Online gambling company Lottoland has finally begun singing its swan song, in an attempt to pull at the heartstrings of newsagents before it’s evicted from Australia.
On Thursday, Lottoland has published a full-page newspaper advertisement appealing to newsagents to come to the table and discuss a win-win solution for both parties in the wake of the Australian government’s decision to ban online betting on lotteries and keno.
The ad comes as a letter addressed to newsagents penned by no less than Lottoland CEO Luke Brill, who offered them 20 percent of the profits generated from every bet they refer to the online gambling firm. Newsagents may earn thousands of additional dollars from the proposal, according Brill.
At the same time, Brill said newsagents that took part in the program would have an opportunity to benefit financially from Lottoland bets on overseas lotteries.
“The reality is that the proposed legislation could make life even more difficult for newsagents while reducing choice for hundreds of thousands of customers,” Brill said in a statement. “We want to partner with newsagents to provide our customers with greater choice, in a way that will be fair and profitable for your business.”
Brill then took aim at rival Tatts Group, which it accused of bankrolling local lotteries in their fight against Lottoland.
The Lottoland boss claimed that Tatts is cementing its monopoly in Australia, to the detriment of both the newsagents and players. Their continued operations in Australia encourages both competition and innovation, according to Brill.
If there’s one threat to newsagents’ survival, Brill said that it is no other than Tatts.
“We believe in a level-playing field that encourages rather than restricts competition and innovation. That’s why we want to work with you as a true business partner,” he said.
However, Lottoland’s last-ditch appeal has fallen on Australian Lottery and Newsagents Association’s (ALNA) deaf ears.
In a statement, ALNA CEO Adam Joy said newsagents will never align themselves with a business that lacks consumer protections and doesn’t deliver what it promotes. Joy also dismissed Lottoland’s latest ad to be a desperate PR maneuver.
“Lottoland have spent years denigrating newsagents, and a partnership requires trust. They have repeatedly said that they are not targeting the customers of newsagents, yet this idea along with its entire business model does exactly that,” Joy said.
Showing posts with label Tatts. Show all posts
Showing posts with label Tatts. Show all posts
August 25, 2014
Tatts Group rebrands to increase awareness and secure trust
Gaming, wagering and lottery company Tatts Group has announced a new brand positioning and corporate identity including a new logo, website and marketing collateral.
The new brand identity aims to disrupt the brand’s narrative to increase awareness and communicate it as a “trusted provider of entertainment products and services”.
Hans Hulsbosch, executive creative director of Hulsbosch, the design firm behind the work, said the new identity would set a strong framework for the business’ evolution into the future.
“The simple, clean, contemporary logo style is composed of two components: the top graphic known as ‘the star’ and the distinctive lettering ‘Tatts Group’. In addition the colour palette brings scale and boldness to the brand identity.
“I’m delighted that this transforming creative review represents the spirit of their values and is a unique recognisable symbol of their brand.”
Hulsbosch has previously developed the branding for Rebel Sports, Virgin Australia, Woolworths and Masters, among others.
Tatts Group chief executive officer Robbie Cooke said: “Tatts is a leading Australian gambling group with a 130 year proud heritage. We are making changes across all facets of our business and our new corporate brand identity is symbolic in positioning the group for the future.”
The company will next release new national wagering and lottery brand identities.
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