brand itself, which claims to hold a Filipino licence on its Malaysian website, no company of that name can be found on the official Filipino registry of licensed gambling operators, which suggests that either i8.BET is the avatar of another company, or was only registered very recently, if one sets aside the possibility that it does not even exist.

Josimar tried to register as a client and place an actual bet on the Malaysian, Thai and Chinese versions of the i8.BET website. What happened then was highly unusual – and suspect: we were not taken to a dedicated, unique sportsbook as expected, but redirected to other e-Gambling websites, namely those of M8BET, MAXBET, NOVA88 and SBOBET.

Due diligence?

In other words, it was impossible to place a bet on i8.BET itself, which appears to be nothing but an agent for other bookmakers; yet, to place that bet with SBOBET or any of the other promoted brands, the customer first had to register with i8.BET, which raised the question: could this be a way to harvest personal data from customers? Does i8.BET actually exist? Is there even really someone called ‘Darren Wang’? And is Everton FC aware of all this?

What is more, none of the bookmakers which i8.BET is a portal to is licensed in the UK. This means that the UK Gambling Commission, by granting the i8.BET brand a licence, has enabled unregulated operators to benefit, at least indirectly, from its stamp of approval.

Josimar approached Everton FC with a list of detailed questions, and asked the club to provide contact details for their new partners, since, apart from a ‘chat’ function for customers, none of these details appear anywhere on any of the various Asian versions of the i8.BET website. No response was forthcoming.

Josimar also contacted the UK Gambling Commission, which replied: “We do not talk about individual operators or cases”, referred us to its online registry of licensed companies, and told us, that “Where an operator contracts with a third party, we expect the operators that we licence to carry out all necessary due diligence to satisfy themselves that the proposed relationship will not in any way compromise the operator’s own compliance.”

The operator in question is TGP Europe Ltd – the very same Isle of Man company which acquired a UK licence for Everton FC’s previous – and disgraced – betting partner SportPesa, and has done the same for a number of e-Gambling sponsors of English football clubs, including FUN88 (Newcastle), SBOTOP (Leeds United, which has direct links with SBOBET, one of the websites i8.BET redirects to), Yabo (formerly associated with Manchester United) and a number of others.

Josimar contacted TGP Europe Ltd and put a number of questions to the Douglas-based company, namely:

Would you be able to provide Josimar with a point of contact with i8.bet and, in particular, Mr Darren Wang, its Chief Marketing Officer, who is quoted in Everton FC’s press release?

When do you expect i8.bet to start operating in the UK?

is i8.bet a genuine e-Gambling platform, or does it act as an agent for other Asian bookmakers?

As regards TGP Europe Ltd and its parent company TGP Holdings Ltd, is it correct, as has been mentioned in numerous media reports, that it was originally founded and is ultimately owned by the Macau-based group SunCity?

The last of these questions was of particular interest, as the billionaire owner of the SunCity group, Alvin Chau (pictured below), was arrested along with ten other individuals by Chinese authorities in late November, under suspicion of being part of a criminal gang and of “establishing gambling platforms overseas and soliciting residents in mainland China to engage in illicit gambling activities online”, to quote Chong Kam Leong, a spokesman for Macau’s Judiciary Police (*). According to media reports, the individuals who were arrested admitted “establishing overseas gambling platforms and conducting illegal virtual betting activities” in China.

TGP Europe did not respond to our questions.

And on this Monday night, as Everton welcomes Arsenal in its grand old stadium for the 15th round of the Premier League campaign, the name and the promotional messages of i8.BET will be shown to hundreds of millions of spectators across the globe. Who they are, what they actually do, who might be hiding behind them, no-one knows, aside from a handful of individuals who are neither seen nor heard, nor scrutinised. What kind of due diligence process, if any, was conducted before TGP, the UK Gambling Commission and Everton welcomed the newcomer is anyone’s guess.

In 21st century football, it’s business as unusual.

(*) Everton FC already had two ‘official betting partners’: Cyprus-based Parimatch, also a partner of Juventus and Leicester City, which signed a two-year deal with the club in September 2020, and operates primarily in Eastern Europe; and Rushbet.co, a partner since December 2020, which is active in Colombia.

