Victor Chandler has signed a unique one-game shirt sponsorship deal with Football League Championship side West Bromwich Albion for tomorrow’s televised game against promotion rivals Nottingham Forest, with the Gibraltar-based bookmaker’s logo set to appear on both sets of shirts since the company is also the principal shirt sponsor of Nottingham Forest.
For the second season running, West Bromwich Albion has been playing in unsponsored shirts as the club searches for a suitable long-term sponsor. Following the club’s relegation last year, the club announced that it would open talks with companies about single or multiple game shirt sponsorship deals after clarifying the issue with the Football League. The club was previously prohibited from entering such deals under Premier League rules.
"We are delighted to have teamed up with Victor Chandler for Friday's game,” said WBA’s Finance Director, Mark Jenkins. "There cannot have been too many occasions when a company has sponsored the shirts of two opposing teams and we are looking forward to announcing similar deals with other interested parties for future games."
Victor Chandler becomes the second company to take advantage of the match-by-match shirt sponsorship deals WBA are able to offer, after Rank’s Blue Square sponsored the side during last month’s home match against Queens Park Rangers.
"I am delighted we have reached agreement with West Bromwich Albion so the Victor Chandler name will be carried by both teams on Friday evening,” said Chairman Victor Chandler.
The Friday night game at the Hawthorns will be shown live on Sky Sports however the game could fall victim to the severe weather effecting the UK this week, with more snow and further sub-zero temperatures set to cause postponements and cancellations across British sporting fixtures.
January 08, 2010
January 07, 2010
Betfair launches first TV widget betting application
Looking to benefit from the emerging Internet-connected TV platform, online betting exchange Betfair has launched the first betting application for TV’s running the Yahoo! TV Widget Engine, an applications platform which allows users to interact with Internet content and services that compliment and enhance the traditional TV viewing experience.
Betfair has created a specialist interactive TV team to lead innovation of this TV technology. The Yahoo! Widget Engine is based on the popular Konfabulator widget platform for the PC, which has been re-engineered specifically for consumer electronics devices.
“TVs are the centre of home entertainment and live sport on TV drives our business,” said Simon Miller, CEO Betfair TV Ltd. “The way people interact with their televisions is changing. Our investment in this exciting new platform ensures that Betfair is an integral part of the future of Internet-connected TV.”
According to industry analysts Futuresource Consulting, 20% of flat panel TVs shipped in Europe this year will have Internet capability with the installed base of connected TVs increasing to 15 million devices by the end of 2010, representing nearly 10% of the total number of flat panel TVs in use.
“Yahoo! is the trusted partner for publishers who want to take advantage of our global distribution channels and advancements in building a worldwide developer ecosystem for publishing and distributing new and innovative TV Widgets,” said Arlo Rose, Senior Director of Product Management and Design, Yahoo! Connected TV. "In those countries that allow it, the Betfair TV Widget provides sports enthusiasts with an online entertainment experience to enhance their sports television watching.”
Betfair will be demonstrating its football betting application at the 2010 International Consumer Electronics Show (CES) which begins today at the Las Vegas Convention Centre.
Betfair has created a specialist interactive TV team to lead innovation of this TV technology. The Yahoo! Widget Engine is based on the popular Konfabulator widget platform for the PC, which has been re-engineered specifically for consumer electronics devices.
“TVs are the centre of home entertainment and live sport on TV drives our business,” said Simon Miller, CEO Betfair TV Ltd. “The way people interact with their televisions is changing. Our investment in this exciting new platform ensures that Betfair is an integral part of the future of Internet-connected TV.”
According to industry analysts Futuresource Consulting, 20% of flat panel TVs shipped in Europe this year will have Internet capability with the installed base of connected TVs increasing to 15 million devices by the end of 2010, representing nearly 10% of the total number of flat panel TVs in use.
“Yahoo! is the trusted partner for publishers who want to take advantage of our global distribution channels and advancements in building a worldwide developer ecosystem for publishing and distributing new and innovative TV Widgets,” said Arlo Rose, Senior Director of Product Management and Design, Yahoo! Connected TV. "In those countries that allow it, the Betfair TV Widget provides sports enthusiasts with an online entertainment experience to enhance their sports television watching.”
Betfair will be demonstrating its football betting application at the 2010 International Consumer Electronics Show (CES) which begins today at the Las Vegas Convention Centre.
