Do you want to watch the best that European club football has to offer for free? This is easy. All it takes is to switch on a VPN (Virtual Private Network), choose Hong Kong as a location and head for 6686.com. Three clicks later, it’s all there.
On the right of the screen, a blue “play” button icon indicates which games can be watched live on the bookmaker’s website. It is almost all of them. The pictures originate from legitimate broadcasters such as Telemundo, Setanta, Arena Sport and others, but also directly, it seems, from the raw international video feeds which the Premier League, the Bundesliga and other European leagues provide to their rights-holders, and which must have been captured straight from the satellites beaming the precious video content to legal broadcasters.
This would explain the startling quality and clarity of the picture, a world away from the shaky illegal streams which many frustrated or impoverished sports fans share online. There is hardly any buffering. When there is, the 6686.com logo spins for just a few seconds before the image stabilises and offers the kind of viewing comfort which could be expected from a legitimate broadcaster such as Sky Sports, Canal + or TNT. The delay with the live action is no greater than what is usually experienced when using the online versions of those legal platforms.
The problem is that 6686.com has not acquired the streaming rights of any of the competitions it shows on its Chinese website. It has not paid any compensation to the networks who spent tens, sometimes hundreds of millions for the privilege of showing live action from the world’s top leagues to their subscribers. 6686’s video offering is 100 percent illegal. It is piracy on a mind-boggling scale, as it is not just the top five European leagues which can be watched on 6686.com, as long as the site is accessed from outside the United Kingdom.
In the course of a single afternoon, we were able to access on 6686.com live streams of games played in the Premier League, both divisions of the Bundesliga, La Liga, Serie A, Ligue 1, the Dutch Eredivisie, the Belgian Jupiler League, the Portuguese Primeira Liga, the EFL Championship, the Czech First League, the Turkish SüperLig, the Polish Ekstraklasa, the Swiss Super League, the Saudi Pro League, the Austrian Bundesliga and even the Ukrainian second division and the Indian Super League. It would be much quicker, in fact, to list the competitions which are not streamed live on the bookmaker’s website. Moreover, what goes for football goes for other sports, such as baseball, tennis or basketball. The scale of the operation beggars belief.
No registration process or password are required to access the streams. No subscription is necessary. No fee is charged to the viewers. No advertising pop-ups suddenly appear on the screen. Full-screen vision is available for all streams. Were it legitimate, this would be the go-to website for all football fans; but legitimate it is not.
Despite its official partnerships with well-known European clubs and the licence granted by the UK Gambling Commission via White Label company TGP Europe, 6686.com is one of a myriad illegal Asian gambling operators which cater almost exclusively to customers from Far Eastern countries where gambling on sports is illegal and may even lead to criminal prosecution.
Until now, the Premier League has chosen to turn a blind eye to the proliferation of partnership and sponsorship deals between its clubs and ‘questionable’ Asian-facing gambling operators. But the Premier League is also known to be much more reactive when it comes to breaches of copyright and piracy of its precious product. In May of this year, following an investigation launched by the Premier League, five British individuals were prosecuted and sentenced to a total of thirty years and seven months in jail for running three pirate streaming operations from the UK. Yet what kind of action the world’s most popular league could take in this case is unclear, as the opacity surrounding 6686.com is complete.
No-one – and this includes 6686’s partners Wolves, Wolfsburg, Lazio and Monaco, as well as the UK Gambling Commission and the Premier League itself – is aware of the identity of the operator’s ultimate beneficial owners, and the bewildering multiplicity of mirror websites it uses to trawl for punters makes it almost impossible to shut them all down.
To complicate things even further, though TGP Europe has registered the domain name 6686.co.uk with the UK Gambling Commission, it is 6686sports.co.uk which the Isle of Man-based company lists as its partner on its own website, where it is described as “the official sleeve sponsor and Asian betting partner of Wolverhampton Wanderers”. So 6686sports.co.uk is 6686.com? It is indeed.
Further proof of it is provided by using a UK internet network with no VPN and, instead of typing 6686.com, using the different URL which the Asian-facing website redirects to by default. Normally, with no VPN, an error message would appear on the screen, telling the UK visitor that the website they’re trying to reach is geo-blocked; but not this time. This visitor is automatically redirected to 6686sports.co.uk. The loop is complete.
It should be added that 6686sports.co.uk is not a going concern. The web analysis tool SimilarWeb shows that their website received a mere 2,000 visits in the month of August, fewer than most genuine gambling operators would get in a matter of minutes. It is a means to acquire legitimacy by association, thanks to the stamp of approval given by a UK government agency. The real action is elsewhere, with 6686.com, the brand which was also advertised in the stadiums of Leicester City and Nottingham Forest in England last season.
As to 6686.co.uk, the only brand name actually registered by TGP Europe with the UKGC, it does not even exist as a functioning website. Typing it in any browser leads to the domain name broker GoDaddy, where it is suggested that 6686.co.uk can be purchased via an agent who will only charge a little over 50 pounds for their work.
There is no indication that the 6686.com which pirates football streams from all over the world is a different entity from the 6686.com which paid millions to become the official partner of Wolves, Monaco, Lazio and Wolfsburg. A rogue operator is not, somehow, impersonating the real bookmaker. The truth is that a ‘grey market’ – in plain English, illegal – bookmaker which was deemed worthy of a UK licence and managed to become the “official Asian betting partner” of four famous European clubs has been and still is stealing the most valuable product which these clubs and their leagues have to offer: live footage of their matches.
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