(*) SunCity shares plunged by 10% when the arrests were announced.

SBOBet exit the UK market

Asian sports betting giants SBOBet has told its UK players their accounts will be closed as of Sept. 15 to accommodate the UKGC’s new regime. In an email to players, SBOBet said the “unfortunate circumstance” was a direct result of the UK’s new gambling laws.

“It’s a decision that we arrived at after a considerable discussion, debate and analysis. The fact for us is, as a major operator for the Asian handicapped system which is predicated on the value proposition. For every £100 we take as a stake, we pay £ out on the winnings. so we have a gross margin of 1%. The end of the day, we can’t run high-tech business like ours or any other iGaming company with these associated costs. Out of the 1% margin and then pay 15% gross tax. Simply doesn’t work,” said Bill Mummery.

SBOBet has quite a few Premier League sponsorship and following the rule changes, the UK Gambling Commission indicated in a letter sent to sports governing bodies: “We [the commission] are aware that in some cases commercial partnership arrangements [which include sponsorship] are in place between sports clubs or bodies and remote gambling operators who do not hold a commission licence. Those operators cannot, in our view, advertise their betting services without both making it clear in the product as advertised and in reality that betting is not available to those in Britain.

The body warned that clubs now risk prosecution if their sponsor failed to prevent gamblers in the UK accessing these sites or they were deemed to be failing in the “overall effort” to combat match-fixing through corrupt betting on “unlicensed operators in foreign markets”.

Following the rule changes another major operator, SBOBet, which has previously sponsored Southampton, Swansea City, Hull, Norwich and West Ham United, was forced to exit the Premier League this year.

“If there is one good thing that comes out from this is the timing was actually favorable; that we’ve been there for five years. We certainly had built the brand, built the recognition, built the trust. So we don’t have to act with haze. We have time to stand back and look at the alternatives. I guess the key things in Premier English football is, one it’s broadcast by 200 broadcasters every weekend so the global reach, more important to the player; it’s trusted. There isn’t another league in football, globally that is trusted as English Premier League, therefore if you’re betting on that product, you absolutely want to know that it’s clean as clean as it can be.”

Skrill adds 1-Tap to SBOBet verticals

Online payment processor Skrill, today announces that it has integrated its 1-Tap payment system with SBOBET desktop and mobile verticals.

Skrill 1-Tap connects with Skrill’s Digital Wallet to offer quick and easy mobile payments to merchants and customers. By using Skrill 1-Tap, SBOBet customers can make payments in ‘one tap’ on any device, rather than having to repeatedly enter their login details or sensitive credit card information. Customers’ card details are securely saved after the initial payment made via Skrill, so the one tap functionality is enabled next time they log on to SBOBET.

Paul Barclay, VP of Gambling and FX, Skrill commented:“We developed Skrill 1-Tap following in-depth consumer research, so we are delighted to see this innovative solution quickly becoming the preferred option for mobile and desktop payments in the gaming sector. SBOBet customers can now make seamless payments in a secure way wherever and whenever they wish.

“The future is mobile and Skrill’s focus on innovation means we are able to meet customer’s changing needs, delivering an enhanced, more convenient experience and a product that suits them.”

Bill Mummery, Executive Director, SBOBet added: “Adoption of Skrill 1-Tap means a significant reduction of ‘friction’ for our customers when placing their bets. This is particularly important for in-play betting, which now forms a major part of our gaming activity. We have been particularly impressed by Skrill’s innovative technology-led approach to digital payments.”

European Lotteries President welcomes adoption of unfair operator principle

On Tuesday September 10 in Strasbourg, the European Parliament adopted with an overwhelming majority the online gambling report prepared by the Internal Market and Consumer Protection Committee.

While the report does not call for harmonization of the online gambling sector at EU level, it highlights the need for co-operation amongst member states and urges a high level of protection for consumers.

European Lotteries, the umbrella organization of national lottery operators, welcomed the European Parliament resolution that confirms the European Commission’s approach to not propose a sectoral harmonization directive for online gambling.