New dedicated internet TV sports betting service launches
Aiming to deliver an unrivalled betting-focussed programme to both customers and bookmakers, a new dedicated sports betting Internet TV service, The Betting Channel, has been launched with support from Satellite Information Services (SIS), the news and sports coverage provider part-owned by UK bookmakers Ladbrokes, William Hill and the Tote.
The channel has begun streaming via TheBettingChannel.tv, initially broadcasting from 9am to 11am Monday to Saturday with plans to lengthen the programming output to six hours a day.
The concept is the result of several years planning by former Sky Sports and Liverpool TV presenter Alan Bentley, who has been working towards the idea of an online platform to provide entertaining and informative betting comment and live updated odds.
“After such a long time spent working on this project it’s a very exciting time for the whole team and me personally,” said Alan Bentley, The Betting Channel founder and presenter. “We believe the immediacy of our offering will prove attractive because punters will be able to obtain continually updated sports news and odds as soon as the news breaks. And by using an internet platform to broadcast we offer an immediate global reach.”
Bentley will anchor the live magazine show from London studios alongside co-host Simone Thomas, regularly assisted by a host of sports and betting journalists including football pundit Alan Brazil, The Racing Post’s Mark Winstanley and former Arsenal footballer Perry Groves.
A team of top broadcasters and sports personalities both in the studio and on the telephone provide expert analysis of all major sports events of the day from around the world, identifying regular betting opportunities, including in-running, around that particular event.
Following its launch on interactive TV, The Betting Channel’s future plans include the provision of bespoke content for bookmaker partners, the launch of an affiliate scheme, expansion of the website and SMS and mobile content syndication.
The company plans to stream both the magazine output and coverage of live events onto bookmakers’ own websites and create and deliver podcasts, vodcasts and other compelling content for clients. The Betting Channel site will also host virtual games and act as a portal to sponsor online poker and casino offerings.
The channel has begun streaming via TheBettingChannel.tv, initially broadcasting from 9am to 11am Monday to Saturday with plans to lengthen the programming output to six hours a day.
The concept is the result of several years planning by former Sky Sports and Liverpool TV presenter Alan Bentley, who has been working towards the idea of an online platform to provide entertaining and informative betting comment and live updated odds.
“After such a long time spent working on this project it’s a very exciting time for the whole team and me personally,” said Alan Bentley, The Betting Channel founder and presenter. “We believe the immediacy of our offering will prove attractive because punters will be able to obtain continually updated sports news and odds as soon as the news breaks. And by using an internet platform to broadcast we offer an immediate global reach.”
Bentley will anchor the live magazine show from London studios alongside co-host Simone Thomas, regularly assisted by a host of sports and betting journalists including football pundit Alan Brazil, The Racing Post’s Mark Winstanley and former Arsenal footballer Perry Groves.
A team of top broadcasters and sports personalities both in the studio and on the telephone provide expert analysis of all major sports events of the day from around the world, identifying regular betting opportunities, including in-running, around that particular event.
Following its launch on interactive TV, The Betting Channel’s future plans include the provision of bespoke content for bookmaker partners, the launch of an affiliate scheme, expansion of the website and SMS and mobile content syndication.
The company plans to stream both the magazine output and coverage of live events onto bookmakers’ own websites and create and deliver podcasts, vodcasts and other compelling content for clients. The Betting Channel site will also host virtual games and act as a portal to sponsor online poker and casino offerings.
PMU signs 4-year FFF tie
Pari Mutuel Urbain (PMU) has signed a four-year sponsorship deal with the French football federation as the French monopoly operator prepares for the liberalisation of the French market this year.
PMU is one of France’s two giant state-backed gaming and betting providers, together with Française des Jeux (FDJ). It has around 10,000 retail outlets in France and recorded a turnover of €9.3bn in 2009. PMU and FDJ both joined the Power 50 list of leading operators this year ahead of the opening of the French market to foreign competitors in early 2010.
The deal with the Federation Francaise De Football (FFF) sees the operator join sports brand Adidas, bank Credit Agricole and energy giant GDF Suez as a sponsor for both the men’s and women’s national teams and French amateur football.
It will take effect after the 2010 FIFA World Cup to be held in South Africa. Prior to that, PMU will also sponsor coverage of the World Cup on the Eurosport and TF1 television channels, despite Eurosport having launched its own sports betting site in May.
