Kambi signs deal to relaunch Mybet sportsbook in Germany Kambi has today signed a deal to power the relaunch of Mybet, one of Germany’s most recognisable sports betting brands now under new ownership.
Due to the recent insolvency of its previous owner, MyBet Holding SE, Mybet was withdrawn from the market in the fall of 2018 following 15 years of operation, however, the mybet brand and digital assets have since been purchased by a new investment group.
Under the terms of today’s multi-year agreement, Kambi will provide Rhinoceros Operations Ltd, the new operator of mybet, with its complete Sportsbook and full range of managed services, enabling the company to relaunch the brand into the growing German online market.
The Mybet relaunch is scheduled to take place during H1 2019, while the contract also provides a provision for Rhinoceros Operations to launch a Kambi Sportsbook with other brands under its ownership.
Kristian Nylén, Kambi Chief Executive Officer, said: “The story of Mybet illustrates why operators cannot afford to rely purely on the strength of their brand and history in a market. Online sports bettors are increasingly promiscuous so operators must ensure they have sufficient scale in their product investments to provide exciting sports betting experiences at all times to remain competitive. Partnering with a high-quality supplier such as Kambi solves that challenge.
“We are excited by the potential of Mybet. The brand remains strong and, with the quality the Kambi Sportsbook offers, we believe Mybet can once again become a leading player in the German market and elsewhere.”
Tobias Carlsson, CEO of the Rhinoceros Group, said: “Our agreement with Kambi is one of the cornerstones on which we will build the future of a great brand. Mybet was one of the pioneers in the German sports betting field, and together with Kambi and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.”
Showing posts with label Kambi. Show all posts
Showing posts with label Kambi. Show all posts
February 05, 2019
August 02, 2017
Bulgaria’s National Lottery picks Kambi for ‘High Expectations’ 7777.bg sportsbook
Nordic Nasdaq-listed industry sports betting platform provider Kambi Group Plc has confirmed that it has entered a services agreement with Bulgarian licensed gaming group National Lottery AD.
The agreement will see Kambi become lead betting platform and technology provisions supplier for National Lottery AD’s digital gaming brand 7777.bg, which is considered Bulgaria’s most popular lottery and gaming destination.
Last year, 7777.bg added a sports betting product to its portfolio, however, in order to meet growth objectives, National Lottery AD had decided to upgrade to Kambi’s sports betting provisions.
Licensed by the Bulgaria’s State Commission on Gambling, 7777.bg has an established customer base in excess of 2 million registered players.
Kristian Nylén, CEO of Kambi, commented on the partnership: “We are delighted to be partnering with the National Lottery AD in Bulgaria. We share the same vision, which is to supply the best sports betting to 7777.bg’s customers; one that is engaging, entertaining and safe”.
Nylén further notes National Lottery AD’s high ambitions for 7777.bg’s sports betting product, which aims to quickly become the lead online destination for Bulgarian betting consumers
“The 7777.bg brand is at the very heart of gaming in Bulgaria and is widely respected and popular across the numerous verticals in which it operates. We are very excited by 7777.bg’s growth plans to gain the number one position in all its verticals in Bulgaria. With the power of the Kambi Sportsbook and 7777.bg’s impressive customer base, together we will build a sustainable market leading proposition.” Nylén added
“The signing of the National Lottery AD fits well with Kambi’s strategy of targeting Tier 1 operators and market leaders in regulated markets, which can bring us and our operators increased market share and strong revenue growth.”
The deal represents Kambi’s second major client win in as many months. In June, the company announced a partnership with Colombia’s Corredor Empresarial S.A., Latin America’s largest private ‘games of chance’ network. Kambi will provide its scalable sportsbook solution to the operator’s new BetPlay brand.
Looking forward to the start of the partnership Milen Ganev, Marketing Director of National Lottery AD commented: “We are known to work with only the highest quality providers and Kambi is just that. We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve. Together, we believe this partnership will support our mission to become the country’s leading provider in sports betting experiences.”
The agreement will see Kambi become lead betting platform and technology provisions supplier for National Lottery AD’s digital gaming brand 7777.bg, which is considered Bulgaria’s most popular lottery and gaming destination.
Last year, 7777.bg added a sports betting product to its portfolio, however, in order to meet growth objectives, National Lottery AD had decided to upgrade to Kambi’s sports betting provisions.
Licensed by the Bulgaria’s State Commission on Gambling, 7777.bg has an established customer base in excess of 2 million registered players.
Kristian Nylén, CEO of Kambi, commented on the partnership: “We are delighted to be partnering with the National Lottery AD in Bulgaria. We share the same vision, which is to supply the best sports betting to 7777.bg’s customers; one that is engaging, entertaining and safe”.