Friedrich Stickler, President of European Lotteries, commented: "The European Parliament has spoken out very clearly that a sectoral online gambling Directive is not desirable: gambling is not an ordinary economic activity. We are pleased that the threat for consumers from illegal gambling offerings is taken seriously. This Resolution takes a clear stance on the need for law enforcement at the national level and cooperation between the Member States: we welcome in particular the adoption of the ‘unfair operator principle’: online gambling companies that violate the laws of one Member State should lose their license in other Member States."

The texts adopted by the the European Parliament elaborated on 5 different topics: specific nature of the online gambling sector and consumer protection, compliance with EU law, administrative cooperation, money laundering and integrity of sports, but Bookmakers Review could not find any specific mention of the adoption of the so-called ‘unfair operator principle’.

If anything the European Parliament noted the need for more coherent EU policies in order to address the cross-border nature of online gambling.

European Lotteries also welcomed the European Parliament strong stance on the need for a broad set of measures to fight illegal operators, although we hope and believe MEPs do not consider illegal bookmakers licensed in the Isle of Man, a British Crown Dependency.

Earlier this year, while speaking during the CEO panel at the World Gaming Executive Summit, the President of European Lotteries labeled as 'illegal operator' SBOBET, an online bookmaker present in Asia and Europe with licenses in First Cagayan (Philippines) and the Isle of Man.

The sensation that day of July was that Mr Stickler considers illegal all online bookmakers based in offshore jurisdictions and that he would have probably bashed Gibraltar-licensed BWIN had the company's Co-CEO not been present in the same panel.

Premier League concern at gambling on junior matches may lead to regulation

The Premier League has pledged to ensure football's relationship with the betting industry is properly regulated after it emerged junior matches can now be gambled on.

SBObet and 188bet, who are both licensed on the Isle of Man, offer live betting on matches at Premier League under-18 level and similar matches across Europe including the German Bundesliga under-17 league. Both betting firms have a presence in the Premier League through tie-ups with several leading clubs.

SBObet are shirt sponsors of West Ham, while 188bet sponsor Bolton and Wigan and are the official gaming partner of Chelsea and official betting partner of Aston Villa.

Betting on junior matches does not contravene any rules, however the Premier League will examine the issue. A Premier League spokesman told the Sunday Telegraph: "We are alarmed at these developments and are currently discussing this matter with our clubs and the government. What is clear is that this further highlights the need for the relationship between sport and the gambling industry to be properly regulated in order to protect the integrity of sport."

The Professional Footballers' Association chief executive Gordon Taylor said: "It is making our youngsters vulnerable, without a shadow of a doubt. Youngsters and gambling is a bad mix, and an unhealthy one."

A spokesman for 188bet said that the company is committed to protecting "betting integrity" and stressed they were unaware of any concerns from the Premier League or PFA. The spokesman said: "A key element of our betting governance includes setting lower bet limits on smaller markets, such as Premier League Academy games, to ensure that maximum individual bets and total bet volume is not of a size that would influence any sporting outcome."

Cardiff City announce SBOBet Sponsor deal

Following the collapse of its shirt sponsorship deal with Asian online gaming operator 777ball.com for regulatory reasons, Cardiff City Football Club and SBOBET.com are delighted to announce a two season shirt sponsorship deal.

SBOBET, a major company of international standing, are a Isle of Man licensed and regulated online sportsbook and casino operator. They are already well known in the football world as principal sponsors of Barclays Premier League Club West Ham United.

Under the terms of their deal with Cardiff City, the SBOBET logo will appear on players' shirts, replica shirts and players' training kit, as well as being represented on all club media platforms. The sponsorship deal is for remainder of the current 2009/10 Season and the 2010/11 Season.

Cardiff City chairman and chief executive Peter Ridsdale said: "In these challenging times, it is very pleasing that the Club has secured a sponsorship contract with such a significant partner as SBOBET.

"We look forward to working with SBOBET, who are making a most meaningful contribution to enabling Cardiff City to realise our considerable potential."

"Our new relationship with SBOBET also underlines the fact that Cardiff City, which has grown massively as a club in recent years, is in a position to attract major sponsors."

