The use of sports personalities and other celebrities in gambling related advertising could be banned under new rules that are being considered by the Committees of Advertising Practice (CAP), the regulator for setting the code of practices for advertising in the UK.
At present gambling adverts are only be banned if the CAP thought that it was appealing to under 18-year olds, however the CAP is now considering banning adverts that it feels uses adults in the celebrity bracket to attract children to gambling.
Current adverts that feature Tottenham football boss Jose Mourinho, Harry Redknapp and former England striker Michael Owen would all be banned under the new rules.
However a well known actor such as Ray Winstone who is not known to children would be allowed to continue advertising for Bet365.
The possible new rule changes on advertising follows the recent GambleAware research that found that the current content of gambling advertising has the potential to attract under 18s to gambling because of the use of such known celebrities.
Currently the proposals are under public consultation and if they were to be enforced would happen early in 2021.
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