Nylén further notes National Lottery AD’s high ambitions for 7777.bg’s sports betting product, which aims to quickly become the lead online destination for Bulgarian betting consumers
“The 7777.bg brand is at the very heart of gaming in Bulgaria and is widely respected and popular across the numerous verticals in which it operates. We are very excited by 7777.bg’s growth plans to gain the number one position in all its verticals in Bulgaria. With the power of the Kambi Sportsbook and 7777.bg’s impressive customer base, together we will build a sustainable market leading proposition.” Nylén added
“The signing of the National Lottery AD fits well with Kambi’s strategy of targeting Tier 1 operators and market leaders in regulated markets, which can bring us and our operators increased market share and strong revenue growth.”
The deal represents Kambi’s second major client win in as many months. In June, the company announced a partnership with Colombia’s Corredor Empresarial S.A., Latin America’s largest private ‘games of chance’ network. Kambi will provide its scalable sportsbook solution to the operator’s new BetPlay brand.
Looking forward to the start of the partnership Milen Ganev, Marketing Director of National Lottery AD commented: “We are known to work with only the highest quality providers and Kambi is just that. We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve. Together, we believe this partnership will support our mission to become the country’s leading provider in sports betting experiences.”
June 09, 2016
Mr Green leads sportsbook launches ahead of Euro 2016
Mr Green has launched its new sportsbook just in time for the UEFA Euro 2016 national team football tournament.
The Kambi-powered betting site has been unveiled ahead of schedule as Mr Green was keen that its sportsbook should be operational before the start of the European Championships, which begin in France on Friday. Mr Green said that the integration project “has been managed with the highest priority”.
“By launching a sportsbook, we are meeting our customers’ demand for betting and odds”, said Per Norman, chief executive of Mr Green & Co AB. “Together, we have managed to build the sportsbook in record time thanks to our new, efficient product platform.
“We have built a sportsbook of the same high quality as our online casino and I’m happy that we can launch the sportsbook ahead of the European Championships.”
Mr Green follows Gamesys, LeoVegas, and Cherry as casino firms to launch an add-on sportsbook in recent months.
“I’m proud that Kambi together with Mr Green, have successfully empowered Mr Green to launch its Sportsbook ahead of schedule”, said Kambi’s chief executive Kristian Nylén. “Our agile integration capability will allow Mr Green to benefit from the upcoming European Championships, and offer its customers a personalised sports betting experience.
The Kambi-powered betting site has been unveiled ahead of schedule as Mr Green was keen that its sportsbook should be operational before the start of the European Championships, which begin in France on Friday. Mr Green said that the integration project “has been managed with the highest priority”.
“By launching a sportsbook, we are meeting our customers’ demand for betting and odds”, said Per Norman, chief executive of Mr Green & Co AB. “Together, we have managed to build the sportsbook in record time thanks to our new, efficient product platform.
“We have built a sportsbook of the same high quality as our online casino and I’m happy that we can launch the sportsbook ahead of the European Championships.”
Mr Green follows Gamesys, LeoVegas, and Cherry as casino firms to launch an add-on sportsbook in recent months.
“I’m proud that Kambi together with Mr Green, have successfully empowered Mr Green to launch its Sportsbook ahead of schedule”, said Kambi’s chief executive Kristian Nylén. “Our agile integration capability will allow Mr Green to benefit from the upcoming European Championships, and offer its customers a personalised sports betting experience.
October 29, 2012
Kambi signs sportsbook deal for regulated Belgian market
Belgian licensed betting operator Napoleon Games has selected Unibet’s B2B sports betting division Kambi to deliver a fully managed sportsbook for both web and mobile in the regulated Belgian market.
Kambi Sports Solutions CEO Kristian Nylén said the agreement to provide sportsbook to Napoleon Games, a leading operator in Belgium, further demonstrates the success of Kambi’s strategy in regulated markets.
“I am delighted that Napoleon Games has chosen to partner with Kambi,” said Nylén. “This agreement is further evidence that Kambi’s Sportsbook allows its customers to go head-to-head with industry leaders from day one and of the growing success of Kambi’s strategy in regulated markets. Napoleon Games is an experienced gaming operator and is very highly respected by Belgian players. We look forward to working with Napoleon Games in its efforts to continue be a leading gaming operator.”
Dieter Vanlerberghe, sportsbook manager at Napoleon Games added: “This deal ensures we will have a world class Sportsbook service for our customers. Using Kambi’s Sportsbook, Napoleon Games will be provided with a constantly developing Sportsbook solution that, coupled with our marketing strategy, will leave us ideally placed to attract and retain both new and existing Sportsbook customers in the Belgian market.”
Kambi Sports Solutions CEO Kristian Nylén said the agreement to provide sportsbook to Napoleon Games, a leading operator in Belgium, further demonstrates the success of Kambi’s strategy in regulated markets.
“I am delighted that Napoleon Games has chosen to partner with Kambi,” said Nylén. “This agreement is further evidence that Kambi’s Sportsbook allows its customers to go head-to-head with industry leaders from day one and of the growing success of Kambi’s strategy in regulated markets. Napoleon Games is an experienced gaming operator and is very highly respected by Belgian players. We look forward to working with Napoleon Games in its efforts to continue be a leading gaming operator.”