The FFF sponsorship is PMU’s second major deal since five-year tie up with Paddy Power’s new business-to-business arm announced in November, which will see Paddy Power provide PMU with fixed-odds risk management and pricing tools..
PMU is one of France’s two giant state-backed gaming and betting providers, together with Française des Jeux (FDJ). It has around 10,000 retail outlets in France and recorded a turnover of €9.3bn in 2009. PMU and FDJ both joined the Power 50 list of leading operators this year ahead of the opening of the French market to foreign competitors in early 2010.
The deal with the Federation Francaise De Football (FFF) sees the operator join sports brand Adidas, bank Credit Agricole and energy giant GDF Suez as a sponsor for both the men’s and women’s national teams and French amateur football.
It will take effect after the 2010 FIFA World Cup to be held in South Africa. Prior to that, PMU will also sponsor coverage of the World Cup on the Eurosport and TF1 television channels, despite Eurosport having launched its own sports betting site in May.
The FFF sponsorship is PMU’s second major deal since five-year tie up with Paddy Power’s new business-to-business arm announced in November, which will see Paddy Power provide PMU with fixed-odds risk management and pricing tools..
January 06, 2010
British horse racing seeks to broaden industry's appeal
s part of an initiative to revamp the UK horse racing industry and broaden the sport’s appeal with the general public, the industry taskforce programme Racing For Change has unveiled ten trial measures to be implemented during the first half of 2010, including the use of decimal odds instead of fractions on several racecourses for one weekend this Spring.
The Racing For Change taskforce, which features representatives from the sports’ major organisations, has proposed a number of new initiatives to modernise the image of British horseracing, some of which were long overdue, such as the listing of first names as well as surnames for all jockeys and trainers in race cards, while race names are to be simplified and racecourse announcements modernised.
Other initiatives include encouraging on-course bookmakers to offer standard each-way terms and enhanced customer services, a new website to be launched to promote horseracing as well as a central public relations campaign to promote racing to a wider audience, and a new free membership club for younger adults offering discounted admission to courses and shares in racehorses.
The trial of decimal odds for starting prices is the most striking and controversial of the initiatives, since fractional odds have been used by racecourses and bookmakers for hundreds of years. However racing officials have long championed the use of decimals as a simpler method for attracting a wider audience to bet on horses.
“British horseracing is the envy of the racing world with our abundance of outstanding horses, trainers and jockeys as well as a host of first class racetracks,” said Chris McFadden, the Racing For Change Chairman. “Yet, despite the likes of Sea The Stars and Kauto Star, the sport needs to work harder to connect, as it did in the past, with the wider public. This is a result of a significantly more competitive betting and leisure environment - so we have to raise our game.
“What has encouraged us during the research and consultation stages of the project is that, fundamentally, there is little wrong with the racing as an entertainment, leisure and betting medium."
McFadden said that the industry needed a clearer structure and better presentation of its strengths - its drama, spectacle and heritage as well as its equine and human stars.
“What we need to do is promote the sport in a way that makes it relevant to a much bigger audience and these 10 initiatives are the first steps in that process. Most thriving customer facing organizations, having optimized their core product, build on their success by doing hundreds of small things consistently well. This is what racing must set out to achieve,” added McFadden.
“Work to overhaul the fixture list and to develop racing’s prize assets is well underway and we expect to make further announcements on this over the next couple of months.”
The Racing For Change taskforce, which features representatives from the sports’ major organisations, has proposed a number of new initiatives to modernise the image of British horseracing, some of which were long overdue, such as the listing of first names as well as surnames for all jockeys and trainers in race cards, while race names are to be simplified and racecourse announcements modernised.
Other initiatives include encouraging on-course bookmakers to offer standard each-way terms and enhanced customer services, a new website to be launched to promote horseracing as well as a central public relations campaign to promote racing to a wider audience, and a new free membership club for younger adults offering discounted admission to courses and shares in racehorses.
The trial of decimal odds for starting prices is the most striking and controversial of the initiatives, since fractional odds have been used by racecourses and bookmakers for hundreds of years. However racing officials have long championed the use of decimals as a simpler method for attracting a wider audience to bet on horses.