Bill Mummery executive director of SBOBET said "We are extremely pleased to join with Cardiff City Football Club as principal sponsor. This is a logical development for us since our core strength lies in football where we offer value, depth of content and exceptional service to a global audience"

"I am confident that the experience we have already gained in football sponsorship will help in developing our strategic relationship with Cardiff City Football Club and we very much look forward to working with the club, its fans, and their community"


Cardiff City also announced that they have joined forces with new shirt sponsors SBOBET.com to promote the good work of Ty Hafan children's hospice.

The club's under-16 and under-18 academy team shirts will carry the Ty Hafan logo as a result of the club's newly-announced link-up with SBOBET.com

The logo will also be on all junior sizes of replica shirts to publicise Ty Hafan's vital role in caring for ill children and supporting their families.

Frank Ady, head of corporate partnerships at Ty Hafan, said: "Everyone here is absolutely delighted that Cardiff City have chosen our logo to be on the under-16, under-18 and replica Bluebird shirts.

"Many of the life-limited children, young people and families who use our services are huge fans of the club and the exposure will help enormously to raise the much-needed awareness and support for the charity, particularly amongst the younger generation.

"On behalf of everyone at Ty Hafan I would like to say a heartfelt thank you to the club and its chairman and their sponsors for giving us for this fantastic opportunity."

Bill Mummery executive director of SBOBET said: "We are delighted to give visibility to the valuable work done by Ty Hafan through the children's replica shirts and the club's academy under-16 and under-18 Teams. This is exactly the sort of opportunity to support community initiatives that we welcome"

SBOBET will also make a donation to Ty Hafan to mark the launch of their association with Cardiff City.

Cardiff City chairman and chief executive Peter Ridsdale said: "We are delighted that in conjunction with our sponsors SBOBET we are able to carry the TY Hafan children's hospice logo on all of our children's replica shirts as well as our under-16 and under-18 academy team shirts. This demonstrates the community awareness and responsibilities that both companies share."

Bulgarian football team victim of international gambling mafia

The Bulgarian football team Levski Sofia has recently become a victim of the international gambling mafia. The team has been deceived in the transfer of the players Zhivko Milanov, Ze Soares, Darko Tasevski, and Usef Rabeh to the Russian champion Rubin (Kazan), BGNES reported.

"Representatives" of the football club Rubin have been in contact with FC Levski`s president, Todor Batkov, and have been preparing him for the fraud. Two people, who presented themselves as agents of FC Rubin met with Batkov, and faxes with offers for the four players were received in the Levski`s offices. The two cited names and gave him contact telephone numbers.

While the team and the whole administration were in Villarreal, the attacks continued, and even the name of a contact person in Moscow was given. The team`s management decides to send the football players and the team`s Financial Director, Konstantin Bazhdekov to Moscow. There, they were welcomed by a man, who presented himself as a representative of the FC Rubin.

However, Todor Batkov, became suspicious Sunday and called the telephone number he was given earlier, and it turned out that it did not belong to the president of the FC Rubin at all. Batkov became a victim of the international gambling mafia, BGNES informed.

Meanwhile, the odds for the Bulgarian team CSKA Sofia winning over Levski Sofia in the Sunday`s game dropped drastically from 1.96 to 1.67 on the biggest Asian gambling web site, SBObet.

According to specialist, this could only mean that large sums of money were bet on CSKA winning. The offer for some of Levski`s best players was a false one, and it only aimed to weaken the team before the undying derby against CSKA, thus allowing some people to make a lot of money.

FC Levski`s management intends to approach the Bulgarian authorities, and to ask Interpol for assistance, in attempt to find the guilty ones.

Potential West Ham sponsor in match-fixing prob

English West Ham United football club is in advanced negotiations with betting company SBOBet regarding an 18-month contract for shirt sponsorship worth around GBP 2 million.

Philippines-based SBOBet is one of the companies in the center of the Football Association's match-fixing investigation regarding the October 4 match between Norwich City and Derby County.

SBOBet have refused to cooperate with the FA and provide trading information related to the match, deeming such a move is an "excessive" breach of customer privacy.

The deal is due to replace the previous three-year shirt sponsor arrangement with XL, worth GBP 2.5 million per season, which fell through after one year due to the collapse of the company.