Tombola has signed an initial two-year deal to become Sunderland's principal shirt sponsor, providing the club with a major boost for the new 2010-11 season and beyond.
Offering one of the most innovative and exciting soft gaming sites in the UK, tombola.co.uk is also the country's biggest and most popular online bingo website.
Speaking about the announcement today, SAFC chairman Niall Quinn said: "We are thrilled to be joining forces with Tombola at what is a really exciting time in our football club's journey. The company's headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both."
Tombola offers innovative gaming software unique to their own site, all of which is developed in-house. Their forward thinking approach means that tombola.co.uk has more players than any other site, with over £3 million won in prize money every week.
Phil Cronin, chief executive of Tombola said: "Sponsoring Sunderland AFC is a fantastic opportunity for Tombola. With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club. We're really looking forward to working with Sunderland and we're confident that this sponsorship will help us achieve our own ambitions."
Sunderland AFC marketing & commercial director Lesley Callaghan said: "Tombola will become our club sponsor for an initial two-year period and we are very much looking forward to forging a strong and positive partnership with them. This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help Tombola to realise their aims and ambitions for their company."
The partnership will see Tombola's name emblazoned on Sunderland's new home and away shirts for the 2010-11 season and also across key sites throughout the Stadium of light. The company hopes that the partnership with Sunderland Football Club and the global exposure that top flight football brings will raise awareness of their products to a whole new audience, increasing their already significant stake in a growing industry.
Lesley continued: "As a company leading the way in their field Tombola is already a hugely successful organisation and we are sure that the partnership with this club will not only cement their position at the very top, but will also help to introduce the company to a much wider audience through the fantastic global reach of top flight football."
Showing posts with label Tombola Bingo. Show all posts
Showing posts with label Tombola Bingo. Show all posts
April 14, 2010
March 24, 2010
ASA ban another Tombola Bingo TV advert
The ASA (Advertising Standards Authority) have taken the decision to ban another Tombola Bingo advert and this time they cited the fact that it presented a negative racial stereotype. In the later part of 2009, Tombola Bingo launched a series of online bingo TV adverts dictating a Hawaiian theme.
In conjunction with this they ran an Hawaiian style holiday competition at their online bingo site and luckily for them this campaign is now over, as the banning of this advert could have cost them dear. In one of the Hawaiian TV bingo ads aired by Tombola Bingo is showed an older white man dressed up in a tuxedo and sitting next to him was a black man dressed in an Hawaiian shirt singing and repeating everything the white man said.
This caused just two viewers to make a complaint against the advert. They challenged “whether the ad was likely to cause serious or widespread offence, because they believed it presented a negative racial stereotype.” As we know this complaint was upheld, which does mean the ad cannot be show again on our small screens in its current form.
In their conclusion the ASA stated – “We noted that he seemed to look to the white man for reassurance or instruction suggesting that he lacked the confidence or intellect to behave otherwise. We considered that the ad could be interpreted as humiliating, stigmatising or undermining the standing of the black character and was therefore likely to cause serious offence.”
The ASA also took further action by advising Tombola Bingo, to take care not to present negative racial stereotypes in future.
In response Tombola Bingo said, “They did not intend to use the ad again in future.”
Upon viewing this particular advert myself, it just seemed like another light hearted advert from Tombola Bingo and one that fit in nicely with their series of Hawaiian themed ads. At no point did I find it racial or degrading to the black man sitting in the Hawaiian shirt, he just looked like he was having fun, however, when you do read into what the ASA had to say about this ad, you do get their point.
In conjunction with this they ran an Hawaiian style holiday competition at their online bingo site and luckily for them this campaign is now over, as the banning of this advert could have cost them dear. In one of the Hawaiian TV bingo ads aired by Tombola Bingo is showed an older white man dressed up in a tuxedo and sitting next to him was a black man dressed in an Hawaiian shirt singing and repeating everything the white man said.
This caused just two viewers to make a complaint against the advert. They challenged “whether the ad was likely to cause serious or widespread offence, because they believed it presented a negative racial stereotype.” As we know this complaint was upheld, which does mean the ad cannot be show again on our small screens in its current form.
In their conclusion the ASA stated – “We noted that he seemed to look to the white man for reassurance or instruction suggesting that he lacked the confidence or intellect to behave otherwise. We considered that the ad could be interpreted as humiliating, stigmatising or undermining the standing of the black character and was therefore likely to cause serious offence.”
The ASA also took further action by advising Tombola Bingo, to take care not to present negative racial stereotypes in future.
In response Tombola Bingo said, “They did not intend to use the ad again in future.”
Upon viewing this particular advert myself, it just seemed like another light hearted advert from Tombola Bingo and one that fit in nicely with their series of Hawaiian themed ads. At no point did I find it racial or degrading to the black man sitting in the Hawaiian shirt, he just looked like he was having fun, however, when you do read into what the ASA had to say about this ad, you do get their point.
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