“British horseracing is the envy of the racing world with our abundance of outstanding horses, trainers and jockeys as well as a host of first class racetracks,” said Chris McFadden, the Racing For Change Chairman. “Yet, despite the likes of Sea The Stars and Kauto Star, the sport needs to work harder to connect, as it did in the past, with the wider public. This is a result of a significantly more competitive betting and leisure environment - so we have to raise our game.
“What has encouraged us during the research and consultation stages of the project is that, fundamentally, there is little wrong with the racing as an entertainment, leisure and betting medium."
McFadden said that the industry needed a clearer structure and better presentation of its strengths - its drama, spectacle and heritage as well as its equine and human stars.
“What we need to do is promote the sport in a way that makes it relevant to a much bigger audience and these 10 initiatives are the first steps in that process. Most thriving customer facing organizations, having optimized their core product, build on their success by doing hundreds of small things consistently well. This is what racing must set out to achieve,” added McFadden.
“Work to overhaul the fixture list and to develop racing’s prize assets is well underway and we expect to make further announcements on this over the next couple of months.”
January 05, 2010
Belgium becomes latest to ignore EU online gambling agreements
Many countries are making their own laws regarding online gambling and are ignoring European Union trade agreements in the process. The latest to do so is Belgium, where lawmakers have inked new laws in an effort to regulate online gambling in the country.
Belgium lawmakers felt that the current Internet gambling system was being corrupted by organized crime. They believe that regulations would keep the crime out of the industry, but what they have come up with is in direct violation of EU agreements.
The European Union warned Belgium in a letter back in June of last year that these new laws would be a violation. Belgium, however, ignored the warning, and created new regulatory laws to oversee Internet gambling, more specifically, online poker.
Some of the top online poker players in the world reside in Belgium. With the new laws in place, major poker sites such as PartyPoker, Full Tilt, and PokerStars, would not be permitted to accept players from Belgium. That means that the top players could only play while putting themselves at risk of arrest.
The EU has not been consistent in their upholding of agreements. While Belgium and France has been warned about their nationalization of online poker, other countries such as Italy have been permitted to regulate their online gambling industry.
The US, which is the biggest online gambling market in the world, has been in violation of EU agreements since they enacted the Unlawful Internet Gambling Enforcement Act back in late 2006. Lawmakers in the US, however, are in the process of attempting to overturn the UIGEA and set up a regulated Internet gambling industry in the country.
Belgium lawmakers felt that the current Internet gambling system was being corrupted by organized crime. They believe that regulations would keep the crime out of the industry, but what they have come up with is in direct violation of EU agreements.
The European Union warned Belgium in a letter back in June of last year that these new laws would be a violation. Belgium, however, ignored the warning, and created new regulatory laws to oversee Internet gambling, more specifically, online poker.
Some of the top online poker players in the world reside in Belgium. With the new laws in place, major poker sites such as PartyPoker, Full Tilt, and PokerStars, would not be permitted to accept players from Belgium. That means that the top players could only play while putting themselves at risk of arrest.
The EU has not been consistent in their upholding of agreements. While Belgium and France has been warned about their nationalization of online poker, other countries such as Italy have been permitted to regulate their online gambling industry.
The US, which is the biggest online gambling market in the world, has been in violation of EU agreements since they enacted the Unlawful Internet Gambling Enforcement Act back in late 2006. Lawmakers in the US, however, are in the process of attempting to overturn the UIGEA and set up a regulated Internet gambling industry in the country.
888 founder Aharon Shaked passes away
The co-founder of online gambling giant 888, Aharon Shaked, passed away on Saturday at age 58 following a difficult battle with illness, Israeli business news site The Marker reported.
The businessman, who previously practiced dentistry in his native Israel, made a fortune in the online gambling world together with his brother Avi Shaked after the two established 888 Holdings in 1997.
The idea for the company began at a dentistry conference in Monte Carlo in the 1990s, when Shaked noticed the large amounts of people flocking to the city's casino, and on his return to Israel made a decision with his brother to establish an online casino. Although neither brother had any previous experience in gambling, the two spent time at casinos in the southern Israeli city of Eilat, where they learnt the trade and picked up the knowledge that would help them create their empire.
The brothers mortgaged their houses in 1995 in order to obtain the funds to establish 888, and the rest is history. The company was floated on the London Stock Exchange in 2005, at a time when Aharon and Avi Shaked owned 70 percent of the stocks. They each sold stocks worth $91.3 million and both held on to stocks worth $267 million each.