Dieter Vanlerberghe, sportsbook manager at Napoleon Games added: “This deal ensures we will have a world class Sportsbook service for our customers. Using Kambi’s Sportsbook, Napoleon Games will be provided with a constantly developing Sportsbook solution that, coupled with our marketing strategy, will leave us ideally placed to attract and retain both new and existing Sportsbook customers in the Belgian market.”
June 14, 2012
Kambi signs contract with Egasa Group
Kambi Sports Solutions, Unibet’s B2B provider of sports betting services, has signed a contract with Egasa Group, Spain’s third largest Gaming Group, to deliver a complete sports betting service. Egasa is the second Spanish full sportsbook operator Kambi has signed recently.
The service includes odds compilation, risk management, customer profiling and a technical platform. The contract is initially for two years and gives Kambi exclusivity to develop Egasa’s sports offer online and on mobile in Spain and other Spanish speaking countries in Latin America.
The launch is expected after the Spanish re-regulated market opens.
Egasa, which has more than 30 years of experience in the gaming industry, is the third largest gaming group in Spain and has a leading position in Spain where it operates 76 gaming establishments and more than 7.500 points of sale.
Egasa also operates Casino venues in Croatia, Chile, and Colombia and will start operations in Mexico and Peru before the end of 2012.
“I have followed Kambi and their competitors for several years and I am confident that we have signed an agreement with the best B2B Sportsbook supplier you can find on the market. With the ambitions Kambi and Egasa have, we will be one of the leaders across all channels in the Spanish betting market”, says Carlos Lopez, General Director for Egasa,
“We are happy to welcome Egasa as client. Egasa has high ambitions for their gaming business and we are proud to be a part of those ambitions.” says Kristian Nylén, CEO Kambi.
The service includes odds compilation, risk management, customer profiling and a technical platform. The contract is initially for two years and gives Kambi exclusivity to develop Egasa’s sports offer online and on mobile in Spain and other Spanish speaking countries in Latin America.
The launch is expected after the Spanish re-regulated market opens.
Egasa, which has more than 30 years of experience in the gaming industry, is the third largest gaming group in Spain and has a leading position in Spain where it operates 76 gaming establishments and more than 7.500 points of sale.
Egasa also operates Casino venues in Croatia, Chile, and Colombia and will start operations in Mexico and Peru before the end of 2012.
“I have followed Kambi and their competitors for several years and I am confident that we have signed an agreement with the best B2B Sportsbook supplier you can find on the market. With the ambitions Kambi and Egasa have, we will be one of the leaders across all channels in the Spanish betting market”, says Carlos Lopez, General Director for Egasa,
“We are happy to welcome Egasa as client. Egasa has high ambitions for their gaming business and we are proud to be a part of those ambitions.” says Kristian Nylén, CEO Kambi.
May 16, 2012
Spain’s Acrismatic selects Kambi for online sports betting
Unibet’s business-to-business division, Kambi Sports Solutions, has been selected by Spanish casino group Acrismatic to deliver an online sports betting solution for the newly regulated Spanish market.
The two-year agreement will see Kambi provide a technical platform to Grupo Acrismatic together with odds compilation, risk management and customer profiling services for web, mobile and retail channels.
According to Kambi, the service is expected to launch before the start of the new Spanish football season in late August.
“It is excellent news for us that, in competition with other suppliers, we have been selected as a supplier to one of Spain's leading casino groups,” said Kambi CEO Kristian Nylén. “By using Kambi’s sportsbook solution, Acrismatic will be perfectly positioned to compete profitably and successfully in the re-regulated Spanish sports betting market.”
Grupo Acrismatic owns and operates a number of casinos on the Mediterranean coast as well as 2,600 points of sale in the autonomous community of Valencia.
Shares in Unibet Group plc (Co. Data) (OMX:UNIB) gained 2.93 per cent in Stockholm Tuesday to close at SEK193.50 per share, close to their 52-week high of SEK200.00 per share set on May 9th.
The two-year agreement will see Kambi provide a technical platform to Grupo Acrismatic together with odds compilation, risk management and customer profiling services for web, mobile and retail channels.
According to Kambi, the service is expected to launch before the start of the new Spanish football season in late August.
“It is excellent news for us that, in competition with other suppliers, we have been selected as a supplier to one of Spain's leading casino groups,” said Kambi CEO Kristian Nylén. “By using Kambi’s sportsbook solution, Acrismatic will be perfectly positioned to compete profitably and successfully in the re-regulated Spanish sports betting market.”
Grupo Acrismatic owns and operates a number of casinos on the Mediterranean coast as well as 2,600 points of sale in the autonomous community of Valencia.
Shares in Unibet Group plc (Co. Data) (OMX:UNIB) gained 2.93 per cent in Stockholm Tuesday to close at SEK193.50 per share, close to their 52-week high of SEK200.00 per share set on May 9th.
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