Aharon Shaked told a British newspaper following the company's listing that his new found wealth would not change his life, vowing that rather than spend it all on fancy restaurants and new cars, he would put the profits toward charities for underprivileged children in Israel.
The businessman, who previously practiced dentistry in his native Israel, made a fortune in the online gambling world together with his brother Avi Shaked after the two established 888 Holdings in 1997.
The idea for the company began at a dentistry conference in Monte Carlo in the 1990s, when Shaked noticed the large amounts of people flocking to the city's casino, and on his return to Israel made a decision with his brother to establish an online casino. Although neither brother had any previous experience in gambling, the two spent time at casinos in the southern Israeli city of Eilat, where they learnt the trade and picked up the knowledge that would help them create their empire.
The brothers mortgaged their houses in 1995 in order to obtain the funds to establish 888, and the rest is history. The company was floated on the London Stock Exchange in 2005, at a time when Aharon and Avi Shaked owned 70 percent of the stocks. They each sold stocks worth $91.3 million and both held on to stocks worth $267 million each.
Aharon Shaked told a British newspaper following the company's listing that his new found wealth would not change his life, vowing that rather than spend it all on fancy restaurants and new cars, he would put the profits toward charities for underprivileged children in Israel.
January 04, 2010
Sportech agrees new deal with Lloyds
Gaming group Sportech has agreed revised banking facilities of 90.75m with Lloyds, comprising 87.75m of term loans and 3.0m of working capital.
The group's net debt at 18 November amounted to 81.5m.
Its new agreement includes amendment of the maturity date on the senior term loan facility to 30 June 2013 and extension of the maturity date on the working capital facility to 30 December 2010.
Key financial covenants of the revised facilities have been adjusted to provide greater headroom until the end of the term. Part of the revised term loan will be available to finance business development opportunities.
CEO Ian Penrose said, 'We now have in place robust facilities, which allow the group to pursue both organic and development opportunities.'
The group's net debt at 18 November amounted to 81.5m.
Its new agreement includes amendment of the maturity date on the senior term loan facility to 30 June 2013 and extension of the maturity date on the working capital facility to 30 December 2010.
Key financial covenants of the revised facilities have been adjusted to provide greater headroom until the end of the term. Part of the revised term loan will be available to finance business development opportunities.
CEO Ian Penrose said, 'We now have in place robust facilities, which allow the group to pursue both organic and development opportunities.'
Greece picks Spanoudakis as OPAP CEO
Greece named Yannis Spanoudakis, a senior Athens 2004 Olympics organiser, as the new chief executive officer of Europe's biggest betting company OPAP , a company official said on Wednesday.
'The Greek state proposes Yannis Spanoudakis as new CEO and Haris Stamatopoulos as new Chairman,' OPAP's outgoing CEO Christos Hadjiemmanouil said in a general shareholders meeting held to approve the appointments.
Spanoudakis was a former managing director with the Athens 2004 Olympics organising committee and a senior executive with Dow Chemical. Stamatopoulos is a former chief of the Athens International Airport.
The Greek state is OPAP's biggest shareholder, with a 34 percent stake, which means the proposed candidates should get shareholders' approval.
Hadjiemmanouil and other board members offered their resignation after the new Socialist government came to power in the Oct. 4 elections.
OPAP has a national monopoly on sports betting and lotteries until 2020 but is facing stiff competition from foreign Internet bookmakers although online betting is still illegal in Greece.
Analysts are concerned about the impact of any new gaming taxes imposed on the company as the Greek government struggles to shore up its battered finances.
The government has suspended until April 30 a 10 percent lottery tax introduced by its conservative predecessors.
OPAP shares reversed earlier losses after the announcement, to trade 0.1 percent higher at 15.47 euros at 1052 GMT.
Shares in OPAP, down 25 percent since the start of the year, have underperformed a 23 percent rise of the Athens bourse's benchmark index.
The stock trades at 7.5 times estimated 2009 earnings, compared with a multiple of 7.2 for British bookmaker Ladbrokes and 13 for Italy's Lottomatica, data from Thomson Reuters I/B/E/S showed.
'The Greek state proposes Yannis Spanoudakis as new CEO and Haris Stamatopoulos as new Chairman,' OPAP's outgoing CEO Christos Hadjiemmanouil said in a general shareholders meeting held to approve the appointments.
Spanoudakis was a former managing director with the Athens 2004 Olympics organising committee and a senior executive with Dow Chemical. Stamatopoulos is a former chief of the Athens International Airport.
The Greek state is OPAP's biggest shareholder, with a 34 percent stake, which means the proposed candidates should get shareholders' approval.
Hadjiemmanouil and other board members offered their resignation after the new Socialist government came to power in the Oct. 4 elections.
OPAP has a national monopoly on sports betting and lotteries until 2020 but is facing stiff competition from foreign Internet bookmakers although online betting is still illegal in Greece.
Analysts are concerned about the impact of any new gaming taxes imposed on the company as the Greek government struggles to shore up its battered finances.
The government has suspended until April 30 a 10 percent lottery tax introduced by its conservative predecessors.
OPAP shares reversed earlier losses after the announcement, to trade 0.1 percent higher at 15.47 euros at 1052 GMT.
Shares in OPAP, down 25 percent since the start of the year, have underperformed a 23 percent rise of the Athens bourse's benchmark index.
The stock trades at 7.5 times estimated 2009 earnings, compared with a multiple of 7.2 for British bookmaker Ladbrokes and 13 for Italy's Lottomatica, data from Thomson Reuters I/B/E/S showed.
UB partners up with the Calgary Flames
UltimateBet, the online poker site owned by Tokwiro Enterprises and a member of the Cereus Network, has signed a sponsorship agreement with Canadian National Hockey League team the Calgary Flames, integrating tickets in its games into its promotional activities.
The agreement includes provision for UltimateBet's logo to appear on dual rinkboards at the Flames' home arena when the Alberta team takes to the ice against the Toronto Maple Leafs on January 2nd, 2010.
To celebrate the Calgary collaboration at eight home games during the month of January, UB.net is giving U.S. and Canadian players a chance to earn one of four pairs of prestige tickets to attend the NHL match up between the Flames and the Ottawa Senators at Pengrowth Saddledome on March 11th.
Players with a penchant for first class hockey who want to benefit from the promotions can participate in one of eight daily UB.net online poker satellite tournaments, where the top 100 players from each qualifier will win a seat into a Sunday Main Event, details of which are available on the UltimateBet website.
Starting on Sunday, January 3rd, the Texas Hold ‘em satellites will take place every Sunday through Saturday throughout the month, at three hour intervals intervals from 6am until midnight. Each UB.net Calgary Flames Main Event awards the winner with the top prize of two tickets to the Flames Vs Senators game, plus $1 000 cash for travel expenses.
An additional pair of tickets to the luxury hospitality suite at the Flames V. Senators ‘face-off' will be given away on location at one of the eight home games. The random lucky in-arena winner will go head to head on the Jumbotron with a pre-recorded Phil Hellmuth in a hockey-trivia game of "Truth" or "Bluff". If the challenger can beat the Poker Brat at correctly guessing which facts are true or false, then the tickets are theirs for the taking.
The agreement includes provision for UltimateBet's logo to appear on dual rinkboards at the Flames' home arena when the Alberta team takes to the ice against the Toronto Maple Leafs on January 2nd, 2010.
To celebrate the Calgary collaboration at eight home games during the month of January, UB.net is giving U.S. and Canadian players a chance to earn one of four pairs of prestige tickets to attend the NHL match up between the Flames and the Ottawa Senators at Pengrowth Saddledome on March 11th.
Players with a penchant for first class hockey who want to benefit from the promotions can participate in one of eight daily UB.net online poker satellite tournaments, where the top 100 players from each qualifier will win a seat into a Sunday Main Event, details of which are available on the UltimateBet website.
Starting on Sunday, January 3rd, the Texas Hold ‘em satellites will take place every Sunday through Saturday throughout the month, at three hour intervals intervals from 6am until midnight. Each UB.net Calgary Flames Main Event awards the winner with the top prize of two tickets to the Flames Vs Senators game, plus $1 000 cash for travel expenses.
An additional pair of tickets to the luxury hospitality suite at the Flames V. Senators ‘face-off' will be given away on location at one of the eight home games. The random lucky in-arena winner will go head to head on the Jumbotron with a pre-recorded Phil Hellmuth in a hockey-trivia game of "Truth" or "Bluff". If the challenger can beat the Poker Brat at correctly guessing which facts are true or false, then the tickets are theirs for the taking.
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